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Apple cuts off German publication for showing #bendgate video

Posted: , by Alan F.

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Apple cuts off German publication for showing #bendgate video
How angry is Apple that videos showing the Apple iPhone 6 Plus bending have gone viral? So angry that the tech titan has pulled its Public Relations credentials from Europe's top selling computer magazine. By making this move, Apple is keeping #bendgate alive. The company, more than any other in the industry, should know by now that once you've done damage control, you let the story die from natural causes.

The magazine, Computer Bild, purchased an Apple iPhone 6 Plus following news that the phones were bending in the front pockets of purchasers. So the magazine decided to hold its own test, and made a video showing the phablet bending. On YouTube, over 200,000 watched the device bend. Computer Bild said that they were surprised at how easily the phone buckled.

Apple did the things that a company needs to do when this sort of thing happens to it. They took the media on a tour of a factory where the iPhone undergoes stress tests. Apple also pulled out a stat showing that only nine consumers had complained to the company about their phone bending. Had Apple stopped at that point, #bendgate would have died out like Antennagate did before it. Instead, Apple got in touch with Computer Bild and allegedly told the publication that it would not receive anymore Apple review units and also would no longer receive credentials to cover official Apple events.

The magazine wrote a rather lengthy letter to Tim Cook, which we have reproduced in its entirety, below. Let us know what you think of the issue and the letter by dropping your comments in the box below.

Dear Mr. Tim Cook!

Just like anyone else who is obsessed with digital technology we have eagerly awaited the new iPhone. We felt relief when the head of our telecom department one day shouted “Here we go!”, presenting an invitation to the great event. And certainly we took a flight, went all the way to California, just to tell our readers every detail about the device that you and your company have worked on so hard for such a long time.

When the iPhone 6 Plus finally hit the market we noticed a few reports on a possible problem. According to them the case seemed to be weak, “bendable”, to drop the evil word. Being popular for our tests with utmost scrutiny, we could not leave the subject without comment. Of course that required further tests since testing new products without any prejudice is our obligation to our readers.

And so we bought an iPhone 6 Plus, just to find out whether it was a singular problem or some kind of hoax. The test was quite simple, so we could easily record it on video. Just to prove that what happens is nothing but the truth.

To be honest: We were shocked about how easy it was to bend the device. And so were around 200.000 viewers who watched the video up until now. We can imagine that you and your colleagues must have been shocked, too. This might have been the reason why we got a call from one of your german colleagues the next morning. He was upset, and it was a rather short conversation. “From now on”, he said, “you won’t get any devices for testing purposes and you will not be invited to Apple events in the future.”

Dear Mr. Cook: Is this really how your company wants to deal with media that provide your customers with profound tests of your products? Do you really think that a withdrawal of Apple’s love and affection could have an intimidating effect on us? Luckily we do not have to rely on devices that Apple provides us with. Luckily, a lot of readers are willing to pay money for our magazine to keep us independent. So we are able to buy devices to do our tests anyway. Even devices of manufacturers that seem to fear COMPUTER BILD’s independent judgement.

Even if we are quite dismayed about Apple’s reaction, we won’t give up our principles: We will continue our incorruptible tests that have the same high reputation in the german media-landscape as Apple has for its products. So far. We congratulate you to your fine new generation of iPhones, even if one of them has a minor weakness with its casing. But we are deeply disappointed about the lack of respect of your company.

Best regards,

Axel Telzerow

Editor in Chief COMPUTER BILD-Group

source: ComputerBild via 9to5Mac

  • Options

posted on 30 Sep 2014, 17:38 53

1. Aploine (Posts: 437; Member since: 24 Oct 2013)

Rotten move

posted on 30 Sep 2014, 18:48 36

24. Finalflash (Posts: 3535; Member since: 23 Jul 2013)

This is BS, this is the thing iFans will never understand. You have to kiss apples a** in every possible way otherwise you get shafted by Apple and then you lose revenue from lack of zealots on your page. This is how Apple keeps the media in check. All of the major publications and reviewers fear this and deliver glowing reviews of sub par products. Just because they told the truth, they're now banned from being part of the cult.

posted on 01 Oct 2014, 01:23

90. JC557 (Posts: 1794; Member since: 07 Dec 2011)

Speaking of which, Anandtech has their review on the iPhone 6/ 6+ up. I felt there were some discrepancies with the review but overall it's decent.

posted on 01 Oct 2014, 04:59

96. Finalflash (Posts: 3535; Member since: 23 Jul 2013)

It's a fairly thorough review but once again I see the same excuses as last year.

posted on 30 Sep 2014, 19:00 9

27. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

PA posts this video about this when this publication got disowned by Apple but doesn't with the kids at the Apple Store.


posted on 01 Oct 2014, 01:47 6

91. kent-gaga (Posts: 583; Member since: 10 Apr 2012)

er there's a difference in the 2 stories
those kids went to a apple store and broke something that's not their and it's not good to do that (don't tell me this is "normal" to you)
and this one (and a lot of other videos), they purchase the phone before they bend it

posted on 30 Sep 2014, 19:39 7

36. lyndon420 (Posts: 5017; Member since: 11 Jul 2012)

I'm gonna buy me some apple shares once they've dropped to $10 a piece, because they will increase in value again at some point after this right? Right?

posted on 30 Sep 2014, 20:02 21

45. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

More like sour grapes (apples?) on Apple's part.

This is what I hate about Apple. They are soo arrogant. Their arrogance causes them to refuse to admit they have a problem until the rest of the world has acknowledged they have a problem. You saw it in antennagate, you are seeing it now. There is a design deficiency in the chassis of the plus-sized iToy, and yet they refuse to admit it.

posted on 30 Sep 2014, 23:08 10

68. StanleyG88 (Posts: 239; Member since: 15 Mar 2012)

This is exactly why I regard Apple an unethical company that I would NEVER do business with. Don't need them. Save money anyway. Anything they sell (they don't build anything) has very good viable alternatives.

posted on 30 Sep 2014, 20:23 13

48. Scott93274 (Posts: 5426; Member since: 06 Aug 2013)

I would have said "rotten Apple".

posted on 30 Sep 2014, 20:35 8

50. HildyJ (Posts: 307; Member since: 11 Aug 2012)

Rotten but effective. They take their media lapdogs on a tour of their "testing" facilities, downplay the frequency of problems, and cut off any media outlet that dares to do their own test. And the result is the mainstream media is pooh-poohing the design flaw. The Reality Distortion Field that Steve Jobs created lives on.

posted on 30 Sep 2014, 21:02 9

56. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

iPhone 6+ is the worst device you can buy for $1000 +

Shame on Apple that they don't want ppl to the tell the truth. But wait, its already out there hahahahha

posted on 30 Sep 2014, 23:51 5

78. imran86 (Posts: 178; Member since: 14 Sep 2012)

PA: Do you have the guts to do a bend test of your own?

posted on 02 Oct 2014, 11:10

103. onyx143 (Posts: 31; Member since: 09 Sep 2014)

We all know they DON'T.....

posted on 30 Sep 2014, 17:40 26

2. silencer271 (Posts: 254; Member since: 05 Apr 2013)

So begins the fall of apple.

posted on 30 Sep 2014, 18:10 10

16. Martin_Cooper (Posts: 1615; Member since: 30 Jul 2013)

Yep like they fallen with antennagate, oh wait.. it doesnt matter much to people who want to buy an iphone 6 plus, most of them will either find this bendgate amusing or ignore it like people ignored the antennagate.

posted on 30 Sep 2014, 19:52 12

40. lyndon420 (Posts: 5017; Member since: 11 Jul 2012)

I can't believe apple hasn't pulled the 6+ off the shelves yet...especially for a company that claims perfection with its products. They should suck it up and get a recall program started before they completely destroy their public image.

posted on 30 Sep 2014, 23:07 2

67. engineer-1701d (unregistered)

i can tell you first hand thats a lie i have seen 6 times in the last 2 days at phone stores where customers ask can it bend and they say no, or any phone can bend, and other things like its got a sapphire screen much harder to scratch. all lies to sell it.

posted on 30 Sep 2014, 19:56 4

43. cnpthe3rd (Posts: 100; Member since: 01 Feb 2009)

Apple will not fall, sales will not even drop off people dont care if it falls apart of dosent work its an apple it will sell no matter what

posted on 30 Sep 2014, 17:40 24

3. JMartin22 (Posts: 2013; Member since: 30 Apr 2013)

Despicable. Can't they handle criticism? They made a bad product, they should release a PR statement, apologize, and make formal efforts to compensate people for their damaged and faulty devices that they could have spent up to a $1,000 on.

posted on 30 Sep 2014, 17:42 15

4. alltechinside (Posts: 248; Member since: 21 Apr 2013)

It makes sense as to why major news Media seems to downplay #bendgate. Any negative from them and apple won't send an invitation or a test unit.

This is just a bad move by Apple and they really need to address this.

posted on 01 Oct 2014, 01:12 1

87. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)

To be honest, I find it staggering how MUCH bendgate has been covered, even in regular, non-tech media...!

posted on 30 Sep 2014, 17:43 17

5. nathan.carter (Posts: 416; Member since: 11 Aug 2014)

That Was the most well thought out F-U I've ever read. lol

posted on 30 Sep 2014, 17:45 4

6. Ninetysix (Posts: 2689; Member since: 08 Oct 2012)

I'm still waiting for a video where you bend it while it's inside your front pocket. Unless you have an anaconda size sausage down there that can somehow do 70 pounds of force or something, I don't see it getting bend that easily with everyday use.

posted on 30 Sep 2014, 17:55 22

8. jeff327 (Posts: 84; Member since: 28 Feb 2012)

In such denial.

posted on 30 Sep 2014, 17:56 15

9. alltechinside (Posts: 248; Member since: 21 Apr 2013)

If you are talking about the 'scientific' tests from Consumer Reports, that does not say much. The reason being is that the bending occurs near the volume rockers instead to the center of the device. Consumer Reports has done a 3-point bend test where the force was focused on the middle, rather than near the volume buttons which is whether the bending occurs.

The iPhone is resistent to bending in the Center, but it is prone to bending near the volume rockers. The phone could be bent way lesser than 70 pounds if the force is focused on the weakpoint.

So your '70' pounds of force doesn't say much unless it really does take 70 pounds of force (probably not as Lew's new video seems to show that you can break it at much lesser force)

Many reports do say people has bent the phone from their front pockets... so... there goes your arguement...

posted on 30 Sep 2014, 18:08 10

14. Aploine (Posts: 437; Member since: 24 Oct 2013)


in that new iDali's video the 6+ bent not only near the volume rocker button but in the center too!

posted on 30 Sep 2014, 18:18 7

18. alltechinside (Posts: 248; Member since: 21 Apr 2013)

As I said, the phone is prone to bend near the volume rockers, which it shows on the video. (Not exactly the center). The bending starts at the volume rockers and it opens easily as shown on the video.

This is definitely a design flaw as it shows that the iPhone is bent in the same place, which is right beside the volume rockers.

posted on 30 Sep 2014, 19:55 8

41. cnpthe3rd (Posts: 100; Member since: 01 Feb 2009)

there is no design flaw it is the customers fault they are holding it wrong or putting it in the wrong pocket iPhone users should wear baggy pants its not apples fault your wearing the wrong pants

posted on 01 Oct 2014, 17:28 1

102. ElixieR (Posts: 63; Member since: 01 May 2013)

and WHO are you or Apple to tell their customers what to wear to prevent their iphones to be bent? if i paid $1K+ for the iphone i expect DURABILITY in design and materials that they falsely claim to be premium. Premium = Durable and now where is the PREMIUM in their iphones? Suck it up and Apologize to your customers and the world and replace their units and improve their quality instead of TRYING to make more profit by REDUCING material cost to build the itoy - iCry

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