Nokia introduces its Xpress Now app for personalized browser recommendations

Nokia has introduced its NokiaXpress Now app for its Asha line.  Available as an app in India where it currently is in beta, the web app relies on the wisdom of 80 million monthly users of the Nokia Xpress Browser together with a user's personal browsing preferences, to make real-time personalized recommendations of what is hot on the internet. According to Andy Kelm, VP of Nokia Xpress Services, the recommendations will take you to hot stories and web sites that you have never heard of before.

The app offers three different sections. What’s Hot shows you the stories and sites being viewed by millions of browsers in your area. You May Also Like shows you web sites based on your personal preferences. And Most Liked is a collection of web sites that have been 'Liked' by Xpress Browser users. A button at the top of the page allows you to quickly change between the three sections. Nokia used the team that worked on its Music recommendation service to work on the software.

Kelm makes it clear that this is more than just a list of sites. "There’s a bit of serendipity and discovery here, not just a ranked list of one to 10," says the executive. "Our intention is to help you to find interesting things, to inform you and to entertain you." In India, Nokia Xpress Now is one of the most popular apps in the country. Eventually, Nokia will expand availability of the app to more countries and more Nokia Asha models this year.


source: Nokia via Engadget