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New Nokia Lumia 1020 ad takes a jab at iOS and Android, brags about having the best camera

Posted: , by Victor H.

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New Nokia Lumia 1020 ad takes a jab at iOS and Android, brags about having the best camera
Nokia is not afraid to throw a punch at Android and iOS, and after the release of the Nokia Lumia 1020 with its 41-megapixel OIS camera leading the way in smartphone photography, it has solid bragging rights. This latest Lumia 1020 ad lies on those bragging rights as Nokia once again mocks iPhone and Android users comparing them to a mindless horde always trying to take pictures, but never managing to capture the moment.

Among that horde, there is an exception. A couple in the back that does not need to get in the fussing and fighting, the enlightened Lumia 1020 users.

The commercial is a pure theatrical scene, as if taken from a good comedy, where the hero is you, if you are using iPhone or Android. A gradual increase in the chaos reaches a climactic crescendo at the end where the only sane users appear to be those using the camera of the Lumia 1020. Well done, Nokia.


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posted on 22 Aug 2013, 09:10 14

1. timukh (Posts: 164; Member since: 04 Feb 2013)


41MP with lossless zoom and that too for a phone is huge!!! I wonder what nokia is planning on bringing next!! *excited*

posted on 22 Aug 2013, 12:01 3

92. akki20892 (Posts: 3441; Member since: 04 Feb 2013)


wait and watch. u will jealous.

posted on 22 Aug 2013, 12:28 8

102. james004 (Posts: 471; Member since: 15 May 2013)


no one is jealous.
atleast as an android fan, i am happy for windows phone that there is atleast one reason to switch.
and as for that camera, well i dont expect too much from phones anyways, i take t3i with me to events.
we all can be assure that next year sony, samsung and htc would learn lesson from nokia and bring something to compete with this.

posted on 22 Aug 2013, 13:22 3

110. MojoDojo (Posts: 82; Member since: 11 Jul 2013)


You said it man! NEXT YEAR sony, samsung and htc would learn lesson from nokia and bring something to compete with this. Nokia is doing it right now! Not next year!

posted on 22 Aug 2013, 19:40

126. glentomas123 (Posts: 70; Member since: 01 Jun 2011)


Unfortunately, they're doing it with Win8. Only knuckleheads are defending Win8. Apparently, Nokia must be the knucklehead in this terrible marriage. lol!

posted on 22 Aug 2013, 18:26 2

124. mcshank (Posts: 47; Member since: 24 Apr 2013)


When I want good pictures I take my Cannon. Next year Sony will be bringing out that Camera Attachment for smartphones. That will replace my Cannon if it is as good as they say. Why get a Lumia then?

posted on 22 Aug 2013, 13:13 9

107. lyndon420 (Posts: 1736; Member since: 11 Jul 2012)


I guess when you only have one selling feature for your product, you ride that horse until it pukes.

posted on 22 Aug 2013, 09:13 14

2. amilcarmz86 (Posts: 95; Member since: 09 Jul 2013)


best camera around..

posted on 22 Aug 2013, 11:07 9

79. Cod3rror (Posts: 60; Member since: 06 Apr 2013)


...Is Nokia 808.

posted on 22 Aug 2013, 11:57 1

87. DontHateOnS60 (Posts: 851; Member since: 20 Apr 2009)


Although even you have to admit that the capabilities of the 1020 are impressive.

Having been an 808 owner, I will say that I will take the colors of 808 photos any day of the week over those of the 1020. I'll take its xenon flash and stereo recording over it too, and at times I would say I'll take the more natural, less processed photos as well. Sometimes that sharpening is needed.

posted on 22 Aug 2013, 12:09

95. Cod3rror (Posts: 60; Member since: 06 Apr 2013)


Actually no, it is not impressive in the least. I can't post link here, or I would show you how bad it is.

posted on 22 Aug 2013, 19:57 1

128. noler (Posts: 166; Member since: 19 Aug 2013)


GSMArena.com banned you last week. LOL

posted on 22 Aug 2013, 20:15

131. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


So what, what's the big idear?

posted on 23 Aug 2013, 05:36

147. noler (Posts: 166; Member since: 19 Aug 2013)


You too.

posted on 22 Aug 2013, 12:56 3

103. amilcarmz86 (Posts: 95; Member since: 09 Jul 2013)


if u are happy with symbian, be my guest...

posted on 22 Aug 2013, 16:17 2

123. gazmatic (Posts: 612; Member since: 06 Sep 2012)


holy hsti....

it is you... the 808 fanatic

i am both amazed and weirded out at your undying devotion to that dead symbian

you are relentless

it is as if you scour the interwebs for any and every comparison between the 808 and l1020 to state your opinion

i think you even commented on a damian dinning article when HE (damian dinning, the apostle of nokia photography) that he was wrong to claim that the l1020 is better than the 808

dude... it's ok... you like the 808... we get it

just stop saying it already

symbian is dead... get over it

posted on 22 Aug 2013, 09:14 14

3. jskates420 (Posts: 40; Member since: 29 Jun 2013)


That was epic haha

posted on 22 Aug 2013, 09:15 9

4. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


Why isn't Nokia talking about market share? Oh wait...

posted on 22 Aug 2013, 09:33 33

21. wicpromd (Posts: 266; Member since: 20 Aug 2013)


u know what??
u can find many Cheap cars on road
but BMW etc etc has its own Luxury Class
now keep counting Market share and keep telling BMW sucks because of less market share as compared to Different cheap brands

posted on 22 Aug 2013, 09:55 5

38. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


True.

posted on 22 Aug 2013, 10:10 1

46. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


Ok. So from what I understand, cheap cars dominate expensive cars correct? The same can be applied to mobile technology. The low end market obviously is in higher demand than the high end. The Lumia 1020 is a 'high end' device to some because of it's camera. Now if you compare the market share 'high end' Lumia's have vs. Apple, Samsung, HTC, etc., they're in the bottom of the food chain.

posted on 22 Aug 2013, 10:41

70. timukh (Posts: 164; Member since: 04 Feb 2013)


why the same fight on every article??? -_-

posted on 22 Aug 2013, 11:03 8

77. PunyPoop (Posts: 715; Member since: 18 Jan 2013)


Because they are Kids, probably 10 years below?

posted on 22 Aug 2013, 10:44 3

72. greygolem (Posts: 1; Member since: 22 Aug 2013)


Actually, cheap cars don't dominate luxury cars. The opposite can often be true.You can build more margin into the high end if you continue to develop a product that demands the premium. Also, market share is not a good indicator of whether the product is actually any good and whether you should buy it. BMW makes a pretty good example here, too. The current 3 is not the amazing, tactile, soulful car that things like the 1990's E36 330 was. The new car, a lot of reviewers prefer it's competitors as a drivers car, which is the main reason to get th 3 series. (Me personally, I'd shift heaven and earth to stretch for a Jaguar XF. drool.)
Anyway, Nokia isn't talking about market share because they're trying to gain it. And from everything I can see, the 1020 is a pretty awesome thing. (Me? Saving my penny's to get the Asus Padfone infinity.)

posted on 22 Aug 2013, 14:04 1

118. JunitoNH (Posts: 893; Member since: 15 Feb 2012)


The truth is, BMW does suck; company is surviving on past performance.

posted on 22 Aug 2013, 19:42

127. glentomas123 (Posts: 70; Member since: 01 Jun 2011)


Married with Win8, Nokia is no BMW. Lol!!

posted on 22 Aug 2013, 20:07

129. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


glentomas123, your Android phone has likely been hacked, and is bleeding your personal data all over the net...

Now get that rusty ol' piece of junk Android Lada off the road. Please and thank you!

posted on 22 Aug 2013, 09:42 16

26. papss (unregistered)


Probably the same reason why google isn't talking stability and malware

posted on 22 Aug 2013, 09:45 12

28. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


hahaha nokia only brag about the camera because thats the only thing they have!

posted on 22 Aug 2013, 10:06 16

42. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


and what do you have?
a meaningless account on PA?

posted on 22 Aug 2013, 10:16 2

52. papss (unregistered)


Haha you need my attention.. No matter how many times you IM me im not like that man. No means no ;)

posted on 22 Aug 2013, 22:20

142. Jehovah (Posts: 68; Member since: 25 Jun 2013)


They are also superbly crafted. =)

posted on 22 Aug 2013, 09:46 6

29. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


I'll just leave this here.

http://www.phonearena.com/news/Android-malware-perspective-only-0.5-comes-from-the-Play-Store_id36696

posted on 22 Aug 2013, 10:20 4

56. papss (unregistered)


Not that I really care but .5 percent of 900000 apps is still a tremendous number

posted on 22 Aug 2013, 10:32 3

63. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


Play Store surpassed over a million apps. Just saying.

posted on 22 Aug 2013, 12:01 2

90. Dastrix (Posts: 587; Member since: 23 Nov 2012)


You didn't understand papss' point.

posted on 22 Aug 2013, 10:15 4

49. Whateverman (Posts: 3198; Member since: 17 May 2009)


Come on Papss... Stability hasn't been an issue since ICS or better yet... Gingerbread, LOL.

Anyway, I think this is another really good commercial for Nokia/WP and they do have what it arguably the best camera on a smartphone (there are a few that disagree). But at something they will have to concurrence us on the PHONE part of their smartphone. That's where MS could be doing more.

posted on 22 Aug 2013, 10:18 2

54. papss (unregistered)


I know but slinging mud is going to have the same affect no matter the side. Sorry my fanboyism comes out lol

posted on 22 Aug 2013, 13:27 2

114. Whateverman (Posts: 3198; Member since: 17 May 2009)


It's cool dude, as you can tell ours does too. I guess we kinda deserved that one, LOL!

posted on 22 Aug 2013, 10:18 1

55. Dastrix (Posts: 587; Member since: 23 Nov 2012)


Unless you're trolling, the answer is simple: It's a Nokia commercial; it'd show what the phone does best. That's something you can't say when talking about Lagdroid because it's a mixed bag with a bunch of OEMs, yet none of its features actually do stand out, unlike the Lumia 1020.

posted on 22 Aug 2013, 10:32 6

62. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


Unless you're trolling, the answer is simple: Android phones have not seen lag since 4.1 was released. My GS3 is as smooth as butter running 4.2.2 and was fast running stock 4.1.2.

posted on 22 Aug 2013, 10:35 2

68. Dastrix (Posts: 587; Member since: 23 Nov 2012)


Unless you're trolling, I don't care, and neither does the rest of us reading this article because your statement is irrelavant and does not pertain to the article. Stay on topic. For the record, unless you can't read, I never asked a question in the first place for you to reply, or should I say, "answer" so ignorantly. Go troll somewhere else because you're really bad at it. I can't help but to laugh at you now.

posted on 22 Aug 2013, 10:57 3

75. PapaSmurf (Posts: 8282; Member since: 14 May 2012)


Unless you're trolling, you do care, since you took the time out of your day to reply to my comment. It's relevant because you mentioned Android, and I gave my response. You mentioning Android was irrelevant in the first place. I can troll, but chose not to to avoid 30+ replies. This comment would have never existed if you didn't troll, which you're bad at by the way. I can't help but to laugh at you now.

posted on 22 Aug 2013, 11:37 2

86. Dastrix (Posts: 587; Member since: 23 Nov 2012)


Mentioning Lagdroid is now irrelevant, especially when talking about market share. You see buddy, I take it you're just trying to defend your tiny self by denying the fact that you are jealous because no Lagdroid OEM can be as innovative as Nokia. So, I’m bad at trolling, yet you cared to reply? I’m delighted. Still, it saddens me that you're simply regurgitating my words, thus further proving my point that you're playing it on the defensive while arguing pointlessly without considering the fact that you're not being constructive in any way, shape, or form. In fact, other than moving in a complete, repetitive circle, and making a retard out of yourself, wouldn't that mean that you're arguing with yourself? That’s what you failed to realize from the beginning. You have issues, but I can't help you with that. You saw to it, Sherlock. I can, however, laugh at you though. That would help ease up the pain.

posted on 22 Aug 2013, 11:06 5

78. PunyPoop (Posts: 715; Member since: 18 Jan 2013)


What? really? no lags? I fresh install JB 4.1.2 on my GS3 and it still lags, even thought I root it, it doesn't help my GS3.

posted on 22 Aug 2013, 13:25 4

112. Kayle (banned) (Posts: 40; Member since: 26 Jun 2013)


You must be doing it wrong then. Either that or you're full of sh*t

posted on 22 Aug 2013, 19:14 1

125. milesboy5 (Posts: 146; Member since: 07 Nov 2012)


BS I had a Samsung galaxy nexus running 4.2.2 still lagged...so good luck with that argument, with every phone comes lag. Especially if it has Android. Just because the implemented "Project Butter" (hint: project...beta) doesn't mean the lag instantly goes away. Yes, it was infinitely better but not gone. So to that I raise the BS flag.

posted on 22 Aug 2013, 20:10 1

130. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Papasmurf is right: his GS3 is fast to be sure, and no WP8 smartphone can spew out as much compromised personal data to 3rd party hacking sources as dem' Android driven devices!

posted on 22 Aug 2013, 20:30

134. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


So what's the big deal if my info is passed to other vendors...
It's not end of the world, if Google passes a consumers Email. What a joke

posted on 22 Aug 2013, 23:20 1

143. Dastrix (Posts: 587; Member since: 23 Nov 2012)


UrbanPhantom is right. There's a reason why he said hacking sources, and not vendors. If hackers get their dirty hands on you, it's the end of the world for you. Trust me. Don't rule out the possibility; knowing Google, it's there.

posted on 22 Aug 2013, 09:16 13

5. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Why Nokia don't brag about something else apart the camera? Oh, I see!

P.S.
I don't have anything against Nokia or WP, but it starting to look silly. Camera this, camera that... But SMARTPHONE should be not only about the camera!

posted on 22 Aug 2013, 09:19 1

7. ahmed_ali_yossef2010 (Posts: 159; Member since: 26 Jul 2012)


e.g. : like the SDCard XD

posted on 22 Aug 2013, 10:08 5

44. gazmatic (Posts: 612; Member since: 06 Sep 2012)


there are lumias with sd card

next topic

posted on 22 Aug 2013, 11:33 1

85. ahmed_ali_yossef2010 (Posts: 159; Member since: 26 Jul 2012)


No I don't criticize Nokia for all lumia phones they are great phones

but just criticizing it for making an amazing camera phone with limited storage that's my point

posted on 22 Aug 2013, 11:58 2

88. gazmatic (Posts: 612; Member since: 06 Sep 2012)


it has 32gb of internal memory like the 920 which i own

how is that limited?

next topic

posted on 22 Aug 2013, 14:23

119. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


"how is that limited?"

How is not limited?

posted on 22 Aug 2013, 16:10 1

122. gazmatic (Posts: 612; Member since: 06 Sep 2012)


do you have 32gb of internal on your device?

if so rejoice... you are better off than 99% of the smartphone population

and no 8gb with a 64gb sd slot is not the same...

there is a big difference if you only have 5gb available to install apps...plus with google taking away the ability to install on sd card, internal is a much better strategy... not to mention that you cant move all your apps to the sd card and some break and lose functionality

so yeah... 32gb is not limited... unless you plan on taping a homemade version of titanic on 1080p, you will not cry for space

the maximum size from a 41mp is 15mb and the average is 12mb... a 5mp oversampled is no more than 3mb

so with 26gb user available and no apps installed you have space for more than 1700 15mb photos

if you install a lot of apps like me(i have 12gb worth of games and apps) you still have enough space for 1000 15mb photos

you would have to take 3 photos everyday for a year to fill that up...(that is if all of the photos are at 15mb... )

do you still have the very first picture taken on your phone since you got it?

so no... it is not limited

posted on 23 Aug 2013, 03:07 1

146. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


You have said that it is 32GB, thats mean it is limited to 32GB. FACT!

posted on 24 Aug 2013, 16:34

150. Berzerk000 (Posts: 4010; Member since: 26 Jun 2011)


Unless we include cloud storage. Then it's just limited to when you have a data connection and what cloud service you use.

posted on 22 Aug 2013, 09:19 12

9. Credo (Posts: 693; Member since: 19 Apr 2012)


Hater, Lovely design, lovely OS, lovely features, lovely yes lovely apps, i don't want anything else anymore ;-)

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