x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Report: the average iPhone owner in the US spends about $35 per year in the App Store

Report: the average iPhone owner in the US spends about $35 per year in the App Store

Posted: , by Mihai A.

Tags:

Report: the average iPhone owner in the US spends about $35 per year in the App Store
According to a new report from app marketing firm Sensor Tower, the average iPhone owner in the US spends about $35 per year on apps and in-app purchases. 

If this report is to be believed, when iPhone users in the US purchase apps from Apple App Store, they do so primarily on games. The authors of the report estimate that more than 70 percent of the total revenue is generated by the gaming section. Relative to the $35 per year average, that's $25. 

Maintaining the $35 scale, music is the second most profitable category, with $3.40. $1.8 are spent on social networking apps, $1 goes to the entertainment category, and 40 cents go to 'lifestyle' apps. 18 other categories share the remaining $6.80. 

Report: the average iPhone owner in the US spends about $35 per year in the App Store


The authors of the report also estimate that games also ranked first in terms of apps installed per device. The average active iPhone in the US is estimated to store 10.5 games, 3.4 photo-video apps, 3.3 social networking apps, 2.7 entertainment apps, and 2.3 lifestyle apps. 

Report: the average iPhone owner in the US spends about $35 per year in the App Store


Although the report does offer a top-level perspective over the app buying habits of the average iPhone owner, we do have to note that these figures should only be regarded as averages based on estimates. 

Apple does not go into too much detail when reporting App Store figures, meaning that there's little official data to work with. Furthermore, some reports show that a small percentage of the iOS user base is responsible for a great part of the total App Store revenue, which means that average spending may not be too representative of the average iOS user in the US.

7 Comments
  • Options
    Close




posted on 29 Mar 2016, 19:04 1

1. zeeBomb (Posts: 1863; Member since: 14 Aug 2014)


Psh. I get all my APks from the cracked section.

posted on 29 Mar 2016, 19:06 3

4. ibend (Posts: 3865; Member since: 30 Sep 2014)


complete with 9999999 virtual currency mod, unlocked all power-up and hidden content

posted on 29 Mar 2016, 23:33 1

12. monoke (Posts: 286; Member since: 14 Mar 2015)


Next report: the average Android owner spends about $35/yr less than iphone users.

posted on 29 Mar 2016, 19:04 1

3. ibend (Posts: 3865; Member since: 30 Sep 2014)


thanks to all childern who love in-app purchase, lol..

$3.4/year for music subscription?

posted on 29 Mar 2016, 19:44

8. darkkjedii (Posts: 20101; Member since: 05 Feb 2011)


I'm about to spend $30 on Straight Outta Compton, and The Force Awakens. That's iTunes though.

posted on 29 Mar 2016, 20:03

9. xondk (Posts: 1250; Member since: 25 Mar 2014)


I must admit I thought it would be higher, especially per year, course depends on just how many users are counted in this.

posted on 29 Mar 2016, 21:33

11. GoTstan (Posts: 83; Member since: 25 Jul 2015)


This is the one area I can't knock apple. They have the iTunes store sales on smash. Every other area? Fully knockable

Want to comment? Please login or register.

Latest stories