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Xiaomi CEO says that his company is ready to challenge the Apple iPad

Posted: , by Alan F.

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Xiaomi CEO says that his company is ready to challenge the Apple iPad
Xiaomi, the manufacturer that keeps churning out low priced, high value phones, is moving into the tablet market. Starting at the beginning of this month, Xiaomi offered tablets in China, with the eventual goal of taking on the Apple iPad. CEO Lei Jun said that producing Android tablets is not a difficult task, but the problem lies with the lack of apps and games for the platform.

With none of the current Android tablet producers able to devise an ecosystem for Android tablets, Lei said that gives Xiaomi the opportunity to do so. Apple had dominated the tablet market for years, which was expected since it was the iPad that created the category in the first place. But Android tablets are now outselling the iPads in terms of revenue. The recently released Samsung Galaxy Tab S 8.4 and Samsung Galaxy Tab S 10.5 are a pair of well-spec'd slates that many are considering "iPad killers".

Xiaomi has made a name for itself  by using low priced MediaTek chips to produce cheap, popular smartphones. By using its "Hunger Marketing" sales technique, Xiaomi builds up the hype on a particular handset, and then puts a small amount up for sale, thus assuring a quick sellout and more publicity for its next sale. For example, late last month Xiaomi sold 10,000 units of its popular Xiaomi Redmi Note phablet in just one second. It is unknown whether the company will use this marketing tactic to sell tablets.

source: DigiTimes

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posted on 03 Jul 2014, 12:27 4

1. gaara6775 (Posts: 278; Member since: 20 May 2014)


Till the time they are not available worldwide they won't knock out iPad. But yes, Mipad has the potential to do so.

posted on 03 Jul 2014, 12:29 3

2. funnyguy (Posts: 234; Member since: 10 Jan 2013)


Sure and I am the president of the US

posted on 03 Jul 2014, 12:42 8

3. Jinto (Posts: 389; Member since: 15 Jan 2014)


Nice to see you on this site, Mr. Obama

posted on 03 Jul 2014, 13:07 1

6. aditya.g0110 (Posts: 39; Member since: 15 Aug 2013)


Hello president,this is @evleaks. Hope to be in news soon Mr.President ;-)

posted on 03 Jul 2014, 13:00 2

4. MrOCD (unregistered)


Mipad Wind is coming. Beware, iPad Air...

posted on 03 Jul 2014, 13:03 2

5. StraightEdgeNexus (Posts: 3197; Member since: 14 Feb 2014)


Yes Sure, dreaming is not a crime. ;)

posted on 03 Jul 2014, 13:09

7. hashimta123 (Posts: 10; Member since: 06 Feb 2014)


Its going to be the price of MIpad the major factor in the competition

posted on 04 Jul 2014, 05:40

8. xfire99 (Posts: 480; Member since: 14 Mar 2012)


They can compete in China, but never other countries and "China" brand will never be washed off.

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