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Look out, Apple and Samsung, Huawei's Honor 6 invades Europe at half the big brands' price

By Daniel Petrov

Updated: Oct 29, 2014, 4:05 AM

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Look out, Apple and Samsung, Huawei's Honor 6 invades Europe at half the big brands' price

Huawei is rebranding itself for European purposes, opening up its own online retail presence there, and will sell its smartphones simply under the Honor brand. Starting with the excellent Honor 6, Huawei is trying to establish presence with great value for the money - the handset features a svelte 7.5mm chassis, 5" 1080p display, octa-core processor, 3 GB of RAM, 13 MP rear and 5 MP front cameras, with a healthy 3000 mAh battery to back it all up.

How much will Huawei sell the Honor 6 for in Europe? Well, starting tomorrow, Amazon's and other retail channels there will be stocking the handset for just £229 in the UK, or €269 elsewhere in Europe.

That's roughly half the price of what brand-name flagships with similar specs go for there, so the Honor 6 might have a bright future ahead indeed. Lenovo already established presence in Europe with important online and brick-and-mortar retailers, now Huawei, and if Xiaomi follows suit, then Samsung, LG, Sony, and even Apple, might have to pay more attention, if they want to keep their margins intact.

Huawei Honor 6

source: Huawei

$90

$210

$120 off (57%)

Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.