Apple says only 9 customers have formally complained about the iPhone #bendgate

Apple says only 9 customers have formally complained about the iPhone #bendgate
If you've been waiting for a response from Apple about the recent wave of #bendgate news, it is finally here. The response may not be as quotable as "you're holding it wrong", but it does have the same sort of denialist inflection. Apple has come out and said that only 9 customers have formally complained about a bent iPhone.

Apple went on to say to CNBC that with normal use, such a bend to an iPhone is "extremely rare", because Apple chose "high-quality materials and construction very carefully for their strength and durability." Beyond that, Apple says it performed rigorous testing throughout the development of the new iPhones, and tested "3-point bending, pressure point cycling, sit, torsion & user studies". All of that leading to just 9 customers complaining of a bent phone through the first 6 days of iPhone sales. 

Given the millions of iPhones sold, this is an extremely small number; and, given how difficult it actually is to bend an iPhone (for the most part you need to be actively trying to bend it, in order to do so), Apple may be right to downplay the issue. Of course, this response seems to misunderstand much of the concern from users, and it ignores that Apple's choices directly caused this. The concern is not that it is easy to bend an iPhone, but that this could develop into a much larger issue over time. (It isn't easy to bend. Just look at how much pressure needs to be applied in the video below to cause the bend. That is not "normal use" by any means.) So, the number of complaints for the first 6 days doesn't really mean much. 

The other issue with this response is that it ignores Apple's responsibility in this problem. The reason the iPhone 6 Plus can be bent at all is because Apple is too concerned with thinness and its unibody design. Had the device been thicker (like the HTC One M8), this likely wouldn't be an issue, nor would the protruding camera or the relatively small battery. But, Apple chose design over function, and now is not taking responsibility for the trade-off caused by that decision, even if the problem isn't all that widespread right now. 


source: @Jon Fortt 1, 2, 3, 4 & @CNBC via BGR

Related phones

iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

FEATURED VIDEO

117 Comments

1. shaineql

Posts: 522; Member since: Apr 28, 2014

Yeah , right :D

7. Busyboy unregistered

No, I do believe it. The other people who bought it probably think it's a feature. Poor iSH33PS

25. GROBARIZACIJA

Posts: 10; Member since: Jun 26, 2013

how can somebody think that this is feature lol

31. dsDoan

Posts: 235; Member since: Dec 28, 2011

Apple finally implemented the customization consumers have been asking for: You can bend the phone any way you want.

60. RoundhouseMcGee

Posts: 188; Member since: May 25, 2014

Well, they did think buying an apple product was a good idea LOL

88. DMDLICH

Posts: 4; Member since: Sep 26, 2014

Trust me, I actually had someone tell me that "it's maybe meant to be bent so the screen doesn't break." Are you fking kidding me????

103. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

You clearly do not know iFans :) man that was painful....that guy's new iphone gone!

117. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How does anyone think that microwaving yoru iPhone will charge it? Hmmm! How about mining bitcoins with your Mac, by inputting a cod that wipes the system while its running? Something that is impossible in Windows. Hmmmm! So you are asking what people would believe this is a feature? I gave you 2 examples of the type of people.

34. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

I wouldn't say that, but I would bet that the majority of users probably won't see the bend happening until a few months from now. There may be such a slight bend to their devices right now that they don't even notice. However, with a force applied to the device over time it will cause the bend to be more pronounced.

65. JMartin22

Posts: 2369; Member since: Apr 30, 2013

Yes Dr. Phil, that's a brilliant observation and the reason I love to watch your show. Keep spitting facts out there.

50. akki20892

Posts: 3902; Member since: Feb 04, 2013

Apple's most hidden feature ever seen.....

64. techperson211

Posts: 1280; Member since: Feb 27, 2014

Another epic line " Apple chose design over function".

30. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Nine & it's become a huge phenomenon right? #liar

44. nctx77

Posts: 2540; Member since: Sep 03, 2013

Yes the phenomenon was only started by a few reports. Then the guy made the video bending his six plus to gain viewers. Voila! You have bent gate. This is what happens with the Internet. Bloomberg reported that Apple stores were getting calls of concern, but no one was bringing in there phone. In other words Apple has probably sold 15-20 million phones to date and its news that a few bent. It hard being on top lol!

53. stealthd unregistered

You don't really understand the internet do you?

57. synot

Posts: 277; Member since: Sep 14, 2012

Apple says 9 but we know its more than 9,Apple is down playing the numbers just like a virus that is downplayed by government till it becomes a crisis.

71. AlikMalix unregistered

You mean like Google stating that their Apps are safe? around the same time 7 fake BBM apps that were actually malware infested and available to download and not one was real?

82. jroc74

Posts: 6023; Member since: Dec 30, 2010

Like Apple hasnt had fakes or security issues with the App Store....the supposedly bullet proof walled garden.... Android being so open, security issues are going to happen. Its not supposed to with Apple. Just like Antenna Gate...and now Bend Gate.

104. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude that is classic & perfect. Obviously it took more than 9 people to start the rumors & talk... then & only then did the testing start, just to confirm the talk that was spreading like wild fire! +1

107. f35hunter

Posts: 238; Member since: Dec 12, 2013

iBS !!!!

68. InspectorGadget80 unregistered

They are only complaining cause they watch this iDiot wasted 900$ just ibending his phone

76. aba71983

Posts: 807; Member since: Jul 24, 2014

THESE 9 COSTUMER WHO COMPLAIN THAT THE iPHONE 6+ BEND AND THEY ARE ANDROID FANS.

81. engineer-1701d unregistered

that's because they are 4to5 weeks delayed whenever they get them they will have millions more returned

2. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Rest waiting for iPhone 7.

8. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Yupp. rest., cause they gonna be waiting (again) in that long asss line.

21. marbovo

Posts: 658; Member since: May 16, 2013

Dont forget about iphone 6s next year

35. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Apples keynote will feature how they had to increase the thickness of the Plus model after they lost millions from bendgate.

55. JMartin22

Posts: 2369; Member since: Apr 30, 2013

"New iPhone comes with a thicker chassis, so no more bending, isn't that amazing?" - Out of touch CEO

3. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

And they decided to ignore the video that made all of this viral? It's still a fact that the iPhone 6 Plus isn't as structurally strong as even it's smaller counterpart.

4. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

"Apple chose design over function" best damn thing, I read all day.... And only 9?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.