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iPad market share will surge before dropping below 50% by mid-2013

Posted: , by Michael H.

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iPad market share will surge before dropping below 50% by mid-2013
The Apple iPad has been steadily losing market share ever since Android tablets were released into the consumer space, and we've all known that at some point Apple would lose its majority in the market. Well, one brazen analyst has thrown caution to the wind to predict that exact thing will happen by mid-2013.

Earlier this month, we saw that the iPad market share had dropped to just 50.4%, so it may seem odd that it would take another 6-10 months before Apple finally slips under 50% of the tablet market, but Sameer Singh, analyst for Tech-Thoughts, says that the recent drop was something of an aberration, and Apple
iPad market share will surge before dropping below 50  by mid-2013
will surge again before falling back. 

According to Singh, both the drop and the surge are due to the recent iPad announcement. Apple traditionally has a drop in shipments and sales just before a new product is announced, or before a product refresh is announced, and Apple did both recently with the iPad 4 and the iPad mini. So, the new tablets from Apple will surge this quarter and next, but eventually Android will catch up anyway, because Apple's two tablets vs the myriad Android options isn't exactly a fair fight. Ultimately, in either Q2 or Q3 of 2013, Apple will finally, and maybe permanently shift into second place in the tablet market, behind Android. 

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posted on 15 Nov 2012, 18:14 7

1. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


Hehe might as well change the name of this website to applearena.com :)

posted on 15 Nov 2012, 18:25 13

3. MichaelHeller (Posts: 2669; Member since: 26 May 2011)


I am getting so damn sick of these comments.

What? We're supposedly biased because we report stories about Apple? I mean obviously we must be biased since we're reporting that Apple is going to lose its market share to Android, and that it is a trend that we've been expecting for months. Incredible how we warped that to make Apple look good!

posted on 15 Nov 2012, 18:32 9

4. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


tbf the whole applearena comments are getting stupid. theres been so many articles on google , the htc dna etc so its childish and stupid saying applearena

id say certain reviewer on here is biased beyond belief, but not the whole site. the sites pretty fair (depending on who writes the articles) so stop the apple or iphonearena comments

may have replied to the wrong comment

posted on 15 Nov 2012, 18:55 6

11. buggerrer (Posts: 287; Member since: 21 Sep 2011)


Ray..!

posted on 15 Nov 2012, 19:36 3

17. XPERIA-KNIGHT (Posts: 2440; Member since: 08 Aug 2012)


LMFAOOOO.......indeed..... sorry

As for Michael........bro dont stoop down to these emotion filled comments you a higher than that.....yes somebody has to put them in their place but you are above us around here as you are the author.........Dont worry those comments will be put in check by the community because people here seem to be "waking up" ..........peace man and Keep doing good :)

posted on 15 Nov 2012, 19:12

16. darkkjedii (Posts: 11131; Member since: 05 Feb 2011)


Well said bro. I know you've opened my eyes. +1

posted on 15 Nov 2012, 18:33 4

5. Ninetysix (Posts: 1578; Member since: 08 Oct 2012)


Please forgive my fellow Fandroids. We're just a bunch of dummies and we rage whenever we see the words Apple and iOS. We apologize.

posted on 15 Nov 2012, 18:44 3

8. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


I'm a "fandroid" and I don't show or approve this behavior.... He is just an idiot

posted on 15 Nov 2012, 18:53

10. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


Oh well they can all ask me if I care :)

posted on 15 Nov 2012, 21:29

21. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Smaaaart boy, Well done!™®©

posted on 15 Nov 2012, 18:43

6. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


Annnnnnddddd there goes the dynamite

posted on 15 Nov 2012, 18:44 1

7. nwright94 (unregistered)


I've noticed on this website you can't like apple at all without the 12 year olds coming out of their caves.

posted on 15 Nov 2012, 18:52

9. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


But it happens every time though, and especially seen here to where Apple supposedly has a handicap saying "...isn't exactly a fair fight" like really? But who cares, hehe I love how the person below is a windows fanatic yet you didn't even include the market share of windows tablets lol

posted on 15 Nov 2012, 18:57

13. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


Windows tablet market share as of last report should be somewhere near to zero dude, no point talking about it

posted on 15 Nov 2012, 18:57 2

12. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)


Michael, you did say Apple could sit permanently behind Android. You gotta admit, that's a little biased, thinking that Apple could go no farther down....

Kidding of course.

Just shrug it off. IMO this is the best smartphone news site on the internet.
-I trust the reviews more.
-All the news, that is important, that comes out each day is reported here.
-Good mix of all smartphone tech, not turly geared toward one company. Honestly most other sites are slanted one way or the other with, either, how many articles of one kind they have, or what is reported in the articles. I tend to see less bias here than any other site. Sure i believe some writer here prefer one thing more then others, in regards to OS/whatever, but the site overall is well balanced.
-Plus, and IMO most importantly...... The user section is great here. I have learned quite a bit while reading the thousands, or tens of thousands, of comments that I have while coming to this site. And sure, most of it is s**t, albeit entertaining s**t. But if you can sift through it you find there are many helpful comments and member that contribute positively. Thats why I finally joined up. And for every one of those positive members there may be ten Tacos :) but that is what the internet is really. A place where people can say whatever they want. Anonymously. Real free speech honestly, or the closest we can get currently.

posted on 16 Nov 2012, 01:06

23. neurobiologist (Posts: 70; Member since: 07 Nov 2012)


You're just being too soft. Apple is - s**t, you keep being biased by saying that сrapple doing well, bla bla. You disinforming non IT related people with their chooise, what to buy.

posted on 16 Nov 2012, 01:19 1

24. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


Hush your noise , go take your immature attitude somewhere else

posted on 16 Nov 2012, 02:07 1

25. TylerGrunter (Posts: 905; Member since: 16 Feb 2012)


Michael, don't take those comments too seriously.
There is a lot of inercy about changing the mindset of people, but most ot the people (including fandroids like me) think the site has lately been really fair covering news of all brands and different OS. We have seen nearly as many news on the Nexus 4 than on the iPhone 5, same for the Galaxy SII and there was a good coverage for the HTC DNA too.
And the writers, even biased, have quite a good mixture of bias, making the site overall quite balanced (not the comments section, that is really Android predominant)
Just shrug those comments, you can see they a hefty number of 'thumbs down'.

posted on 15 Nov 2012, 18:16 4

2. AnTuTu (limited) (Posts: 804; Member since: 14 Oct 2012)


or iPhoneiPadiPodarena.com :p

posted on 15 Nov 2012, 19:10 2

14. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Once anything starts plunging it's tough for it to make a comeback though not impossible. However, no one is taking into account the negative sentiments arising out of patent trolling and that's a significant reason for market share control because every order gained by android world in tab arena is from Apple's share obviously. Didn't SIII sales surge after the award against them? Market sentiments aren't easily guessable by some standard recipe model.

What happens if UBUTNU comes on TAB? What happens if M$ Tab really starts picking up market share? Obviosuly it will take away from the then market leader.

Apple has to look beyind US market but for that they need to reduce their criminally high profit margins. Unless that happens they can only go southward from where they are even as on date.

posted on 15 Nov 2012, 19:11

15. raphael007 (Posts: 43; Member since: 12 Jun 2012)


Unless Samsung dies this tablet would surge, but since we got the note 10.1 apple can kiss this estimate goodbye

posted on 15 Nov 2012, 20:27 5

18. gallitoking (Posts: 4684; Member since: 17 May 2011)


I want the MS tablet share to grow... Android to produce less but worthy tablets N7 is a good start, and Apple not to sit on their laurels and to gives us more.. we al know you are capable of that... that's what I want for 2013.

posted on 15 Nov 2012, 20:38

19. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Apple should not spend time on patent trolling. They may not realise but that's doing them more damage than good as far as market share goes. I personally hate how some company replaces few molecules in sugar with chlorine and then sells it as PATENTED sweetner. Certain things should never be allowed to be patented. Let people copy because those who are well informed maybe williung to pay some premium to original developer but not many would stand behnd a patent troll for sure. Look what happened to "Copyright Troll" called SCO UNIX which went after LINUX and now recently filed for Chapter 7.

posted on 15 Nov 2012, 21:24

20. sum182 (Posts: 229; Member since: 19 Nov 2011)


Wow.....very nice post gallito...I actually completely agree! Unfortunately since android is open source those cheap terrible ones are always going to exist, but the good of open source out-ways that one negative so I'm happy with it. And its also good for those with limited funds, but want some tech.
On apple, they either need to innovate (NOT BUY, INNOVATE) something very unique, or, as you said, not sit on their laurels or they'll decline. I dont know how quick, but it'll happen.
And for MS, i think they're share will grow just because people are already familiar with windows. Hopefully they won't be to scared away by all the changes in 8, i've used it for a while, hated it at first, but there are some very nice improvements.

posted on 15 Nov 2012, 23:28

22. MC1123 (Posts: 1240; Member since: 12 Nov 2012)


they need to make their old tablets cheaper! and the iPad mini cheaper too!!!

oh well, whatever i say dont make it to apple! they dont listen!

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