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Amazon says the Amazon Kindle Fire is sold out; the low priced tablet has 22% of the tablet market

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By Alan Friedman

Published: Aug 30, 2012, 10:56 AM

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The Amazon Kindle Fire is sold out

Launched 9 months ago, the game-changing Amazon Kindle Fire has already captured 22% of the tablet market. Now, amid speculation that Amazon will introduce the sequel to the device next Thursday, the on-line retailer has announced that the original version of the Amazon Kindle Fire is sold out. That might not come as much of a shock to the more than 10,000 owners who left a 5-star review on Amazon's site where the tablet became the best selling item among the millions of products that is for sale from the online retailer.

"We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon. This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem."-Jeff Bezon, Amazon founder

Perhaps foreshadowing the announcement about the sequel, Amazon founder Jeff Bezos says that Amazon has an "exciting roadmap ahead". Sold at $199.99, the Amazon Kindle Fire used price as a selling point. Pricing the tablet low enough that Amazon is said to take a loss on every unit sold, the company more than makes up for the deficit by selling users of the tablet content, apps and cloud-based storage. While the tablet does use the Android OS, it does not offer Google applications. For example, Amazon Kindle Fire users who want to install apps do so from the Amazon Appstore instead of the Google Play Store.

The success of the Amazon Kindle Fire has led to the development of other low priced 7 inch tablets such as the Google Nexus 7, manufactured by ASUS. Apple is expected to introduce a lower priced 7.85 inch version of its tablet no later than October, said to be called the Apple iPad mini. As for Amazon, it is holding a September 6th event during which we should see the curtain lifted on the sequel to the Amazon Kindle Fire.

source: Amazon via Gizmodo

SEATTLE--(BUSINESS WIRE)--Aug. 30, 2012-- (NASDAQ:AMZN)—Less than one year ago, Amazon introduced Kindle Fire—combining 15 years of innovation into a single, fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, and is the #1 best-selling product across the millions of items available on Amazon since its introduction 48 weeks ago. Today, Amazon announced that Kindle Fire is sold out, and that in just nine months, Kindle Fire has captured 22% of tablet sales in the U.S.

“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Amazon.com Founder and CEO. “This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”

Kindle Fire offers customers a vast selection of digital content—over 22 million movies, TV shows, apps, games, books, magazines and more—in one seamless, end-to-end experience, making it easy for customers to browse, discover and purchase. Since Kindle Fire launched last September, all of the top 10 products on Amazon—across all products—are digital products.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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