iPhone 7 Plus snaps 'magical' photos in Portrait Mode for Apple's latest 'Barbers' ad

After it released ‘The City’ ad at the beginning of this month, promoting the Portrait Mode feature on iPhone 7 Plus, Apple has now launched another video that focuses on the handset’s dual-camera capabilities. And why wouldn’t it? Portrait Mode allows even the biggest of photography amateurs to capture fantastic shots, with smoothly blurred backgrounds and sharp, crispy foreground objects.

The latest video ad, called ‘Barbers’, takes the iPhone 7 Plus into a classic, retro-looking American barbershop. The setting seems like the perfect playground for such a photo shoot, as the varied and detailed backgrounds give a true highlight to the camera’s ability to dissolve them. Like the end of the clip says – it’s ‘practically magic’.

The video shows off multiple, professional-level portrait takes of customers’ haircuts, which then snap onto the shop’s window as prints. We doubt that there are many barbershops where they keep an on-site photo printer, but oh well… We had similar arguments for ‘The City’ video. However, this is not to say that ‘Barbers’ isn’t a well-produced, Apple-quality ad, that just makes you itch to go and practice so your Portrait Mode skills.

We are still a few months away from the unveil of the next iPhone, but Apple’s latest ad campaigns suggest that the dual-cam is likely to be one of its features. We have seen some schematics supporting the statement, but we have had no official statements on the matter – we shall wait until the fall to see what Cupertino will surprise us with. In any case, the success of Portrait Mode available with the dual-camera build has proved to be quite popular and we can’t see many reasons why it won’t be featured in Apple’s next flagship.



1. bucknassty

Posts: 1373; Member since: Mar 24, 2017

selective focus.... is that what you mean?

2. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Well it works much better than Selective Focus Mode on the Samsung's.

4. bobby84

Posts: 595; Member since: May 13, 2016

Selective focus works great on objects but wasn't designed for people. However you can use selective focus on both versions of the s8 from either camera. The 7 plus can only do it from the rear camera.

6. Zack_2014

Posts: 677; Member since: Mar 25, 2014

No point doing selective focus using the front camera anyway. Portrait mode makes more sense than selective focus.

7. cmdacos

Posts: 4321; Member since: Nov 01, 2016

Disagree for me. I like the ability to switch the blur from the near object to the background interchangeably using selective focus.

9. Zack_2014

Posts: 677; Member since: Mar 25, 2014

How often is that mode even used compared to Portrait mode? That interchangeability feature can be done with a tap on the iPhone. Just get close to the object and tap the background.

3. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Dang! Sheeps line up at barber shops too? Just to get their picture taken with an iPhone? Lol. Oh Lord!

5. HanoiBoi

Posts: 43; Member since: May 05, 2016


8. techbuttcheex

Posts: 205; Member since: Jul 25, 2015

Anyone notice the basic fallacy of these ads is that it's 1 photographer---thereby one iPhone 7, taking other people's portraits? Is Apple planning on every Barbar shop in America owning an iP7? Sounds like. Terrible business model honestly. I'm glad they're finally bleeding some in their smartphone lineup, because they've increasingly added decadent pointless features to justify high prices on a heavily commoditized product.

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