The deal between the two tech titans creates IBM MobileFirst for iOS, and Big Blue will be selling Apple iPhones and Apple iPads with industry-specific applications pre-installed. With Apple creating the hardware, and IBM offering its data analytical software in easy to use app form, the goal is to increase usage of iOS in the enterprise. Already, 98% of the Fortune 500 companies use iOS devices in their business. 92% of the Global 500 also do so, according to Apple CEO Tim Cook.
The first apps from the partnership will will launch later this year and into 2015, and will be aiming at retail, healthcare, banking, travel and transportation, telecommunications and insurance related businesses among others. AppleCare for Businesses will give IT departments 24/7 coverage from Apple, with IBM delivering the actual on-site service.
This should be an interesting partnership considering that both firms used to be rivals in the old days when PCs mattered. IBM was a much larger corporation in those days, something that is certainly no longer true.
source: BusinessWire via SeekingAlpha