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Nokia Lumia 630 ad puts emphasis on apps, says close to nothing about the phone itself

Posted: , by Peter K.

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Nokia Lumia 630 ad puts emphasis on apps, says close to nothing about the phone itself
Nokia's latest ad about the Nokia Lumia 630, which is the first Windows Phone device in the world to come with WP 8.1 and on-screen navigation buttons, does not focus on the affordable mid-ranger itself, but on apps that are available for the platform. It's purpose is toprobably prove that the existing app gap between Windows Phone and Android/iOS is not that large.

The ad boasts that some of the more popular an essential social apps and games are already available on the Lumia 630 - Viber, Shazam, Instagram, Vine, and Asphalt 8: Airborne, to name a few. Yes, it is mainly targeted at the younger generation, and hopefully for Microsoft, which owns Nokia's Devices & Services unit, it will close its eyes to certain hardware limitations of the Lumia 630, such as the missing flash..

Without further ado, check out the ad below:



source: Nokia via Neowin

45 Comments
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posted on 30 May 2014, 09:51 5

1. tech2 (Posts: 1849; Member since: 26 Oct 2012)


lol....Who's idea was to put night photography in the video ? It doesn't even have a flash.

I'll get a Moto G instead.

posted on 30 May 2014, 11:39 3

5. sgodsell (Posts: 1004; Member since: 16 Mar 2013)


Don't forget that there is no front facing camera as well. And it still only has 512mb of ram. Run all those apps show in the ad, and then switch between them. Now users will truly see how fast the 630 is. Its not.

posted on 30 May 2014, 13:07 3

17. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


they did not promote to run those apps all at the same time.but can just run all those apps.
you cant even do that on a low end android, unless you can ignore all those lags and stutters

posted on 30 May 2014, 18:41

32. fzacek (Posts: 1352; Member since: 26 Jan 2014)


On an Android the same price as the 630, you can run the apps with no "lags and stutters"...

posted on 31 May 2014, 04:17 1

40. boosook (Posts: 928; Member since: 19 Nov 2012)


True, and at the beginning of the video look in the lower left corner, where it says "screen images are simulated and sequences are shortened"… because in real life he screen won't have the sharpness you see in the video and the phone won't be that fast, but Nokia has a long tradition of faking ads…

posted on 30 May 2014, 11:42 7

6. hemedans (Posts: 98; Member since: 01 Jun 2013)


its 100th time you said you will get moto g. have you already purchase it?

posted on 30 May 2014, 11:55 2

8. shadez10 (Posts: 396; Member since: 15 Jan 2012)


i bet he's hasnt

posted on 30 May 2014, 16:01

30. tech2 (Posts: 1849; Member since: 26 Oct 2012)


I can see grammar is not your strong suit. 'I will' means in the future a

Rockin' a rooted Moto G right now. Thanks for being so concerned about me :)

posted on 30 May 2014, 11:52 3

7. aayupanday (Posts: 507; Member since: 28 Jun 2012)


Moto G is the undisputed king of the Low range Segment.

posted on 30 May 2014, 12:11 2

11. Liveitup (Posts: 1047; Member since: 07 Jan 2014)


In your mind it is.

posted on 30 May 2014, 13:02 4

16. aayupanday (Posts: 507; Member since: 28 Jun 2012)


Well in India it is...
Also the most selling Motorola of all time.

posted on 30 May 2014, 21:23

36. arenanew (Posts: 140; Member since: 30 Dec 2013)


android is my ass , i am giving u a open challenge to all android user with my 3 year old lumia 610 in 3 department . navigation , music and browsing

posted on 31 May 2014, 03:43

38. NokiaFTW (Posts: 1854; Member since: 24 Oct 2012)


In India, the Lumia 630 dual sim is priced almost 4k lower than the dual sim Moto G. So yeah, the Moto G is NOT the undisputed king of the low end segment, at least not in India. Also, Nokia is a much better known brand than Motorola in India.

posted on 31 May 2014, 04:18

41. boosook (Posts: 928; Member since: 19 Nov 2012)


Only 4k lower? It should sell for half he price of the moto g.

posted on 31 May 2014, 07:42

43. NokiaFTW (Posts: 1854; Member since: 24 Oct 2012)


Why should it I ask? It has a slightly better camera, expandable storage, removable battery and will have longer software support. So again I ask, WHY should it be priced for half the price? Both the phones are equal. The L630 has a few things better than the Moto G and vice versa. Stop trolling.

posted on 30 May 2014, 14:50

22. Arte-8800 (limited) (Posts: 4039; Member since: 13 Mar 2014)


Unlike L520 had to be sold at half the price of MotoG for Nokia to be able to sell their rejected NwpL520.

posted on 30 May 2014, 15:08

25. exusaiha (Posts: 10; Member since: 18 Sep 2013)


maybe that's because it was cheaper in first place?

posted on 30 May 2014, 15:17

27. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


520 is cheaper and older to begin with.

posted on 30 May 2014, 15:18 1

28. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


no its not.

samsung and local brands are.

posted on 30 May 2014, 12:47 1

13. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


holy hell. they did not even promote night photography features here but the events that can happen during night time and sharing it with apps.

stop your trolling nonsense of misguiding innocent people

posted on 30 May 2014, 13:28 2

18. bon24x7 (Posts: 203; Member since: 30 Aug 2012)


No user replaceable battery and SD slot on Moto G. I'll take Lumia 630 instead.

posted on 30 May 2014, 13:56 3

21. akki20892 (Posts: 3296; Member since: 04 Feb 2013)


Nokia has technology that can take better bright photo in low light.... So don't need flash for that.

posted on 30 May 2014, 15:16 1

26. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


AND MOTO G CAMERA IS CRAP WITH OR WITHOUT FLASH!
AND NO MICRO SD SLOT
AND PRE-INSTALLED LAG

posted on 30 May 2014, 18:42

33. fzacek (Posts: 1352; Member since: 26 Jan 2014)


Go away troll

posted on 30 May 2014, 19:33

34. Arte-8800 (limited) (Posts: 4039; Member since: 13 Mar 2014)


Lmao.

posted on 31 May 2014, 22:07

44. DerryAhmad (Posts: 242; Member since: 05 May 2012)


"Pre-installed lag" LOL

posted on 30 May 2014, 09:54 1

2. enthasuium (Posts: 70; Member since: 21 Nov 2013)


Nothing impressive

posted on 30 May 2014, 10:25

3. InspectorGadget80 (Posts: 6197; Member since: 26 Mar 2011)


Looks like PA don't realize Steve Ballmer now the owner of the LA CLIPPERS

posted on 02 Jun 2014, 08:14

45. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


clippers lost. but no news about balmer screaming

posted on 30 May 2014, 10:33

4. Bernoulli (Posts: 1436; Member since: 01 Sep 2012)


Nice, the add is like that of an iPhone

posted on 30 May 2014, 13:34

19. PBXtech (Posts: 969; Member since: 21 Oct 2013)


Better. Apple's latest ads are for elite, niche groups but this one if for the masses.

posted on 30 May 2014, 11:58 1

9. ryq24 (Posts: 478; Member since: 17 Oct 2011)


Windows still does not have youtube.

posted on 30 May 2014, 12:10 3

10. sprockkets (Posts: 1146; Member since: 16 Jan 2012)


m.youtube.com works just fine.

posted on 30 May 2014, 14:52 1

23. Arte-8800 (limited) (Posts: 4039; Member since: 13 Mar 2014)


Wannabe app

Fake youtube

posted on 30 May 2014, 15:20 1

29. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


so you say im watching an impostor pewdiepie everytime i open m.youtube on my phone? because it looks like youtube... but its a fake youtube

posted on 30 May 2014, 19:35

35. Arte-8800 (limited) (Posts: 4039; Member since: 13 Mar 2014)


Missing features

posted on 30 May 2014, 12:25 4

12. exusaiha (Posts: 10; Member since: 18 Sep 2013)


MetroTube works as a charm... Just Saying

posted on 31 May 2014, 03:45 1

39. NokiaFTW (Posts: 1854; Member since: 24 Oct 2012)


Blame Google for that, not MS or Nokia.

posted on 30 May 2014, 12:49

14. PressStart (Posts: 111; Member since: 08 Apr 2014)


Will the 635 ever get a fricken release date?

posted on 30 May 2014, 13:00 3

15. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


dafuq is this authors' article? is this a mother'effin rant post?

description of the video says:
"Feel the beat of some of the world's most popular apps in action on the Nokia Lumia 630 smartphone"

it clearly explains like as for the title, features the sociable apps found on windows phone.

it EXPLAINS that POPULAR APPS are on WINDOWS PHONE

the lumia 630 is just the MEDIUM in this VIDEO about APPS. should they use the old 920 or 1520 for this video? are you stupid? of course they should use their latest phones for their latest ads. 630 is just sidelining so that it will be noticed. because older phones is already known!

930 on the other hand, there you go. this is the place where you can now show the features of a new 8.1 phone on what it can do

DO YOUR JOB/RESEARCH RIGHT

posted on 30 May 2014, 13:34

20. dexter_jdr (Posts: 1109; Member since: 28 Jun 2012)


excuse my manners

posted on 30 May 2014, 14:54

24. Arte-8800 (limited) (Posts: 4039; Member since: 13 Mar 2014)


Even Phonearena dislikes NokiaWp, aswell as the editors

Lmao…

posted on 30 May 2014, 17:12

31. Liveitup (Posts: 1047; Member since: 07 Jan 2014)


Phonearena is good people. I think they they are biased against Windows Phone at least I would hope not.

posted on 30 May 2014, 21:23 1

37. arenanew (Posts: 140; Member since: 30 Dec 2013)


android is my ass , i am giving u a open challenge to all android user with my 3 year old lumia 610 in 3 department . navigation , music and browsing

posted on 31 May 2014, 07:06

42. AfterShock (Posts: 2530; Member since: 02 Nov 2012)


You must big a really big ass then.

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