After India raises import taxes, Apple raises iPhone prices in the country by 3.1% to 4.3%

After India raises import taxes, Apple raises iPhone prices in the country by 3.1% to 4.3%
Nearly two days after the Indian government hiked taxes on mobile phones, televisions and video cameras imported into the country, Apple has raised prices on the entire range of iPhone models imported into India. Those last three words are important because it means that the 4-inch iPhone SE will not have to face a price increase. That is because this particular model has been manufactured by Wistron in India since May.

Apple has targeted India, especially after Chinese sales starting floundering over a six quarter period that ended during the company's fiscal fourth quarter (which ended this past September). While India is the second largest market in the world for smartphones, average salaries in the region are low enough to prevent Indian consumers from buying top shelf and flagship models. This explains why Apple is assembling the iPhone SE in India. The lowest priced iPhone in the country, the 32GB iPhone SE is priced at 26,000 INR, which is equivalent to $405 USD at today's exchange rates. Compare that to the post-increase price of 105,720 INR ($1646 USD) for the top of the line 256GB Apple iPhone X

While India raised its import tax on the aforementioned products to 15% from 10%, the range of price increases for the iPhone lineup in India ranges from 3.1% to 4.3%. The new prices (in Indian Rupees) and the percentage increase for each model available in the country are as follows:

The above are manufacturer's suggested retail prices, which means that when it comes to real life purchases of these iPhone models in India, consumers there will probably pay less.


source: NDTV

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15 Comments

1. Peacetoall unregistered

Im so glad that Indians don't have that much of isheep problem here. btw samsung is the market leader who holds number 1 spot in shipment and most flaghship sold.

3. makatijules

Posts: 835; Member since: Dec 11, 2017

For how long?https://economictimes.indiatimes.com/tech/hardware/xiaomi-is-closing-in-on-samsung-in-indias-top-smartphone-market-share/articleshow/61124729.cms That article says Xiaomi is very close to taking that away as of October 2017. Both Apple and Samsung need to figure out how to drive production costs down, to keep import cost down.

7. Peacetoall unregistered

"for how long?" Forever

9. HansP

Posts: 542; Member since: Oct 16, 2011

Apple is already using the same slave sweatshops as Xiaomi. Not a problem for them. They just have to reduce the profit margins. :) Anyways, it was always inevitable that Chinese brands would catch up with Samsung and Apple. I mean, most of the things in a phone today is built or assembled in China.

15. Leo_MC

Posts: 7251; Member since: Dec 02, 2011

Apple (the same goes for Samsung S and Note series) never placed itself in the cheap price range so Xiaomi will hardly affect their sales. Fortunately, mid rangers are getting to be so good that Apple and other OEMs have to give us much more in high end devices than animojis or amoled.

8. Techlover2018

Posts: 80; Member since: Jul 14, 2017

The LG V30+ (128)gb launched today in India is priced very comparatively. ₹45000(~700$). Apple and Samsung price their flagship very high (~900$ - 1500$) .This is the time to tech them a lesson.

13. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

So you say that India does not have "isheep problem" and most people buy Samsung products. Do you see the irony?

2. makatijules

Posts: 835; Member since: Dec 11, 2017

So India raised the import taxes 5%. The affect on Apple devices were 3.1% & 4.3% at the highest increase. So Apple who has $250B, couldn't cut India a break, after India cut them a break and even allow Apple to open a factory their and just absorb that 5%. I mean 5% is not a lot of money. Especially now since in the US, the Republican's pushed a tax deal which will cut taxes for Corporation like Apple. Wow, that's just sad and greedy. I mean do India a favor, since your products are already way overpriced, and the taxes and exchange, already increases the price by a huge margin. Apple wonders why their at the bottom in sales in other countries. It because people can't afford the price already and yet you keep raising them. Am sure they can find a way to pay for a 4.3% increase.

4. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I don't get why should they lower their prices or cut India a break? I am an Indian & I too know Apple products are costly, but seriously why? It's business buddy. "Businesses doesn't run on emotions business runs on profit". & why shouldn't they increase their prices if govt. can hike import price for which Apple too has to pay to import their products in India than why not Apple should even hike prices? Like will you please tell me if your salary gets cut due these import taxes(which probably will not be) will it be okay for you?

6. bur60

Posts: 981; Member since: Jul 07, 2014

You are right. Businesses don't run on emotions. But in this case, Apple hikes up the price of the already expensive phones in India to compensate all the fees they would pay extra now. They don't make any sense. This 5% extra will be paid over the import price (not the sales price). Why do they charge extra? Look at the iPhone X and 8 price hike. it overcompensates the 5% and makes the phone even more expensive.

12. NickHill

Posts: 388; Member since: May 07, 2016

Why would they cut a break? iPhone 5S sells well in India. Those who can't afford newer iPhones would buy the 5S.

5. cnour

Posts: 2305; Member since: Sep 11, 2014

At the end, Apple is NOT forcing anybody to buy its products....

10. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Nope, At end "Others will follow".

11. Peacetoall unregistered

welcome to the future

14. cnour

Posts: 2305; Member since: Sep 11, 2014

Try to follow....

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