With none of the current Android tablet producers able to devise an ecosystem for Android tablets, Lei said that gives Xiaomi the opportunity to do so. Apple had dominated the tablet market for years, which was expected since it was the iPad that created the category in the first place. But Android tablets are now outselling the iPads in terms of revenue. The recently released Samsung Galaxy Tab S 8.4 and Samsung Galaxy Tab S 10.5 are a pair of well-spec'd slates that many are considering "iPad killers".
Xiaomi has made a name for itself by using low priced MediaTek chips to produce cheap, popular smartphones. By using its "Hunger Marketing" sales technique, Xiaomi builds up the hype on a particular handset, and then puts a small amount up for sale, thus assuring a quick sellout and more publicity for its next sale. For example, late last month Xiaomi sold 10,000 units of its popular Xiaomi Redmi Note phablet in just one second. It is unknown whether the company will use this marketing tactic to sell tablets.