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The iPad mini line was Apple's top tablet seller in the fourth quarter of 2015

Posted: , by Alan F.

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The iPad mini line was Apple's top tablet seller in the fourth quarter of 2015
Thanks to the popularity of large-screened phablets, tablet sales have been dropping. Even the product that created the category has not been immune. Want to take a shot at guessing which of Apple's tablets was its best selling slate in the U.S. during the fourth quarter? According to a survey that was completed by Consumer Intelligence Research Partners (CIRP), the Apple iPad Air 2 was the individual iPad that sold the most during the quarter. But the two iPad Air models together combined for 40% of sales, short of the 47% captured by the Apple iPad mini series from October through December. That was up 47% from the 32% of sales that the 7.9-inch slab scored in 2014's last quarter.

As it turns out, the Apple iPad mini 2, originally released in 2013, was the best selling of the iPad mini line with the Apple iPad mini 4 (the latest model) in second place. The brand new 12.9-inch Apple iPad Pro accounted for 12% of iPad sales over the three month period. Considering how pricey this tablet is (the device starts at $799) Apple should be pleased to see this particular unit account for such a large slice of iPad sales.

The survey was given to 500 shoppers who purchased Apple products from October through December.

The iPad mini was Apple's best selling tablet line during the fourth quarter of 2015

The iPad mini was Apple's best selling tablet line during the fourth quarter of 2015


source: CIRP via AppleInsider

44 Comments
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posted on 21 Jan 2016, 14:25 5

1. Tziggy14 (Posts: 442; Member since: 02 Sep 2014)


The iPad mini 2 works just as well as the mini 4 and has the latest version of iOS. All with a much cheaper price. That's why.

posted on 21 Jan 2016, 14:35 4

2. Baracus (Posts: 223; Member since: 15 Sep 2012)


Wouldn't waste my money on something as limited as an iPad or even an Android tablet when you can get full Windows 10/Android dual boot tablets.

posted on 21 Jan 2016, 14:59 3

8. Commentator (Posts: 3669; Member since: 16 Aug 2011)


Get back to me when MS releases an 8" Surface.

Love Windows tablets but they still can't beat the portability of the Mini.

posted on 21 Jan 2016, 15:48 4

20. Baracus (Posts: 223; Member since: 15 Sep 2012)


I have a Teclast X89HD with 7.9" 2048x1536 screen, Z3736f, 2gb ram, 32gb memory and is exactly the same size as the iPad mini.
It's not exactly the most powerful for gaming but can handle Half Life 2 reasonably well.
And there's much better Windows tablets out there now running the Clover Trail SOC.

posted on 21 Jan 2016, 16:12 1

25. Commentator (Posts: 3669; Member since: 16 Aug 2011)


To each his own of course, but for what it does I'd rather take an iPad mini and not deal with 3rd party OEM issues (drivers, support, etc.) than have an 8" tablet that can run a few PC games. If MS were to make a mini tablet you get the best of both worlds.

Then again, I don't use tablets regardless, so I'm probably not the best person to weigh in. Still, if I were to choose I'd use a tablet for reading and surfing, and a gaming PC for gaming.

posted on 22 Jan 2016, 02:10

44. joey_sfb (Posts: 5409; Member since: 29 Mar 2012)


Really to each his own. I still prefer an ARM tablet over a x64 Intel tablet.

ARM is thinner, lighter and i only use it to read Flipboard, read ebook and watch youtube.

Even my Dell 7140 is an overkill, its heavier and hot not as comfortable to hold. The IPS screen while good is no where near the quality of a Samsung OLED screen. Night reading with a Tab S is much more comfortable.

Commentator is right to each their own. I am sure Windows Tab user would gladly put up with the discomfort.

For me, i like to use the right tool for the right task.

posted on 22 Jan 2016, 03:55

45. hemedans (Posts: 476; Member since: 01 Jun 2013)


even windows tablets are thinner and lighter, and some OEM releases same Tablet to both platform, like Xiaomi mi pad 2 with atom x5 z8500

posted on 22 Jan 2016, 07:19

47. joey_sfb (Posts: 5409; Member since: 29 Mar 2012)


I am not against Windows tablet I also own them and I do own a Samsung Tab S 8.4. I prefer it over Win Tab for media consumption.

Hold a Windows Tab in one hand and a Tab S in another and you will understand what I talking about.

I can't do my programming assignment with my Tab S so I will use my gaming notebook or my Dell 7140 tablet which I also like very much.

Every one has their own preference just like some like Kindle as a eBook reader. My lowest tolerance for a ebook reader is an OLED screen with reader mode to limit the blue light.

posted on 22 Jan 2016, 04:14

46. Baracus (Posts: 223; Member since: 15 Sep 2012)


Samsung is rumoured to be releasing a Windows tablet based on their existing Android tablets but basically swapping out the ARM soc for an X86-64 chipset which is exactly what many already do with tablets.

posted on 21 Jan 2016, 18:10 3

30. MuddyCow (Posts: 67; Member since: 09 Oct 2014)


You mean Cherry Trail because Clover Trail are old Atoms.

posted on 22 Jan 2016, 07:40

48. Hexa-core (banned) (Posts: 2131; Member since: 11 Aug 2015)


Would have said that too.

posted on 22 Jan 2016, 15:21

51. geodude074 (Posts: 99; Member since: 05 Mar 2013)


Clover Trail was years ago, obviously you must be trolling.

Windows 8/10 sucks as a mobile OS, have fun putting your tablet to sleep then discovering the battery is dead the next time you use it.

posted on 23 Jan 2016, 09:03

53. Baracus (Posts: 223; Member since: 15 Sep 2012)


I got mixed up saying a Clover instead of Cherry so stop being such a dimwit and realise people make mistakes.

posted on 21 Jan 2016, 16:35 1

26. etron (Posts: 15; Member since: 12 Sep 2014)


Dont care for window tablets unless i want a tablet with a ton of viruses i prefer a android for the fact that it can do about 80 of what a window tab can do minus a ton of viruses

posted on 21 Jan 2016, 18:25 1

32. ibend (Posts: 3779; Member since: 30 Sep 2014)


ton of virus? all you need to save from virus is an updated antivirus, and a brain
and autorun virus from removable media or internet is so old news

posted on 21 Jan 2016, 23:54

42. vincelongman (Posts: 4150; Member since: 10 Feb 2013)


No antivirus here (other than windows defender)
Still never gotten a virus or malware
I just scan torrented stuff with malwarebytes
Easy as that if you know what you're doing

posted on 21 Jan 2016, 20:03

39. nodes (Posts: 681; Member since: 06 Mar 2014)


thanks but NO,
it's horrible, as if the UI, interactions aren't optimized for touchscreen, as well as the third party apps.
it feels like just swapping mouse with touchscreen.

posted on 21 Jan 2016, 14:40 6

3. janis (Posts: 281; Member since: 10 Mar 2014)


8' tablet with phone os for that price, people must be really stupid and rich

posted on 21 Jan 2016, 14:51

4. senseiJ (Posts: 138; Member since: 02 May 2015)


I don't really have games in my phone so instead, I download games with my iPad. It is expensive but it's a very well made device that is perfect for games. So buying guide one is not entirely a stupid decision.

posted on 21 Jan 2016, 14:58 6

6. janis (Posts: 281; Member since: 10 Mar 2014)


games on phone? well i dont want to be rude, i am pushing battlefield 4 on 1440p with 70/80fps and i think its time to upgrade to 4k g sync.
tell me what games you play, but dont tell me that fruit ninja or other apple fanboy titles..

posted on 21 Jan 2016, 19:26 2

36. NoToFanboys (Posts: 1199; Member since: 03 Oct 2015)


By your logic only hardcore AAA titles only have the right to be called real games.
A game is a game.
If you want to kill a few minutes while waiting in public, you don't pull out your gaming laptop and play Battlefield 4.

posted on 22 Jan 2016, 15:26

52. geodude074 (Posts: 99; Member since: 05 Mar 2013)


"I only play REAL games, not those stupid iPhone games. So excuse me nurse, while I whip out my laptop and play Fallout 4 using gsync with my gaming mouse and keyboard hooked up."

posted on 21 Jan 2016, 14:53 1

5. EC112987 (Posts: 581; Member since: 10 Nov 2014)


I must be rich lol

posted on 21 Jan 2016, 14:58

7. janis (Posts: 281; Member since: 10 Mar 2014)


i think your parents rich you just stupid,

posted on 21 Jan 2016, 15:09 12

9. EC112987 (Posts: 581; Member since: 10 Nov 2014)


Lmaooo my parents I wish. Dude it was a joke but it shouldn't concern you how people spend their money. Now I'm not stupid and buy things I'm going to actually use. I'm an adult that works for my own stuff. You're the stupid one worrying about other people. Mmg

posted on 21 Jan 2016, 15:14

10. darkkjedii (Posts: 20028; Member since: 05 Feb 2011)


Post of the day my dude. +100

posted on 21 Jan 2016, 15:17 1

12. EC112987 (Posts: 581; Member since: 10 Nov 2014)


Why thank you sir. I've kept quiet but I'm always reading lol

posted on 21 Jan 2016, 19:27

37. NoToFanboys (Posts: 1199; Member since: 03 Oct 2015)


he just got rekt lol

posted on 21 Jan 2016, 15:15

11. xondk (Posts: 1236; Member since: 25 Mar 2014)


I wonder if this is to blame for Apple thinking that their devices need to be even smaller, thinner and whatnot? even though they are more then thin enough...add more battery and whatnot.

posted on 21 Jan 2016, 15:22 1

13. hado86 (Posts: 81; Member since: 15 Oct 2014)


Good! I hope this means they'll speck for speck give it the same treatment as the iPad Air 3! I love my mini 4 and it goes with me everywhere and is a great companion to my nexus 6p.

posted on 21 Jan 2016, 15:26 1

14. EC112987 (Posts: 581; Member since: 10 Nov 2014)


I upgraded from the Mini 2 and I love mine take it everywhere too

posted on 21 Jan 2016, 16:41

27. dancheung77 (Posts: 192; Member since: 28 Jan 2015)


Walmart selling the 16gb for 200 the past holiday season definitely helped the sales. I love my mini 2, take it everywhere I go

posted on 21 Jan 2016, 16:47 1

28. TechieXP1969 (Posts: 8839; Member since: 25 Sep 2013)


I think the Mini has all but laid the iPod Touch to rest. The Mini is a better buy because you get a bigger screen starting at 299 vs paying for an iPod Touch.

I wonder how well the iPad Pro did?

VZW constantly sends me emails trying to get me to buy one, because I had the Galaxy Note Pro 12.2. They even matched Best Buy deal to take $200 off if I signed a 2-year agreement.

I politely deleted the emails.

posted on 21 Jan 2016, 18:33

35. ibend (Posts: 3779; Member since: 30 Sep 2014)


from graphic above, iPad pro take around 12% from Apple tablet selling of oct-dec15, but its not like they can force respondent to be honest, lol

and since Apple still holding iPad Pro "shipping" number, maybe it didnt really sell well :-/

posted on 21 Jan 2016, 19:44

38. TechieXP1969 (Posts: 8839; Member since: 25 Sep 2013)


Well they did say they didnt expect to be a huge seller. Samsung didnt sell many Note 12" either. You can get a brand new one for around $550.

I sold mine for $575 because I had a nice case, and I had a glass screen protector.

The problem is for me the Note Pro was to much like carrying my smartphone. The only benefit was spliting the screen 4 ways, but I rarely used it.

But the iPad Pro costs more and yet does to little for its price. But when VZW offered it for $599 I can say I was tempted to just try it for 10 days with intentions to send it back. But I think I'd end up keeping it even though I may not like it liek I did with the Note Pro. After I got it I had planned to send it back and I just forgot.

In order for the iPad Pro to have any reasonable success with the Surface, its gonna have to run OSX. Apple bashed Microsoft saying that the Surface has trouble choosing to be a tablet or a laptop and it isnt good at either. Yet they make an iPad with similar resolution, a keyboard and it has a pen. So what is it trying to be? After all its a tablet.

It sounds like he is just saying. You don't have to market it as either. Just let the buyer choose.

If they make an iPad Pro with x86 hardware, which you know if Surface sales keep going up; they are going too, as soon as they figure out how to pull it off.

Then everyone is going to equally agree it was a good idea and how Apple was stupid for not doing it right off the bat.

I mean consider. A Apple OSX MacPad running OSX and doing booting with Bootcamp and Windows 10, with a Core M version starting at $999, would sell like hotcakes.

Why is Apple messing around when they can just go for the juggler? lol

posted on 21 Jan 2016, 17:40

29. javy108 (Posts: 1004; Member since: 27 Jul 2014)


I dont like iPads, but the mini 2 is pretty cool.... Maybe the mini 6 could defeat it.

posted on 21 Jan 2016, 18:19 1

31. Coconut00 (Posts: 470; Member since: 13 Jan 2015)


Not surprising at all. They are cheaper and easier to carry around.

posted on 21 Jan 2016, 18:27 1

33. ibend (Posts: 3779; Member since: 30 Sep 2014)


just like 16GB version of iPhone.. it sell well because its CHEAP

posted on 21 Jan 2016, 20:11 1

41. nodes (Posts: 681; Member since: 06 Mar 2014)


yeah just like Android, that's why it sells well.

posted on 21 Jan 2016, 18:29 2

34. oozz009 (Posts: 517; Member since: 22 Jun 2015)


I still can't believe Apple keeps on selling 16gb iPads and iPhones, that's just crazy! Replace them with 32 already!

posted on 21 Jan 2016, 20:10

40. nodes (Posts: 681; Member since: 06 Mar 2014)


my Mini 2 runs better than it used to be out of the box, even battery life is way better.
it's just amazing for a 2+ years old device, every aspects of the device have been improved not degrade over time.

posted on 22 Jan 2016, 01:09

43. obedchuni (Posts: 159; Member since: 16 Jun 2014)


Hey techieXP son of Samsung and google, do u still have iPhone 4s with 1GB ram

posted on 22 Jan 2016, 07:54

49. Hexa-core (banned) (Posts: 2131; Member since: 11 Aug 2015)


What's your business in him still having an iPhone 4S or not?

You seem to want to start some arguements with him.

posted on 22 Jan 2016, 10:37

50. ChaoticRage (Posts: 20; Member since: 15 Jan 2016)


Almost bought a mini but went with Air 2. Love it. Don't care for the surface because it's to pc's like. I have a laptop and desk top already. For most my needs the Air 2 handles just fine. Wished I gotten a Tab S 8.4 for my Media consumption. Maybe eBay have some deals.

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