Apple cuts off German publication for showing #bendgate video

Apple cuts off German publication for showing #bendgate video
How angry is Apple that videos showing the Apple iPhone 6 Plus bending have gone viral? So angry that the tech titan has pulled its Public Relations credentials from Europe's top selling computer magazine. By making this move, Apple is keeping #bendgate alive. The company, more than any other in the industry, should know by now that once you've done damage control, you let the story die from natural causes.

The magazine, Computer Bild, purchased an Apple iPhone 6 Plus following news that the phones were bending in the front pockets of purchasers. So the magazine decided to hold its own test, and made a video showing the phablet bending. On YouTube, over 200,000 watched the device bend. Computer Bild said that they were surprised at how easily the phone buckled.

Apple did the things that a company needs to do when this sort of thing happens to it. They took the media on a tour of a factory where the iPhone undergoes stress tests. Apple also pulled out a stat showing that only nine consumers had complained to the company about their phone bending. Had Apple stopped at that point, #bendgate would have died out like Antennagate did before it. Instead, Apple got in touch with Computer Bild and allegedly told the publication that it would not receive anymore Apple review units and also would no longer receive credentials to cover official Apple events.

The magazine wrote a rather lengthy letter to Tim Cook, which we have reproduced in its entirety, below. Let us know what you think of the issue and the letter by dropping your comments in the box below.





source: ComputerBild via 9to5Mac

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101 Comments

1. Aploine

Posts: 445; Member since: Oct 24, 2013

Rotten move

24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This is BS, this is the thing iFans will never understand. You have to kiss apples a** in every possible way otherwise you get shafted by Apple and then you lose revenue from lack of zealots on your page. This is how Apple keeps the media in check. All of the major publications and reviewers fear this and deliver glowing reviews of sub par products. Just because they told the truth, they're now banned from being part of the cult.

90. JC557

Posts: 1919; Member since: Dec 07, 2011

Speaking of which, Anandtech has their review on the iPhone 6/ 6+ up. I felt there were some discrepancies with the review but overall it's decent.

96. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's a fairly thorough review but once again I see the same excuses as last year.

27. PapaSmurf

Posts: 10457; Member since: May 14, 2012

PA posts this video about this when this publication got disowned by Apple but doesn't with the kids at the Apple Store. Okay.

91. kent-gaga

Posts: 609; Member since: Apr 10, 2012

er there's a difference in the 2 stories those kids went to a apple store and broke something that's not their and it's not good to do that (don't tell me this is "normal" to you) and this one (and a lot of other videos), they purchase the phone before they bend it

45. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

More like sour grapes (apples?) on Apple's part. This is what I hate about Apple. They are soo arrogant. Their arrogance causes them to refuse to admit they have a problem until the rest of the world has acknowledged they have a problem. You saw it in antennagate, you are seeing it now. There is a design deficiency in the chassis of the plus-sized iToy, and yet they refuse to admit it.

68. StanleyG88

Posts: 240; Member since: Mar 15, 2012

This is exactly why I regard Apple an unethical company that I would NEVER do business with. Don't need them. Save money anyway. Anything they sell (they don't build anything) has very good viable alternatives.

48. Scott93274

Posts: 6032; Member since: Aug 06, 2013

I would have said "rotten Apple".

50. HildyJ

Posts: 338; Member since: Aug 11, 2012

Rotten but effective. They take their media lapdogs on a tour of their "testing" facilities, downplay the frequency of problems, and cut off any media outlet that dares to do their own test. And the result is the mainstream media is pooh-poohing the design flaw. The Reality Distortion Field that Steve Jobs created lives on.

56. AnTuTu

Posts: 1603; Member since: Oct 14, 2012

iPhone 6+ is the worst device you can buy for $1000 + Shame on Apple that they don't want ppl to the tell the truth. But wait, its already out there hahahahha

78. imran86

Posts: 208; Member since: Sep 14, 2012

PA: Do you have the guts to do a bend test of your own?

103. onyx143

Posts: 31; Member since: Sep 09, 2014

We all know they DON'T.....

2. silencer271

Posts: 254; Member since: Apr 05, 2013

So begins the fall of apple.

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Yep like they fallen with antennagate, oh wait.. it doesnt matter much to people who want to buy an iphone 6 plus, most of them will either find this bendgate amusing or ignore it like people ignored the antennagate.

67. engineer-1701d unregistered

i can tell you first hand thats a lie i have seen 6 times in the last 2 days at phone stores where customers ask can it bend and they say no, or any phone can bend, and other things like its got a sapphire screen much harder to scratch. all lies to sell it.

43. cnpthe3rd

Posts: 103; Member since: Feb 01, 2009

Apple will not fall, sales will not even drop off people dont care if it falls apart of dosent work its an apple it will sell no matter what

3. JMartin22

Posts: 2369; Member since: Apr 30, 2013

Despicable. Can't they handle criticism? They made a bad product, they should release a PR statement, apologize, and make formal efforts to compensate people for their damaged and faulty devices that they could have spent up to a $1,000 on.

4. alltechinside

Posts: 248; Member since: Apr 21, 2013

It makes sense as to why major news Media seems to downplay #bendgate. Any negative from them and apple won't send an invitation or a test unit. This is just a bad move by Apple and they really need to address this.

87. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

To be honest, I find it staggering how MUCH bendgate has been covered, even in regular, non-tech media...!

5. nathan.carter

Posts: 416; Member since: Aug 11, 2014

That Was the most well thought out F-U I've ever read. lol

6. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

I'm still waiting for a video where you bend it while it's inside your front pocket. Unless you have an anaconda size sausage down there that can somehow do 70 pounds of force or something, I don't see it getting bend that easily with everyday use.

8. jeff327

Posts: 86; Member since: Feb 28, 2012

In such denial.

9. alltechinside

Posts: 248; Member since: Apr 21, 2013

If you are talking about the 'scientific' tests from Consumer Reports, that does not say much. The reason being is that the bending occurs near the volume rockers instead to the center of the device. Consumer Reports has done a 3-point bend test where the force was focused on the middle, rather than near the volume buttons which is whether the bending occurs. The iPhone is resistent to bending in the Center, but it is prone to bending near the volume rockers. The phone could be bent way lesser than 70 pounds if the force is focused on the weakpoint. So your '70' pounds of force doesn't say much unless it really does take 70 pounds of force (probably not as Lew's new video seems to show that you can break it at much lesser force) Many reports do say people has bent the phone from their front pockets... so... there goes your arguement...

14. Aploine

Posts: 445; Member since: Oct 24, 2013

http://www.phonearena.com/news/Another-test-proves-Apple-iPhone-6-Plus-bends-other-phones-dont_id61211 in that new iDali's video the 6+ bent not only near the volume rocker button but in the center too!

18. alltechinside

Posts: 248; Member since: Apr 21, 2013

As I said, the phone is prone to bend near the volume rockers, which it shows on the video. (Not exactly the center). The bending starts at the volume rockers and it opens easily as shown on the video. This is definitely a design flaw as it shows that the iPhone is bent in the same place, which is right beside the volume rockers.

41. cnpthe3rd

Posts: 103; Member since: Feb 01, 2009

there is no design flaw it is the customers fault they are holding it wrong or putting it in the wrong pocket iPhone users should wear baggy pants its not apples fault your wearing the wrong pants

102. ElixieR

Posts: 67; Member since: May 01, 2013

and WHO are you or Apple to tell their customers what to wear to prevent their iphones to be bent? if i paid $1K+ for the iphone i expect DURABILITY in design and materials that they falsely claim to be premium. Premium = Durable and now where is the PREMIUM in their iphones? Suck it up and Apologize to your customers and the world and replace their units and improve their quality instead of TRYING to make more profit by REDUCING material cost to build the itoy - iCry

81. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its Antenna Gate all over again. Antenna Gate was real....just certain conditions had to be met first. And those conditions werent impossible to meet.

21. Taters

Posts: 6474; Member since: Jan 28, 2013

Poor ninety six. Is denying the fact that your favourite company released a shoddy product working at all for you?

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