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Apple cuts off German publication for showing #bendgate video

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Apple cuts off German publication for showing #bendgate video
How angry is Apple that videos showing the Apple iPhone 6 Plus bending have gone viral? So angry that the tech titan has pulled its Public Relations credentials from Europe's top selling computer magazine. By making this move, Apple is keeping #bendgate alive. The company, more than any other in the industry, should know by now that once you've done damage control, you let the story die from natural causes.

The magazine, Computer Bild, purchased an Apple iPhone 6 Plus following news that the phones were bending in the front pockets of purchasers. So the magazine decided to hold its own test, and made a video showing the phablet bending. On YouTube, over 200,000 watched the device bend. Computer Bild said that they were surprised at how easily the phone buckled.

Apple did the things that a company needs to do when this sort of thing happens to it. They took the media on a tour of a factory where the iPhone undergoes stress tests. Apple also pulled out a stat showing that only nine consumers had complained to the company about their phone bending. Had Apple stopped at that point, #bendgate would have died out like Antennagate did before it. Instead, Apple got in touch with Computer Bild and allegedly told the publication that it would not receive anymore Apple review units and also would no longer receive credentials to cover official Apple events.

The magazine wrote a rather lengthy letter to Tim Cook, which we have reproduced in its entirety, below. Let us know what you think of the issue and the letter by dropping your comments in the box below.





source: ComputerBild via 9to5Mac

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