Android loses a little of its U.S. market share, but still owns more than half

Android loses a little of its U.S. market share, but still owns more than half
Metrics firm comScore has its monthly update of U.S.market share, designed to get some of you excited and the rest of you picking a fight. It's like watching an NHL contest. Or better yet, it's like watching those now classic commercials by Microsoft that show iOS and Android fans going at it. So with your adrenaline all revved up, let's take a look at the numbers.

The latest figures show that in the U.S., Android lost a little of its market share for the three months ended in August compared with the three months ended in May. The latest figure shows Google's open source OS with a 51.6% share of the market compared with the 52.4% of the market it owned three months earlier. The market share lost by Android ended up in Apple's pocket. At the end of August, the three month average share for iOS was 40.7% up from the 39.2% it owned at the end of May. That hefty 1.5 percentage point increase took place before the launch of the Apple iPhone 5s and Apple iPhone 5c, so there is a possibility that the next report could show even more momentum for iOS.

Besides taking share from Android, iOS also grabbed some from BlackBerry. The latter's 4.8% U.S. share for the quarter ended in May was down to 4% for the three months ended in August, which actually might be better than most analysts were expecting. The Canadian based manufacturer just wrote off more than $900 million worth of unsold BlackBerry Z10 units collecting dust in the warehouse (or perhaps stored under CEO Thorsten Heins' bed). Besides Apple, the only other platform to pick up market share in the new report was Windows Phone which rose from 3% for the three month average ended in May to 3.2% for the three month average ended in August.

The top smartphone manufacturer in the U.S. with a three month average market share of 40.7% for August is Apple. That is up from the 39.2% the company commanded in the three months ended in May. Samsung practically kept pace rising from May's average share of 23% to the 24.3% for August. Apple and Samsung had to take that business from someone and as it turns out, it was HTC (-1.9 percentage points) and Motorola (-.9 percentage point) that were the victims.

145 million people in the U.S. owned a smartphone at the end of August, for a 60.8% mobile market penetration. That is up 3% since May. In addition, comScore found that Google sites are the top web property on smartphones reaching 92.2% of the web browsing and app using audience. Facebook (which includes Instagram) was next, reaching 84.6%.


source: comScore via AndroidCentral

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48 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Android is still the king here! Android rocks!

3. Whateverman

Posts: 3295; Member since: May 17, 2009

Yes it does! Keep up the good work Google!

38. Mxyzptlk unregistered

Only because you can find android devices anywhere. Even dollar stores like dollar general are starting to carry them.

39. DukeX

Posts: 327; Member since: Aug 28, 2013

Typical ifan holding on to old arguments. So what's the 5C supposed to represent? Poor rich ifans.

44. jroc74

Posts: 6023; Member since: Dec 30, 2010

lol.... Exactly.

41. Whateverman

Posts: 3295; Member since: May 17, 2009

I would rather use a dollar store Android, than your hot pink UI, Candyland lookin' phone. Or are you waiting for the "New, Magical, Elegant, Exactly-The-Same-as-the-5 and the 5s- iPhone 5sg"? Lol! Keep trolling dude, it makes me laugh.

48. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Good news for you, Mxyzptik. That mean Apple can release their iPhone 6 exactly like the iPhone 5s, iPhone 5. An iPhone 4"with a slight speed bump. Congratulations indeed!

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

Gaining share like a Boss.

24. takeja

Posts: 35; Member since: Aug 16, 2013

Exactly, but Google should realize they must give money for a huge Android system TV ad.....the USA is about brainwashing people by Apple, not about simplicity and featureless of the outdated and vulnerable iPhones/iPads So Google, innovate, give us features, don't remove features and create a huge Android system ad showing the Apple's inferiority! The only way how to beat them

27. MobileKicker

Posts: 212; Member since: Sep 19, 2013

And will lose the half when iphone 6 will come

31. TROLL

Posts: 4851; Member since: Apr 13, 2012

In your dreams Apple fanboy! I5s and e no impact what good will ip6 do... What a joker... ™

32. akki20892

Posts: 3902; Member since: Feb 04, 2013

not joker, he is story teller.

37. DukeX

Posts: 327; Member since: Aug 28, 2013

That's what they said about the iphone 4,4s,5,5c,and 5s. Keep making up that same excuse. It's the same with the ipad. Making the same product isn't going to hold up for too much longer.

45. Long1

Posts: 399; Member since: May 18, 2013

Let's see how are the numbers internationally?

52. werthedroids

Posts: 60; Member since: Sep 15, 2013

Keep dreaming, iSh33p. that's what they said about the iPhone 4Same, then the 5, then 5Same & 5Cheap, but look now, Android is still King.

46. madmikepr

Posts: 138; Member since: Aug 09, 2011

i was wondering where is Sony in the chart if there were gaining market share ???? :/

2. Whateverman

Posts: 3295; Member since: May 17, 2009

No matter what the fanboys say, I think Google and Apple's strategies are working very well for them. Google getting AndroiAsia as many devices as possible and Apple selling as many phones as possible. And I'm really shocked BlackBerry still has 4% market share. With the shape their in right not, that's AMAZING!

4. Shatter

Posts: 2036; Member since: May 29, 2013

3.9% of thats 4% is government/company workers.

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

BlackBerry is not dead yet if you ask me, there are still people who love BB phones, so BlackBerry shouldn't waste time now, just lower the price on their BB phones, add more apps and games to the App World, it will still attract some users that left BB to another platform, and users like us as well. So BlackBerry must really stand up now, the show must go on and there's still a chance.

18. Commentator

Posts: 3723; Member since: Aug 16, 2011

Who's going to add those apps?

28. MobileKicker

Posts: 212; Member since: Sep 19, 2013

The next buyer

5. alterecho

Posts: 1106; Member since: Feb 23, 2012

Some people are holding to Symbian... awesome! To bad it succumbed to a certain trojan.

8. jdoee100

Posts: 334; Member since: Jun 04, 2013

S4 sales tanking rumor has been put to rest. Looks like Samsung sold plenty of S4 in the third quarter. And with Note 3 sales doing well, looks like another good quarter coming as well.

9. 1113douglas

Posts: 200; Member since: Jul 04, 2013

ANDROID FOR LIFE! NOTE 3

10. apple4never

Posts: 1064; Member since: May 08, 2013

bb only dropped 0.8

11. ocilfa

Posts: 334; Member since: Aug 03, 2012

That sounds small, but that 0.8 is a large chunk of only about 5%. Thats nearly 20%.

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

If total sales increased compared to the previous time period, then an overall drop in market-share doesn't necessarily mean a drop in sales of a particular brand, it just means other brands outsold them by a pretty large margin. In BBRY's case though, I think it's fairly certain sales have been dropping...

33. apple4never

Posts: 1064; Member since: May 08, 2013

oh true, i thought that was total like 0.8 % after drop in sales, thanks for clearing that up

14. Kitkat_4.4

Posts: 74; Member since: Sep 03, 2013

Only 1.xx increase in iOS ? fail... should have more much more with the release of iPhone 5c/s. Oh well, android will f**k iOS with Nexus 5 launch ;)

15. Commentator

Posts: 3723; Member since: Aug 16, 2011

Uh, yeah... you know how those stats say "3 Month Avg. Ending AUG-13"...? ... As in, the period immediately BEFORE the 5c/s launch, in which consumers would presumably be holding out for the next iPhone and NOT buying one just yet, as well as a frame of time in which the Galaxy S 4 was launched... i.e. a period in which iOS' share was MOST LIKELY to fall...? ... ...Yeah, about that...

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