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NVIDIA CEO throws Asus under the bus, says tablets could be under $300 soon

Posted: , by Michael H.

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NVIDIA CEO throws Asus under the bus, says tablets could be under $300 soon
This quote is a strange one that is less and less positive the more you think about it. NVIDIA's CEO told journalists today that he thinks Tegra 3 tablets could drop under $300 within "a couple quarters". At first, this seems like a pretty good thing, because cheaper is better, but if you consider the timeline, it just reinforces that while the Tegra 3 may be the first mobile quad-core CPU on the market, it probably will not be the best.

It's the timeline that's the trouble. The Asus Transformer 2 is coming out very soon, will be powered by a Tegra 3 and will cost $500. NVIDIA CEO Jen-Hsun Huang has just made the bold declaration that within 6 months, a tablet like that will cost under $300. Of course, considering quad-core Snapdragon processors from Qualcomm are due out in early 2012, and TI OMAP and Samsung Exynos quad-cores are also on the way in 2012, it seems very reasonable to expect Tegra 3 devices to drop in price by mid-2012.

That's why we say, at first NVIDIA's statement seems good only at first, because we like the idea of a quad-core tablet for under $300. However, it's certainly likely given the competition in the market. Besides, do you think this comment makes Asus feel too good? Would you run out to buy a Transformer 2 knowing that sub-$300 tablets with similar specs are on the horizon? Ultimately, it seems like NVIDIA just threw Asus under the bus in order to get a little press. Not cool.

source: Engadget

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posted on 18 Nov 2011, 19:51 2

1. KingKurogiii (Posts: 5589; Member since: 23 Oct 2011)


yeah it does make me less excited about the Tegra III. people should just wait for the OMAP5 and the new Quad-Core Exynos.

posted on 19 Nov 2011, 02:50 5

12. ilia1986 (unregistered)


So you think that just because something is cheaper - it's worse? Who said that Tablets should cost 499$ anyway? Apple? Oh we surely know how Apple cares about offering products at cheap prices/ Sarcasm.

A tablet is a ~10" screen with a CPU, GPU, Ram a small amount of flash storage (compared to a regular PC), and a touchscreen layer. Okay, with a slightly better camera than most Laptops as well. But that's it. Essentially you take your 400$ 10" netbook\laptop, Saw away the physical keyboard, the USB ports, the lan poart, the VGA\HDMI ports, put a touchscreen on the screen, stuff inside it slightly better components (let's pretend that Tegra 3 ~- Core i5 - and walla! you have a tablet.

As of now Tablets are neutered PCs. Sure, neutered PCs with a touchscreen which makes it easier to browse pdf docs or read the web or play Angry Birds - but still - neutered PCs. And as such they should cost *less* than traditional PCs - in my opinion - who have at least 2 USB ports, a DVD writer, often a larger screen, a physical keyboard and are about 2 - 20x times more powerful.

posted on 20 Nov 2011, 16:21

17. remixfa (Posts: 13903; Member since: 19 Dec 2008)


i completely stand behind this comment. it gets my seal of approval, ilia. :) :) lol



a tablet at this point is just an oversized phone. they cost as much or more than a basic laptop and do less... and for a lot of things like document creation they are not as good. They do have their uses like media and such since their battery life is superior, though.

posted on 21 Nov 2011, 10:53

18. theoak (Posts: 320; Member since: 16 Nov 2011)


And this is why I would want a tablet over a PC. To me a tablet is just a dumb terminal. All I would need a tablet is to access OTHER servers or computer systems. Yes, it has the added bonus of being able to play games and do some graphics ... for me though ... a tablet is NOT for graphics editing ... or programming ... I still need a "real" computer for that stuff.

posted on 18 Nov 2011, 20:17 4

2. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


The article doesn't phase me. Its old news that next month's $500+ gadget will be drastically depreciated over following 6+ months.

posted on 18 Nov 2011, 20:41 5

3. MichaelHeller (Posts: 2669; Member since: 26 May 2011)


That's what makes it such a strange thing to say. Why would the CEO of NVIDIA cannibalize his own company's sales by saying that there are cheaper tablets in the future?

posted on 18 Nov 2011, 21:32

4. KingKurogiii (Posts: 5589; Member since: 23 Oct 2011)


it would've made sense if he was ready to get the prices down from the get-go but you're right it was a bad business move. i would wait now JUST because of that.

posted on 18 Nov 2011, 23:25

7. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


The CEO didn't say all tablets will be under $300, just that the $300 being a focal point is likely. Nor did he describe the specs of this $300 device.

Again, from economics, you have more people demanding products at lower price points. $300 price point would mean a lot of tablets and hopefully a lot of Nvidia processors.

posted on 19 Nov 2011, 04:34 2

13. remixfa (Posts: 13903; Member since: 19 Dec 2008)


my 2 cents.
The asus tablet is supposed to be a top of the line tablet. Maybe Nvidia was trying to say that there will be cheaper made tablets availible, like from Hauaii (i can never spell it right) or someone like that. With a tegra 3 chip but other parts on the cheap end. The chip itself cant cost that much. The parts break down of the amazon tablet showed the Omap dual core was only 25 bucks. A quad core cant be too much more expensive, can it?

And no, it wouldnt bother me if i were to buy a tablet like asus. A high end market device and a low end one arent the same thing.. and if it happens to be a high end one that cheap, well thats the nature of technology. whats hot today is trash tomorrow.

posted on 19 Nov 2011, 20:23

16. downphoenix (Posts: 2302; Member since: 19 Jun 2010)


Im sure the Tegra 3 is about $100 a pop for one of those, at least right now. The prices will fall and it will not be unheard of for them to cost about $50-60 in 6 months, which would make a $300 tablet possible

posted on 18 Nov 2011, 21:40 2

5. PostalJim (Posts: 46; Member since: 01 Sep 2011)


I still want the Trans Prime now, $500 is fine with me.

posted on 18 Nov 2011, 23:12 1

6. robinrisk (unregistered)


me too. On january im getting it :)

posted on 18 Nov 2011, 23:28

8. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


I'll wait 6 months and get it for at least 33% off if the past price declines is any predictor of future price drops.

posted on 19 Nov 2011, 01:07

9. Sniggly (Posts: 6943; Member since: 05 Dec 2009)


Considering that the Tegra 2 has been dumped by the side of the road by many smartphone makers, I think NVIDIA might be rethinking their steps into the processor business. I mean, Motorola was their premier customer early on with the Atrix, but dumped the Tegra out of the Bionic and gave it the finger when it came time for the Razr.

posted on 19 Nov 2011, 01:43

10. KingKurogiii (Posts: 5589; Member since: 23 Oct 2011)


yeah, Nvidia was probably a huge part of the Bionic's delays and you see what they had to do with it. i'm pretty sure even the new XOOMs use OMAP4s now. i don't think Motorola is Nvidia's No. 1 fan.

posted on 19 Nov 2011, 02:22

11. anirudhshirsat97 (Posts: 386; Member since: 24 May 2011)


this will be a repeat of the dual core saga...1st Nvidia will come with some good quadcore processor tablets/phones, than TI and qualcom come and then finaly the exynos rises again to destroy everything in its path...

posted on 19 Nov 2011, 09:38

14. arqjav (Posts: 54; Member since: 29 Dec 2009)


Computer hardware has a big problem depend of the way you look at it, in 6 months your brand new tablet could by obsolete,because they keep making new stuff that is better faster cheaper I went to and Nvidia presentation a couple of months ago and the guy said that with in 2 years will have 100 times more the speed than the current Nvidia chips have now so the question is, Will you wait 2 years to get more speed of your tablet? or your are going to buy the quad core now than by years end of 2012 will be obsolete because there going the bring the new 8 cores chips,the thing with technology this days is that we the consumers are never going to have the latest gadgets, company's are planning years ahead of the time before realizing there products.

posted on 19 Nov 2011, 10:37

15. Ocean02 (Posts: 28; Member since: 17 Nov 2011)


The Tegra reminds of Intel Sandy bridge graphic HD3000, which run Crysis 2, MW3, Fear 3 at playable framerate and decent graphic. Wish Intel continue this with Ivy Bridge.

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