After the Note 7 battery ordeal: Chinese customers lose faith in Samsung, will be switching to Apple

After the Note 7 battery ordeal: Chinese customers lose faith in Samsung, will be switching to Apple
It's not hard to imagine that the recent exploding Note 7 ordeal has caused Samsung's brand to take a hit. Considering the fact that the company's most expensive, most high-tech handset turned out to be a ticking bomb for so many users, we are pretty sure that a lot of customers will think twice and wait for reports next time Sammy releases a high-profile smartphone.

Still, the company did organize a full recall for its faulty phablets and re-launched an updated line, which is deemed “safe”. This move kept 90% of the Note 7-owning customers loyal to the brand, according to Samsung numbers. But it seems this information is not exactly true when it comes to China.

Reportedly, the Note 7 devices that are in danger of combusting are the ones equipped with Samsung SDI batteries. And, since the phablets sold in China have a different juicebox in them, manufactured by Amperex Technology, Sammy said that devices sold in the country will not be subject to the recall, which occurred in other markets. Following this announcement, however, there were a few reports of Chinese Note 7 units catching fire. Still, after investigating, Samsung continued to claim that there was no manufacturing defect and that these fires were caused by external heat, not the Note 7s themselves, and only recalled an early batch of "test devices".

Consulting firm iiMedia Research polled 12,000 Samsung users in China on whether the Note 7 fiasco has affected their decision to stick with the company. Of them, 51.9% said they will definitely switch away from the brand when buying their next phone, 18.5% said they will consider switching, and 29.6% said the incidents do not concern them since they were caused by external factors. Out of the customers that said they are definitely switching, 37% said they will be going for an Apple product next time around, while 26% will go for a Huawei handset. The rest will be choosing some of the less famous local brands, such as Xiaomi, Meizu, Oppo, and others.

This report definitely does not sound good for Samsung and its place in the Chinese market. In 2013, the company held a respectable 21% of the market, but due to pressure from local brands like Xiaomi, Meizu, and Huawei, and Apple's step to increase the iPhones' screen sizes, Sammy's piece of the pie shrunk down to 8% this year. If iiMedia Research's study is anything to go by, and if Samsung doesn't do something to regain its Chinese customers' trust, it might lose out on a lot of profits from the world's largest smartphone market. The fact that Sammy's PR didn't react fast enough to clear things up and calm the tensions is cited as the main reason for the loss of trust among customers.

source: iiMedia (translate)

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Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh



1. Bankz

Posts: 2531; Member since: Apr 08, 2016

Oops.. *popcorn*

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

The trolls are coming!! Close the gates!!!

5. Bankz

Posts: 2531; Member since: Apr 08, 2016

In a hurry *closes gate*

6. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You were too late, there's already a troll below, I shall report this to the king.

19. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

You're also late, the king has gone to the land of apples and left 7 burned notes.

60. amats69

Posts: 1527; Member since: Nov 12, 2012

which gate my lord? BOMBgate? scratchgate? or Laggate?

63. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015


10. MaesterLove unregistered

Smart decision by Chinese customers. Stop using low quality Samsung and use high quality products like Apple devices.

22. Ezio2710

Posts: 548; Member since: Aug 22, 2015

I think Apple is not the only Quality product you can get

29. Kumar123 unregistered

I don't think so. You can get quality products from other great companies like Sony, LG, HTC, or even Xiaomi. Almost forgot about google itself and the upcoming pixel phones. It's just that low class low quality products from samsung that are giving android bad names. I also think that Chinese dude made the right decision. No need to use third class phone from a forth class manufacturer when you can get first class phone from first class companies like I mentioned above.

30. MaesterLove unregistered

Well said sir. There are some high quality Android manufacturers like HTC, Sony and LG. Its low quality companies like Samsung that are giving Android a bad name. Their Android aren't as bloated and laggy like Samsung touchwiz. Not as good as iOS but they are usable.

46. acruzlu unregistered

iPhone gives Apple a bad name.

51. marorun

Posts: 5029; Member since: Mar 30, 2015

Apple iPhone are far from high quality phone they are the same as Samsung. 30% return rate on sold device is horrible. I do have to agree Samsung give android a bad name they are laggy and too many issues. for MaesterLove my LG G5 has no lag at all and no bloat as well. Its might take 0.005 second more to open app but i dont care as i have a much better camera :P

44. sobit81

Posts: 39; Member since: Apr 18, 2015

yeah, right!!!

47. lyndon420

Posts: 6739; Member since: Jul 11, 2012

Careful... don't forget your iPhone is full of Samsung parts. ;)

61. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The only thing missing is the battery.

59. UnlimitedSkye03

Posts: 291; Member since: Apr 27, 2012

uhm wait, aren't the new iPhones equipped with low quality Samsung chips? And they're also equipped with batteries by the same manufacturer?

4. NonFanBoy

Posts: 180; Member since: May 28, 2015

The Note 7 fiasco, bad as it was for Samsung and the customers involved, might be a blessing in disguise for the industry as a whole.There have been many incidents involving exploding batteries in the past but were fairly isolated and it never gained much attention. But all companies and customers now recognize the dangers of using Lithium batteries. Samsung and others need to put in more effort into development of safer and better alternatives like the graphite batteries showcased a few months ago. The processing power, screen resolutions, etc are already well above what we need currently; what the smart-phone industry needs now is a major breakthrough in battery tech.

9. quintessential

Posts: 86; Member since: Mar 11, 2015

Of Course Samsung will tell you 90% of Note 7 users stayed loyal throughout the ordeal. They wouldn't want to send the wrong signal even if they knew it was less than 50% by now. Do you believe what the North Koreans tell you ? The Koreans at Samsung are just taking a page from the folks up north.

25. cdm283813

Posts: 424; Member since: Jan 10, 2015

I don't see any reason for them to lie now. I'll be the first to tell that I passed on the Note 7 because I just did not like my experience with the S7. I got a iPhone 7 Plus and I'm very happy. But people are also bored with the device and for good reason. Take a look on Verizon's Note 7 page and you'll see that people are still buying them/staying with the phone. I just wouldn't do it. As long as Apple and Google stays with bland designs Samsung has no problems coming back. That S8 may make people forget about the Note 7 recall.

53. marorun

Posts: 5029; Member since: Mar 30, 2015

90% world wide want to stay with note 7. those number are only for china wich is not the biggest market for Samsung. Still Samsung need to stop making poor quality check just like apple need to do the same they both suck at it.


Posts: 403; Member since: Sep 29, 2015

It's actually interesting that every person whom uses a Samsung and has a bad experience jump to Apple? It's like people think Samsung is Android and no other OEM are out there. You would think they would get pixel/Nexus if they wanted an iPhone like experience on Android.

18. Bankz

Posts: 2531; Member since: Apr 08, 2016

True.. I swithced from galaxy s2 to iphone 4 and from the note 2 to the iphone 5.. There's always something tiring, uninspiring and uninteresting after the honeymoon stage of a samsung product. Just soo cluttered for my liking. Even after a few weeks the phone starts hanging and stuttering. That aside, galaxy phones and their UX are generally ugly for my liking. HTC is much much more classy when it comes down to aesthetics and attention to details.

54. marorun

Posts: 5029; Member since: Mar 30, 2015

HTC is kind of link apple on the minimalist approach and making sure the software is top notch. Sadly HTC 10 did not came to the carrier i work for or i would be rocking it instead of the lg g5.

21. cdm283813

Posts: 424; Member since: Jan 10, 2015

I thought I heard that 90% of US customers are sticking with the Note 7. That's pretty impressive if you ask me.

32. MaesterLove unregistered

Thats a false news. 90% of US customers are ditching Samsung more likely.

36. wando77

Posts: 1168; Member since: Aug 23, 2012

Misleading headline as 63% of the 51.9% that would switch will be sticking with Android

39. whatev

Posts: 2205; Member since: Oct 28, 2015

I lived in China last year and I could realize that Chinese like apple a lot, even with higher prices than other countries I saw many people with iPhones, iPads and MacBooks, some people had handsets from other oems but they had in mind switching to the iPhone whenever they could afford it, the problem there is that products are priced a lot higher than other countries, the iPhone is like 200€ above the price in Europe for example, the Chinese brands are priced really low in comparison and this is a strategy from the government to give an advantage to Chinese brands; that market is a really complex one with the Chinese government being so protective with domestic companies

40. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Can you guys stop acting like kids for like 5 minutes... Jesus.. Lagdroid this and #hissgate, Are we preschoolers or adults...

43. cnour

Posts: 2305; Member since: Sep 11, 2014

Resume: Apple f**ked Samsung by this battery issue.

* Some comments have been hidden, because they don't meet the discussions rules.

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