iPhone 7 Plus snaps 'magical' photos in Portrait Mode for Apple's latest 'Barbers' ad
The latest video ad, called ‘Barbers’, takes the iPhone 7 Plus into a classic, retro-looking American barbershop. The setting seems like the perfect playground for such a photo shoot, as the varied and detailed backgrounds give a true highlight to the camera’s ability to dissolve them. Like the end of the clip says – it’s ‘practically magic’.
The video shows off multiple, professional-level portrait takes of customers’ haircuts, which then snap onto the shop’s window as prints. We doubt that there are many barbershops where they keep an on-site photo printer, but oh well… We had similar arguments for ‘The City’ video. However, this is not to say that ‘Barbers’ isn’t a well-produced, Apple-quality ad, that just makes you itch to go and practice so your Portrait Mode skills.
We are still a few months away from the unveil of the next iPhone, but Apple’s latest ad campaigns suggest that the dual-cam is likely to be one of its features. We have seen some schematics supporting the statement, but we have had no official statements on the matter – we shall wait until the fall to see what Cupertino will surprise us with. In any case, the success of Portrait Mode available with the dual-camera build has proved to be quite popular and we can’t see many reasons why it won’t be featured in Apple’s next flagship.