Apple's latest ad for the iPhone 7 Plus "focuses" on Portrait Mode
by Alan Friedman / May 01, 2017, 12:33 PM
Apple has released the latest ad for the Apple iPhone 7 Plus, and once again it focuses on the Portrait Mode available with the dual-camera setup. This allows you to use the depth of field information gleaned from the two cameras on back to create a professional looking blur. The commercial is titled "The City," and no doubt you will soon see this spot played during your favorite shows like Married at First Sight, the NBA Playoffs and Sunday Night Baseball.
The 1 minute television commercial opens up in a large Asian city. It's the classic love story. Guy meets Gal, one million people mulling around in the street disappear suddenly, Guy uses his iPhone 7 Plus to take a picture of the Gal in Portrait Mode. Sure, this happens every day.
Soon, the couple are doing goofy things in the big city, both exploding inside with the feeling that anything is possible. Before you know it, they are holding hands. And as they walk along the empty streets, all of a sudden the city is mobbed once again. And then comes the tag line that explains the whole ad, "focus on what you love."
The idea is that with the Portrait Mode enabled, the subject of your picture appears sharp and in focus in the foreground, while everyone in the background is just a blur. Yes, we get it. Portrait Mode is like two lovers with eyes for only each other. Every one else disappears. And once again, just as the ad comes to its conclusion, we are reminded that Portrait Mode, like all of the other features on the iPhone, is "practically magic."
Sure, you can wait until this coming week's episode of 60 Days in Atlanta to catch the ad, but why wait? All you need to do is click on the video at the top of the story and you'll be reminded of those carefree days you spent in the big city. Just you, your significant other, millions of bystanders, and your Apple iPhone.
Great photos Ad reminded me of the time me and my gf were at six flags in the rain. Heartstrings being pulled right now xD
posted on May 01, 2017, 12:36 PM 4
Posts: 4063; Member since: Jul 23, 2013
It was a nice ad, but isn't it false advertising technically. The shot at 55 seconds in shows the guy's hair at the neck and his neck out of focus. On the iPhone's portrait mode (or any software based approach) that would never happen. Only a real lens would capture it that way because of realistic optics and there is no way that can be achieved by software yet. So either they heavily touched up these photos, or they took them with an actual camera.
posted on May 01, 2017, 1:12 PM 3
Posts: 49; Member since: Nov 22, 2011
off cause that pic is from the iPhone, you can even see the little mistakes the software made. I got the 7 plus and the mode ist awesome in daylight ( only small mistakes), but at night useless with that amount of noise. The sensor ist just too small on the second camera.
posted on May 01, 2017, 1:32 PM 0
Look at his eyelashes on the left, those are completely blurred out which would never happen on a depth of field lens so...it's software that made a mistake with his outline and blurred the eyelashes which were too thin to be picked up by the software.
posted on May 01, 2017, 3:24 PM 0
Posts: 203; Member since: Jul 25, 2015
Isn't part of the problem with portrait mode that you need someone else to make it useful? I don't think people buy phones so that they can take pictures of other people. Most of the time they're trying to take selfies. Are you going to go on vacation with your family and only take photos of one person in isolation? Aren't you going to want to take like all family portraits---in which case this app is useless. Does Apple have some data about some amature fashion photographers who desperately want to use their smartphones?
posted on May 02, 2017, 1:03 AM 0
you can use portrait mode to take photos of other items - not just people... I don't have an iP7+ but I played with portrait mode - the ability to see the photo with blurred background in real time is a really nice, and I have taken gorgeous photos of my kids, my 1:18 scale replicas, nature - all some of the best photos I've taken since the dawn of mobile phone camera... take it anyway you want it - but it's a "must have feature", unlike the "live photo" feature which in my opinion a straight up gimmick....
posted on May 02, 2017, 1:26 AM 0
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