ASUS to benefit from launch of the next-gen Google Nexus 7 in its third quarter
The Tegra 3 is out, a Qualcomm Snapdragon processor is in. Thinner bezels are in fashion this year and we should see the next-gen Nexus 7 introduced on Wednesday. It looks like the 16GB variant will be priced at $229.99. The 7 inch low-priced section of the tablet market has been a successful niche of the market ever since the Amazon Kindle Fire planted its flag on the territory.
Originally, ASUS had hoped to launch the next-gen Google Nexus 7 in May, which would have helped buff up Q2 numbers. But Google was worried about the low inventory levels of the first-gen slab and shipments of the new Nexus 7 were delayed. ASUS is forecast to ship 12 million tablets in 2013 with 7 million of them being both versions of the Google Nexus 7 combined. In the second quarter of this year, the company shipped 2.7 million tablets, down 10% on a sequential basis.