Android takes market share from iOS in the U.S. over the last year
posted by Alan F. / Oct 04, 2014, 3:16 PM
Microsoft picked up a small bit of market share over the last year, as its Windows Phone mobile OS grabbed 4.7% of the U.S. smartphone market over the three months ended in August. That is an increase of .8pp over the last year. The "other" group, which includes BlackBerry, saw its share decline by .9 percentage point over the last year to 1.6%.
In the top five European markets, Android tacked on 3 percentage points to grab 75.8% of the smartphone market in that region. That increased the lead over iOS to 62.2 percentage points, as Apple's mobile OS lost .4pp to own 13.6% of the market share in those five countries. Windows Phone had a solid 9.2% share of the top five European markets after a gain of .7pp over the last year.
In individual European markets, Android had a market share as high as 88.1% in Spain. Outside of the U.S., Australia had the largest market share for iOS at 29.3%. With 14.4% of the market, Windows Phone had a nice sized fan base in Italy. You can check out how each of the leading operating systems did in each individual country, by clicking on the slideshow below.
source: KantarWorldpanel via WPCentral
Posts: 109; Member since: Jul 13, 2014
posted on Oct 04, 2014, 3:17 PM 29
Posts: 10457; Member since: May 14, 2012
Why may I ask?
posted on Oct 04, 2014, 4:02 PM 1
Posts: 2955; Member since: Jun 19, 2012
Yeah but sticking to the same business model is not always the best way to go... Otherwise you would still have a 3.5" screen iPhone 6 with no notification bars, no widgets whatsoever, no NFC (not even locked)... The core of their business model remains the same... Expensive devices sold at even more expensive price... but they need to keep up with the competition in order to reach their sales goals... Both new iPhones are disappointing to many iOS users I know... Anyway go talk to Palm, Nokia, BB about keeping the same business model for too long...
posted on Oct 04, 2014, 5:18 PM 18
Posts: 5993; Member since: Dec 22, 2010
"The core of their business model remains the same... Expensive devices sold at even more expensive price... but they need to keep up with the competition in order to reach their sales goals…" I would agree with the first part of your statement that I quoted (expensive iToys). However, keeping up with the Jones is definitely NOT part of Apple's iBusiness Plan. Keeping the fan base coming back for more is what their business plan is all about. Which explains why there is a plus-sized iToy - sales were being lost to Sammy and other plus-sized phones.
posted on Oct 04, 2014, 5:32 PM 8
Posts: 2955; Member since: Jun 19, 2012
alright, I can agree with that... but what I meant is that lately (after Jobs) they have had to add certain features and designs to keep things interesting that otherwise would make Apple look like their iPhones are still in 2007... In the end they still sell 2 y/o tech, with unmatched optimization... but they could give a lot more for what people pay... they could actually wow people if they wanted to... but this year was "meh" in my opinion.
posted on Oct 04, 2014, 7:48 PM 4
Posts: 1280; Member since: Feb 27, 2014
Market share is not important to apple it's pocket share. Selling technology that is 2 years old and giving a speech it's above the rest is utterly B.S. Optimization I give them that but their new ios only works for their new model. Older model experience problem and most of the time they'll ignore it saying they'll update it but giving new problem.
posted on Oct 04, 2014, 8:21 PM 5
Posts: 6023; Member since: Dec 30, 2010
"They have a business model that is clearly working." And so does Google. I say it time n time again....Google and Apple are both succeeding at their goals for their mobile OS. Its not like Google isnt making money off of Android. Its just in a different way vs Apple.
posted on Oct 05, 2014, 7:35 AM 0
Posts: 1596; Member since: Oct 14, 2012
posted on Oct 04, 2014, 5:03 PM 3
Posts: 3774; Member since: Sep 30, 2009
i can buy an android phone off contract for the same price as a case of beer. If you think android should monopolize things you are extremely naive and exactly what Google wants-absolutely EVERY piece of info of every persons life daily life. That way, they can sell your info and have more people shove ads down your throat.
posted on Oct 04, 2014, 6:51 PM 0
Posts: 30880; Member since: Feb 05, 2011
Not entirely accurate. Some choose android due to finance means, and some prefer it. Choosing it doesn't necessarily mean you prefer it. Cmon Ted, that post is something I'd expect from papinyc, artsims, or eclipsegsx not you
posted on Oct 04, 2014, 8:13 PM 0
Posts: 17184; Member since: Jun 17, 2009
Which makes my post accurate. My, in his usual troll way, was attributing Android share entirely to price. As you said, it's due to multiple reasons, different for docent people. Therefore, the only statement this news makes is that more people choose Android.
posted on Oct 05, 2014, 6:59 AM 4
Posts: 17184; Member since: Jun 17, 2009
The second side of the story is this is the US, where Apple always has a phone that is free, and one that is $100. Plus Apple runs tons of promos the past year to bring prices down. Verizon is offering a free iPhone 6 with a 5s trade in. And yet people still choose Android twice as often.
posted on Oct 04, 2014, 6:33 PM 8
Posts: 504; Member since: Dec 05, 2011
You might want to do some research before you post. Apple is not selling iphones for free, the carrier is giving them to their customers for free or $99 or less. But those same carriers are paying Apple hundreds of dollars depending on the model for that free iPhone they gave to their customers. So Apple is getting paid.
posted on Oct 05, 2014, 9:36 AM 0
Posts: 867; Member since: Jun 19, 2013
Market share ultimately leads to better developed ecosystem. Just look at what Windows did to Mac OS. Granted, similar story won't repeat this time since Apple simply has more than big enough of user base, and will remain in the focus of developers for at least five more years regardless of sales numbers
posted on Oct 05, 2014, 2:43 AM 1
Posts: 144; Member since: Apr 17, 2011
As long as Apple insist on making greater profit off hardware rather than capitalizing on software's much higher potential and licensing clones, they'll just end up being another Elitist Niche Market. Not everybody can afford or even wants to drive a Ferrari. So what Fiat does is smartly use it as a come on to get more customers in their showrooms to buy Fiats. Then instead they limit production and raise the price of Ferrari's so they make higher profits off the small numbers they do sell. That's the same game Steve played in early 80's by killing the clones like Franklin Computers, whose customers bought and ran Apple software making them greater profit margins. Which in affect, led to Apple III computer FAILER. Because they priced it too high to make all their profits off hardware, inside of growing higher margin software sales with clones as the sales "Come On". Then again in the 90's after stupidly killing their best chances with Copland OS with Real Multitasking and Fast Native Search. Which would have killed Microsoft had it actually launched with clones growing Apple's market share from just 3% to over 10% in just 18 months. It was projected that Apple would have had near 50% of the market had they kept the clones selling and they would have been making profit margins more like Microsoft still does on software!!!
posted on Oct 05, 2014, 7:17 AM 1
Posts: 1515; Member since: Jun 03, 2010
I love paying extra at the gas pumps because the oil companies make more when I do. So, I can definitely see your logic here. They should raise the price to $6.00 a gallon. I want the oil companies to be super profitable. John B.
posted on Oct 05, 2014, 7:09 AM 1
Posts: 4; Member since: Feb 24, 2014
Yeah exactly, there's always a second side to each story. Google's main priority is to have as many people using their services as possible rather than $$ in their pockets. Different business strategies.
posted on Oct 06, 2014, 6:56 AM 0
Posts: 150; Member since: May 03, 2013
This is stupid.... Let's see who is buying a Apple phones before the release of the new one's. Of course it will have a huge drop. Let's see Sept/ October / November results and IOS will blow everyone out of the water. Clown's get a clue!
posted on Oct 04, 2014, 6:36 PM 1
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