Samsung puts out two more anti-iPhone ads
The first one plays up the supposed jealously angle, showing off the intrepid line-waiters for a new iPhone 5 getting bit by the envy bug when they see two Galaxy S3 users sharing via Android Beam S-Beam. The 30 second spot feels very much in line with the original series of videos Samsung put out last year, as they attempt to convince potential purchasers that their phones are more feature-rich than the iPhone.
The second video takes a new tact, one that was hinted at in the 90 second video released last week, playing up and extending the scene where a happy GS3 owner saves a spot in line for his parents. Rather than doing a direct comparison of features it not-so-subtly plays up the image of iPhone owners as out of touch and not tech-oriented. The iPhone is nothing if not “cool” in the U.S., so using humor to try and turn Apple’s strength into something of a weakness is a clever strategy, although we doubt it will really serve to convince anyone who is an Apple fan.
But then it’s not clear that Samsung has been targeting Apple with these videos – they seem instead to be trying to corner the market on people who want a phone other than the iPhone, and frankly they’ve been doing a pretty good job of that over the last 18 months.
69. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)
Its like watching those cool "I am a Mac and I am a PC" ads back in the day when Apple used to be somewhat of a sincere company cuz they were short on cash and humble.
Now Rotten Apple just got SERVED!!!
Samsung absolutely does a great job at owning Apple :)
2. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)
at least these Samsung ads are logical.
3. ElektronicGeek91 (Posts: 105; Member since: 26 Sep 2012)
Those commercials are too funny. When Apple sued Sammy they just basically dug their own grave. Aha
29. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)
Yeah to the tune of 5 million iphone 5's sold within the first week. I'm sure Apple loves that grave. You fanboy's kill me! Apple doesn't give a rats ass about these ads, only close minded people like yourself do. Samsung has never had a 1 month wait to have your device shipped. Samsung envies Apple and even android loyalists can't argue that. Like I tell everyone, you can call Apple fans sheep or a cult all you want but your no different when you defend a company who is worth billions of dollars. Personally the gs3 is a great device and the note 2 looks awesome but these commercials will not change one of Apple's fans mind about owning the iphone 5!
34. linneti15 (Posts: 49; Member since: 26 Sep 2012)
Umm sorry to burst your bubble isheep, but the gs3 sold 9 million in its first sales week which i should point out was without the huge US market. It became the fastest selling gadget in history.... and they don't have a wait of a month because they can produce enough to keep up with their demand obviously. Also I'm sure Samsung would like the incredibly high profit margins that Apple has but wouldn't want to rip off consumers just look at the stats, samsung brings in 2.5 times more revenue but ends up with 7 billion less profits. Samsung pays their workers that build their products 4 times more which is probably why they aren't committing suicide.
37. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)
Lies! It took 55 days to reach 10 million shipped. Nice try. Did you even read what I wrote or just so loyal to Samsung that the word Apple pisses you off?
58. tedkord (Posts: 3919; Member since: 17 Jun 2009)
9 million preorders, and it read backed up several weeks. I know, I had to wait.
38. 305Bucko (Posts: 506; Member since: 07 Aug 2011)
2 more days left for full week... stay tuned
40. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)
BTW, to show you how much I could care less about a name or company. Anyone interested in the sgs3 from at&t, you can basically get it for free right now. A refurb is $99 and their offering $100 for new activations or add a line. So you pay nothing. It is refurbished but who cares. Great deal and i'm definitely looking into that!
42. Sniggly (Posts: 6490; Member since: 05 Dec 2009)
It's refurbished. I definitely do care. If the phone works then it's a good deal, but I don't count on that.
At Best Buy you can get a GS3 for 150 bucks on contract. No bulls**t, no small print. You can get an Xperia Ion for free. The Atrix HD is fifty bucks.
44. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)
But free is a whole different story and you still get the warranty. That's a great deal!
51. Sniggly (Posts: 6490; Member since: 05 Dec 2009)
Whereby you get more refurbished phones with their own issues.
Again, if the phone works, fine. It's an excellent deal. However, I have generally learned not to trust refurbished phones and will only get one if I have no other feasible option.
71. -box- (Posts: 3566; Member since: 04 Jan 2012)
@Tre-Nitty: refurb warranties are 90 days or 1-year from the original activation (original owner, not buyer of refurb) whichever is longer
47. whysoserious (Posts: 313; Member since: 20 Jul 2012)
"Samsung envies Apple"
What does Samsung have to be envy of Apple about? NFC? The 4" display? The LTE? The new map app? The "perfect" aluminum build quality that has dents and scurfs right before you even get it out of the box? Pffft! Please.
59. vddeguzman (Posts: 41; Member since: 12 Jul 2012)
The target of these ads are NOT the loyal iphone fans. Those who were thinking twice to shell out a sizeable amount of money could be swayed to not buy the new iphone because they learned from these ads there's a better device out there. Obviously, you are not the target, because the first thing you said is how much Apple sold in the first week, while insulting Android followers.
Good that Apple has a huge loyal following, but admit it, it's not getting any bigger since Steve Jobs died. With the series of disappointments and bad press due to Siri and Apple maps, I know many who were really disappointed, especially non-American fellows.
US is not the only market that matters, remember that. And Samsung is known to be more successful in markets outside the US.
5. whysoserious (Posts: 313; Member since: 20 Jul 2012)
Just in case you're reading this comment first before reading the article, here's a friendly reminder; WATCH THE VIDEOS FIRST before reading the article if you don't want your viewing pleasure get spoiled. Anyway, I always love these kind of videos from Samsung!
6. ilia1986 (unregistered)
As a proud new owner of a SGS3 I tried using an iPhone today. It seems so small now! I have no idea how can anyone think that a 3.5" or even a 4" screen is somehow better than a 4.8" one. :)
26. ilia1986 (unregistered)
In which case - it would be pretty stupid to wear an iPhone in those - as it might fall off.
Cmon - don't search for excuses. As long as you can operate it with the average hand - bigger is always better. :)
48. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)
personally I am unhappy that apple increased the size of the iphone 5… i really liked having it be a small phone…
the screen size is nice, but u get used to a certain screen size and its fine… When i used a one x, it was great in the beginning, but since the apps were just upscaled, i feel it didnt really take advantage of the extra space very well… if all the apps were made to be different for larger screens, i think the screen difference would be more noticeable over time
my point is that apple should not have made the phone larger, as that was one of the iphones strengths in my opinion…-- i would have rather kept the same thickness as now and added one of those 4 inch screens that fits in the same dimensions
52. rasinhussy (Posts: 87; Member since: 28 Dec 2008)
What excuses? Because you like a bigger screen doesn't mean 90% of the population likes a big ass phone in their pocket. Bigger doesn't always mean better!
54. Sniggly (Posts: 6490; Member since: 05 Dec 2009)
Except in cases of typing, reading, watching videos, dialing, looking at pictures, playing games...
And no, 90 percent of the population is inaccurate. 68 seems to be closer to the mark. ;)
65. Berzerk000 (Posts: 3656; Member since: 26 Jun 2011)
A lot of people like bigger screens. Proof, the huge success of phones with 4.3+" displays. Even the Galaxy Note sold very well, and the Note 2 is expected to be even more popular.
I'm guessing about... 10% of people actually buy the iPhone for the smaller screen. The other 90% are split up between love of iOS and blind purchase because of popularity.
My friend with really little hands (and I mean little) is comfortable with her Razr with a 4.3" display and huge bezel, with an Otterbox Commuter on it as well. People just love bigger displays.
7. lzsbleach (Posts: 155; Member since: 20 May 2012)
Lol have u ever had deja, deja, deja, deja, deja vu. It took me on my second watch to get what hes saying, he says it 5 times referring to the 5th Iphone because there's not that much difference between them.
10. ilia1986 (unregistered)
iPhone 3G: 3G, AGPS. Wohoo
iPhone 3GS: +182Mhz processor, +128MB of Ram + 1MP to Camera, Compass
iPhone 4: Retina display, +200Mhz processor, + 256MB Ram, + 2MP to camera, + front camera + flash (the most value-for-money iPhone - the one I had)
iPhone4S: + 1 processor core, + 3MP to camera
iPhone 5: + 200Mhz to both cores, + 512MB Ram, + 1MP to front camera + 0.5" to display
SGS2: + 1 processor core, + 200Mhz to both cores + 512MB Ram + 1.7MP to front camera, + flash + 3MP to rear camera + improved display technology + 0.3" to display
SGS3: + 2 processor cores, + 200Mhz to all 4 cores, +1GB Ram (to US version), + 0.5" to display + HD resolution + LED light + NFC
And let's not even talk about software capabilities, shall we..
13. Hemlocke (unregistered)
Funny how Apple didn't add any cores, and Samsung did, and Apple's phone became faster than Samsung's.
14. ilia1986 (unregistered)
Well, yeah because iOS - you know - can't really multi-task? And because - iOS - you know - looks almost the same as it did in 2007?
Have an intel Corei7 ivy bridge PC run Windows 8.
Then have an intel Pentium 2 run Dos
Which one's gonna be faster? That's right - the Pentium 2.
32. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)
lol im sorry on the iphone you cant watch porn while your texting someone
18. Jobes (Posts: 364; Member since: 27 Oct 2011)
Or take a brand new comp with intel i7-3930k cpu with 16gb ddr3 ram and an AMD radeon hd7970 video card running oldschool Tetris.. suprise ITS GOING TO RUN EFFING AMAZING. Then get
20. Jobes (Posts: 364; Member since: 27 Oct 2011)
The same computer and run bf3 on it.. iOS =/< Tetris
19. CreeDiddy (Posts: 203; Member since: 04 Nov 2011)
Are you sure about that. Last thing I know is that the app store has games that require a fast processor to render these large 100-500mb games. Has nothing to do with multi-tasking. Multi-tasking has alot to do with RAM and software than it does the processor.
Just to let you know the A6 can run laps with Jellybean and still have plenty of power to run many tasks smoothly. So what's your point.
24. ilia1986 (unregistered)
iOS as itself is very graphically old fashioned. Sure, those 500MB games require a fast GPU - and that's what Apple has - but when it comes to CPU raw power - nothing beats the Exynos\S4 Pro
23. rasinhussy (Posts: 87; Member since: 28 Dec 2008)
But Samsung has more cores... MORE!!
Specs are nice for bragging, but the experience is everything. iOS has had the same reliable experience, which some may not like, if you don't get an Android phone.
25. ilia1986 (unregistered)
Dos was also pretty reliable at the time..
46. 305Bucko (Posts: 506; Member since: 07 Aug 2011)
LOL xD comparing to DOS. You may be able to fool ppl that dont know much about OSes but since I know a thing or 2 about that, let me tell you how irrelevant your comparison is.
Linux is one of the OS that consumes the least amount of resources and will even run just fine on an oldschool 486 with 128mb of RAM. The opensource linux community prides themselves of not needing a powerhouse to run this OS (hence the reason Google is all linux including the Android kernel.
Windows 7 needs a powerhouse computer because its prone to so many attacks worldwide that the encryption is ridicoulously complex, hence the boot time to make sure everything is secure prior to using. The constant updates and hotfixes bog it down more and more.
iOS is fast not because of its lack of features, but because its closed wall of garden.
Please do yourself a favor and actually borrow/use an apple product and get fully acquainted with it before comparing it to DOS. I'll gladly respect a fair comparison when backed by personal experience instead of blind bashing.
49. ilia1986 (unregistered)
I used to own an iPhone 4 for 2 years until a few days ago.
Windows 7 is much slower than Linux mostly because it needs to support many different hardware combinations.
iOS is slightly faster than Android because it's less graphically intensive and has no real multi-tasking.
My comparison stands.
53. 305Bucko (Posts: 506; Member since: 07 Aug 2011)
Yep, windows IS in fact slower due to the much needed support of multiple hardware combinations :) hence the reason Android needs more powerful hardware and iOS runs efficiently smooth with no need for tons of ram and quad cores. (you proved my point)
iOS is less graphic intensive??? iOS easily produces more fps than Android thus the reason Project Butter was initiated.
Your comparison fails. Please dont make Android look bad. It really is a great opensource OS, dont destroy it with poor comparisons
28. tedkord (Posts: 3919; Member since: 17 Jun 2009)
The S4 Pro, with unfinished software, is already benching faster than the iPhone 5. Enjoy that shows crown for a month or so. Then the Optimus G comes.
57. willard12 (Posts: 549; Member since: 04 Jul 2012)
That comparison was done with the US LTE version which has the same number of cores.....not MORE. Ignorance is bliss. The benchmarks are subjective. If iPhone is faster, then thank Samsung for your processor.
8. tedkord (Posts: 3919; Member since: 17 Jun 2009)
These aren't really new. They're just extended versions from the original a week or two ago.
9. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)
"when do you think we gonn be able to do that thing?"
11. KickRocks (Posts: 95; Member since: 22 Mar 2011)
HAHAHAHAHAHAHA............Just showing how mindless apple users really are. They will buy anything!!!
27. RapidCat (Posts: 351; Member since: 12 Jun 2012)
iThink this ads works, so they make more ads like this
31. twens (Posts: 446; Member since: 25 Feb 2012)
And who says your iPhone 5 is smoother and faster than s3? Maybe in your Idreams. Have you even held an s3 in your hands before? When you do make sure its one tanning jelly bean.
33. InspectorGadget80 (Posts: 5639; Member since: 26 Mar 2011)
Just gotta love SAMSUNG MARKETING TEAM who ever created is a genuis and funny guy lol
36. flipjzn (Posts: 78; Member since: 22 Jun 2012)
Samsung ad comes across as pathetic. I mean if Apple can come up with a convincing ad, hence the sales why can't Samsung do that?
Apple is a brick compared to Samsung but they market the iPhones exquisitely.
No, I'm not a fanboy of any brand. I buy what's worth my money.
39. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)
Hey Apple, wanna sue apple for this even though it doesn't say apple, iPhone (5), or anything else in the world that relates to u?
41. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
i really dont know why but s. korean people still likes apple! most of their idols/artists has an iphone!
even Girls' Generation... they actually endores samsung and LG but still uses iPhone!
43. GMS85 (Posts: 154; Member since: 26 Sep 2012)
damn I hate both of them and fo'real samsung should stop this nonsense GROW THE f**k UP!
55. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
super true!!! they are like kids or teenagers fighting like this!! so unproffesional!
56. Kostas_13 (Posts: 43; Member since: 07 Sep 2012)
Just a simple word...
Especially the NFC one. Jee, Nokia had NFC since C7 (almost 3 years now).
OK, the GSIII is super and all (I agree), but Samsung really needs a new manager in promotion department.
They react like they are desperate, although they are not!