In a world where words such as Samsung and Apple have become synonymous for a smartphone, it's a rough life for the many no-name brands that may not be particularly bad or even at all. In a growing number of instances, that seems to have a fair bit to do with the companies' lack of marketing “chops” (= money), when compared to that of the big guys. Especially in the Western hemisphere.
This same situation is quite different in the East, however, which, most agree, will stage the next clash for superiority in the industry. Relatively unknown brands such as Oppo, Vivo, Xiaomi, Meizu and others are just getting their names heard, and it will probably be a longer while still, until you start spotting them in the mainstream. At the same time, those very brands are generating waves in their home markets, and are already readying quite a surprise for their behemoth, but laggard rivals.
One such brand is BBK. You've probably never heard of it, though you may have heard of Oppo and, recently, Vivo – currently holding the world's thinnest smartphone title with the X3. Oppo, along with Vivo, are both the brainchildren of BBK. And though it might take a not-too shabby nudge to get most to see quality under a name different than the prior-mentioned giants of technology, phones like the about-to-be-unveiled Oppo N1 have been proving why they deserve attention.
So, after three paragraphs worth of setting the perspective just right, let's talk about the new rumors surrounding Vivo's next flagship. According to a few official-looking promo renders posted on Vivo's forum, the next phone in the company's line-up is about to jump on the now trending cameraphone bandwagon. That's courtesy of an alleged 1/1.7-inch, 20.2MP CMOS sensor, an aperture of f/2.0, and a Nikon EXPEED chip. If you have a trusty memory, then you've probably already figured out that these are some impressive-sounding specs, at least on paper.
Not much else of note has yet been revealed, though there are exceptions. For starters, the pictures, found immediately below, were quickly removed from Vivo's boards. The company's official stand is that while a new flagship is coming by the end of the year, these are just a random person's conceptions. Of course, this doesn't really explain why they should bother the company enough to warrant what feels like a rather over-the-board response. Having said that, we're by no means claiming these represent an upcoming Vivo device, though that has more to do with the too-good-to-be-true camera than anything else – even though we know that BBK is capable of pulling off yet another hardware feat.