IDC: iPad's market share now 50.4%, Samsung is second with 18.4%

IDC: iPad's market share now 50.4%, Samsung is second with 18.4%
Little by little, Apple's tablet market share continues to fall, according to research company IDC. The iPad now controls about 50.4% of the market, which, however, is still an enormous figure. Quite an achievement, especially for an oversized iPod touch, as some like to say. These numbers represent tablet sales for the third quarter of 2012.

Far behind Apple in IDC's research is Samsung - a distant second with 18.4% of the market. There isn't that much excitement surrounding Samsung's latest tablets, but we guess that the brand recognition is playing its part here. Third is Amazon with 9%. According to the source, the new Kindle Fire HD models have greatly helped Amazon boost its tablet sales in the last quarter. Rounding up the top 5, we have Asus at fourth place with 8.6% and Lenovo at fifth with 1.4%.

It would be very interesting to observe how the market for tablets is going to change now that we have the iPad mini and the Samsung Nexus 10 coming soon. Do you have any predictions?

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32 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

With the nexus 7 and 10,and microsoft surface,expect the tide to turn!

6. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

slowly but steadily Apple's market share is going down and the people are surely beginning to see the light...that Apple just doesn't care about its customers and they persist with an arrogant attitude! The inevitable shall come to pass!

8. dickwyn

Posts: 621; Member since: May 07, 2012

everything apple is doing now is going south

11. TROLL

Posts: 4851; Member since: Apr 13, 2012

Really good news. Finally.

16. ZEUS.the.thunder.god unregistered

with neXus 10 this trend is very likely to continue. and yeah Sammy will keep on increasing its share. They are on right track with Nexus 10. 2013 is gonna be really interesting.

9. anywherehome

Posts: 971; Member since: Dec 13, 2011

I can imagine why to buy an Android tablet, but why an expensive Surface? really Id like to know does it have the same app market like for WP at least?

12. pongkie

Posts: 663; Member since: Aug 20, 2011

you guys watch the microsoft build

22. SleepingOz unregistered

That's because the Surface is new to the tablet market. The RT sucks though. Better buy the PRO version.

30. anywherehome

Posts: 971; Member since: Dec 13, 2011

I think Microsoft is going to be very very disappointed again...

2. abdane

Posts: 507; Member since: Oct 07, 2011

yea it is 50.4%, but, how much was it last year ? around 70% so it is decreasing while samsung is increasing... Faith in humanity is being restored ! :D

3. pongkie

Posts: 663; Member since: Aug 20, 2011

androids going to go higher. but im getting a windows 8 hybrid of some sort.

4. pikapowerize

Posts: 1869; Member since: May 03, 2012

if samsung could just use brass aluminum and make its tablet more premium, i think they can overtake apple! stop using plastic! even it will make the device lighter! its not appealing to a lot of people! they'll underestimate plastic! and there are people who thinks 10" are humungous! even though they are almost same with iPad.... hope samsung will make a tablet with just same size of the new xperia tablet (9.4" or even 9.7" with 16:9 ratio :D) coz very portable! a very good tablet size...coz 10 is like a size of a net book!

7. denied911

Posts: 361; Member since: May 31, 2012

you stink! coz U stink 10" in 16:9 is like 9.7" ipad diferent aspect ratio makes very similar area and suck that aluminium good quality plastic is more durable than even steel and i did have nokias with steel, and is aged faster than good plastic not everyone wants visible cracks only brushed aluminium is good, and no oem makes tablets with that

29. pikapowerize

Posts: 1869; Member since: May 03, 2012

yeah... actually using high quality plastic is better than aluminum (N9/Lumia 900 vs iPhone 5-the excuse of being an aluminum back of the iPhone is not an excuse.. i mean N8 is aluminum too! but anodize aluminum!) but you dont get the point... coz of its very glossy plastic, it looks cheap! if they could make something that is similar to Lumia 900 plastic (polycarbonate but not that glossy) you can have premium-looking device! the very reason why iPad is very attractive to a lot of people coz of its looks! yeah 10" in 16:9 is like 9.7" but a lot of people still think its too huge or too big! thats why i like the look of the xperia tablet... only 9.4" but still 16:9 ratio! not too big... a very likable tablet size!

31. denied911

Posts: 361; Member since: May 31, 2012

i don't care if it feels cheap. my phones aren't for show off you have htc one x with finish like lumia for example i had n8 also, after 2 years extremely careful use (not 1 crack on glass) aluminum start to shine through paint, not much. from delicate putting on the table every day. it was more visible than on nokia 6230 for example, and n70 for example was da $h1t

5. someones4

Posts: 628; Member since: Sep 16, 2012

yes.... all goes according to plan. i hope the manufacturers keep hacking Apple's numbers. 2013 will be a great year

10. jove39

Posts: 2147; Member since: Oct 18, 2011

iPad market share falling?

13. TROLL

Posts: 4851; Member since: Apr 13, 2012

And will be tumbling more.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

At one time the iPad was at like 85%-90%? Many ppl said that Android tablets wouldnt put a dent in market share, its not like phones where upgrades and carriers help. Seems they were wrong about tablets just like the phones......its de ja vue... Only thing we have to remember is just like with Apple, something can come along and knock you off the top. IMO....it would have to be something amazing or Android would have to start absolutely sucking to get knocked from the top.

15. Kronic

Posts: 321; Member since: Sep 11, 2012

It's ray S lol

17. Slammer

Posts: 1515; Member since: Jun 03, 2010

---"There isn't that much excitement surrounding Samsung's latest tablets"--- I beg to differ. This is the exact mindset that Apple fans carry throughout their support. They want to believe that nothing is as exciting as an Apple product. The galaxy series of tablets are, indeed, attracting attention as well as "excitement. The galaxy series of tablets are some of the best deals around. The argument of getting what you pay for has now been trumped with you get more than what you pay for. I like that and so do many of my friends, family and colleagues. John B.

20. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

iPhonearena just hating on the Samsung Nexus 10.

18. Justsadd

Posts: 21; Member since: Nov 22, 2011

samsung nexus 10.i will follow u...finally the very cheaper AAAAA brand down down down

19. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

"There isn't that much excitement surrounding Samsung's latest tablets" Screw you and your propaganda iPhonearena. I would say there is plenty excitement over the SAMSUNG Nexus 10. They refuse to accept the fact that its a viable competitor to the iPad. They downgrade Samsung in this article and in another they push that the benchmark for graphics is so far behind the iPad.

21. networkdood

Posts: 6330; Member since: Mar 31, 2010

I wonder who pays phonearena to post articles - I mean, they do get paid by advertisers, right? No different than CNN getting paid by countries to report on the news (their filtered view of it).

23. gallitoking

Posts: 4721; Member since: May 17, 2011

lol Samsung has spend the last 2 years saturating the tablet market with tablets in al sizes and now the have a distant 18% and now Apple is falling.. lol.. Ipad dominance will shirk not because is falling but because there are more tablets out.. it would be a while before Android will have tablets dominance. hope my grandkids will see it..

24. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Wait, you're reproducing...I perish the thought! Lol. Grandkids, how old are you? Considering that Android already have smartphone dominance, you must be about to die or have kids and grand kids at the same time. Did you even think that one through, wait, forgot you weren't told to do that...today. All it takes is just media coverage, Apple made sure Android and Samsung got plenty of that with those lawsuits showing up on TV and then make it worse they do stupid things like try to make a mockery of judges and court systems, yay! No faster way to become number 1 in the world, but which number 1 are they going to end up being...I vote for most arrogant, egotistical, misleading, self serving company in the world. :)

25. gallitoking

Posts: 4721; Member since: May 17, 2011

amazing you deicated one ful paragraph to try to guess my age.. wow. you have lots of time .. on the second paragraph if it was so simply why haven't Android done it already

26. jroc74

Posts: 6023; Member since: Dec 30, 2010

edit...

28. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Give it another three to four years. Not sure you will have grandkids by then.

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