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Love soccer? Love phones? HTC becomes exclusive partner of the UEFA Champions and Europa Leagues

Posted: , by Daniel P.

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Love soccer? Love phones? HTC becomes exclusive partner of the UEFA Champions and Europa Leagues
HTC has signed a three-year deal with the mighty popular UEFA Champions and Europa Leagues, arguably the world's most prominent club soccer competitions. 

These are watched by hundreds of millions, if not billions of fans every year, so HTC is priming itself for huge exposure. CEO Peter Chou had the following to comment: “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.

UEFA officials also seem to be thrilled at the opportunity for free phones getting exposure on HTC's handsets, as per Gianni Infantino, UEFA General Secretary:

I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.


We are now waiting for the special edition One series with the soccer ball logo, and preloaded UEFA Champions League apps on upcoming HTC handsets.

Press Release

13 Comments
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posted on 12 Dec 2012, 04:59 5

1. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Love soccer, love Android. And HTC goes O.K. for me too.

posted on 12 Dec 2012, 05:09 4

2. android_hitman (Posts: 627; Member since: 07 Jul 2010)


For me HTC goes K.O. They failed me too many times.

posted on 12 Dec 2012, 05:23 10

6. MeoCao (unregistered)


HTC show they are on the right track.

posted on 12 Dec 2012, 05:16 2

3. myownchoice (Posts: 22; Member since: 31 Oct 2012)


Well what so special about it? the uefa official app is there in the play store for every1..

posted on 12 Dec 2012, 05:22 7

5. MeoCao (unregistered)


What do you think is special about SS sponsoring the Olympics?

This is marketing operation and many people will know and have positive impression about HTC through its association with Champions League.

posted on 12 Dec 2012, 05:19 2

4. MeoCao (unregistered)


Great move by HTC, I don't like the word soccer, it's football the greatest sport on planet and UEFA Champions League is the greatest club level competition.

SS sponsored the Olympics with great success but Champions League has many more viewers, and more passionate too.

posted on 12 Dec 2012, 05:52

7. Cyan3boN (Posts: 425; Member since: 23 Feb 2012)


sorry how bout cricket

posted on 12 Dec 2012, 06:19 1

9. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


I hate to tell you but Cricket is the most over-rated game of the Century!

posted on 12 Dec 2012, 06:17 2

8. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


This is cool...
It should come with the lastest version of FIFA or PES.

posted on 12 Dec 2012, 06:30

10. cliveprennison (Posts: 7; Member since: 15 Jul 2012)


WOO HOO!! Two of the things I love most combined :D

posted on 12 Dec 2012, 06:31

11. amiroo (Posts: 269; Member since: 03 Sep 2012)


very good decision of htc manager..keep going htc..best for best.

posted on 12 Dec 2012, 07:39 1

12. ghanemsam (Posts: 64; Member since: 21 Nov 2012)


good job HTC , great new marketing policy.

posted on 12 Dec 2012, 10:23 1

13. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


The Marketing head seems to be doing something right... Congratz HTC, will love to you see back at the top again.

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