Here is why Apple unveiled the iPad 4 now
It’s clear that the third-gen iPad has no problem appealing to people and sells like hotcakes. And yet still, half a year or so after its launch it gets updated. Why?
Two big reasons. First comes Microsoft Surface, the first big fat reason. For Microsoft tablets and Surface are an extremely important launch. The third-gen iPad still looks competitive against the Surface, but having an even newer one with a chip delivering double the processing and graphics power just blows the Surface out of the water.
Second - Lightning. The third-gen iPad comes with the old 30-pin connector and it just makes no sense to have this inconsistency with the iPhone. The new fourth-gen iPad has Lightning now, and that brings unification in the Apple mobile ecosystem, and that’s something Cupertino is particularly proud of.
And finally, of course it’s the Holiday season. The new iPad comes with expanded compatibility for 4G LTE networks, and that means that more people in more countries will have a huge new reason to buy it - faster speeds.
Apple shocked us with this announcement, but it’s definitely not something that lacks logic as it might seem at first glance. Apple brought the Nexus 7 in a very direct battle against the iPad mini, making it painfully obvious that the company is following every step of the competition. This is a carefully timed step, and if it wasn’t to suppress Microsoft Surface sales, it definitely sends a message to that rumored upcoming 10-inch Nexus tablet. It’s not going to have it easy.
Why do you think Apple announced the iPad 4 right now instead of the usual March next year? Let us know what you think about our suggestions and don’t hesitate to share your thoughts in the comments below.
47. Smart (Posts: 76; Member since: 20 Aug 2011)
Blows the "surface" out of the water......I will tell u what the ipad 4 blows.... it blows apple ifan's ass out of the water....I feel pity on ifans the world over....not only are they cheated on massive scale they are even made to feel miserable about their relatively new stuffs....
I am absolutely sure the future ipad 4 owners will show it off to new ipad (ipad 3) owners and make fun....mindless zombies.....
Will not hold a candle against surface....not even against surface RT
Running short of words here guys......cant express my pity for ifans....little help...
54. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)
hahahah.... true dude! now dont call me apple fanboy cause i am a Samsung fanboy. i have 2 samsung phones S3 and Wave, samsung washing machine in my house ;), samsung tv, samsung microwave and samsung monitor and also samsung refrigerator... LOL :D
but hey we should all except two thing about apple...
1- their hard is really great. (not including this ipad mini cause of lowed down scree res)
2- the no of optimized apps for their tablets!
now dont call me apple fanboy cause i am a Samsung fanboy. i have 2 samsung phones S3 and Wave, samsung washing machine in my house ;), samsung tv, samsung microwave and samsung monitor and also samsung refrigerator... LOL :D
71. app_droid_soft (Posts: 42; Member since: 09 Sep 2012)
Did your mother bring you from a Samsung factory??
75. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)
I think Apple announcd the iPad 4 because They wanted people to wait for their product instead of other companies' tablet & convertibles
48. AnTuTu (Posts: 1193; Member since: 14 Oct 2012)
According to iFans:- WoW its very cool and revolutionary. They have never made this kind of product before.
According to a Real Tech Geek:- It is just the same, overpriced, overrated piece of crap.
56. kingpet13 (Posts: 139; Member since: 02 Feb 2012)
I think a real tech geek will admit that it has a good screen. Until SS releases the nexus 10, than we can laugh at every part.
58. legokangpalla (Posts: 6; Member since: 23 Oct 2012)
Hmmm, so what you are saying is
Chrome book 2 with Exynos 5, an ARM15 based SoC that is twice faster than A6X is only 245.
Seeing only the screen resolution is the redeeming factor here, you would pay 1000-200 = 800 dollars for that screen alone?
Just between you and me matey, full LED screen with twice that resolution is cheaper than that.
2. Savage (unregistered)
People who have iPad 3's hold on. Unless you are keen on wasting money on new adapters.
3. yowanvista (Posts: 338; Member since: 20 Sep 2011)
Not much of an iPad 4... More like the iPad 3S.. Am I correct in thinking you can now buy an adapter for an HDMI port, SD Card reader etc? So these aren't bundled with it? So £30 per adapter I bet? Why the fudge not just build those into the darn device?
10. maxican16 (Posts: 364; Member since: 29 Sep 2011)
Apple........ the search for more money.
16. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)
It is more likely to be (rebrushed iPad 3)
74. thelegend6657 (unregistered)
Not iPad 1 SSS because during the transition to iPad 2 the design changed .
So it's more like iPad 2SS
43. XPERIA-KNIGHT (unregistered)
thats exactly what it is........they're losing it :(
63. RichieRich379 (Posts: 21; Member since: 23 Mar 2012)
ipad 2 was better than ipad 3 , connected much faster to the internet and battery seemed to last longer.
4. SuperAndroidEvo (Posts: 4628; Member since: 15 Apr 2011)
Apple is overpriced BIG time. $500.00 for 16GB is just loco. Also why would anyone want to buy an iPad 4 when the Nexus 10 will come out with a MUCH better price point compared to the iPad 4.
Also let's not forget Microsoft. Their Surface tablets will actually be machines that can be used in business just like a PC. So who ever gets an iPad 4 will definitely be shooting themselves in the foot. lol
15. Aeires (unregistered)
Yeah, MS missed that big time. True, it does have a more robust OS, but people are influenced by pricing more than that.
19. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)
That's cause the Surface is the better product. (although I will admit that usually better products than Apple products are usually still cheaper anyway - but this is an exception, and worth it.)
20. SuperAndroidEvo (Posts: 4628; Member since: 15 Apr 2011)
That is because it's not going to be a true work horse like the Surface tablets are going to be. The iPad 4 is a TOY not a true work PC like the Surface tablets will be. lol
The iPad 4 is an insult to anyone who purchased an iPad 3 or the "new" iPad.
Like yowanvista said the iPad 4 is really an iPad 3S. lol
29. Bilpocalypse (Posts: 301; Member since: 13 Oct 2012)
Its not cheaper actually. A 32gb surface is the same price as the 16gb Ipad 4. The surface is only higher when you throw in the touch cover.
52. dmckay12 (Posts: 243; Member since: 25 Feb 2012)
The price is pretty amazing when you consider all the stuff in and on the Surface. The development of the amazing OS and the Magnesium (lighter, stronger, and much more expensive than aluminum) body and the screen should put it over the iPad's price.
5. tusshharish (Posts: 342; Member since: 23 Oct 2012)
third reason... under pressure of other tablets and growing compitition of tablets
6. tggoulart (Posts: 24; Member since: 22 Jun 2012)
apple done well of presenting the ipad 4 to compete with the surface, i like both but i have an ipad 3, ill buy one of those next year
66. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)
Apple makes great stuff but you need to know Apple does overcharge on EVERYTHING they sell and by buying their products you are not helping anyone get their moneys worth.
This is the real reason apple is a bad company.
7. tusshharish (Posts: 342; Member since: 23 Oct 2012)
apple should make reasonable priced products
11. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)
"The third-gen iPad still looks competitive against the Surface, but having an even newer one with a chip delivering double the processing and graphics power just blows the Surface out of the water."
Victor, please tell me you are joking!? That is the most ridiculous statement I've seen tonight - how do you qualify this in any way, shape or form?
I'm not showing fanboyism - even though I dislike Apple, but that is absolutely ridiculous since the Surface destroyed the iPad 3 - this is the sort of statement I'd expect to see on CNET now here!
P.S I do find it highly amusing that those people who got the iPad 3 are already out of date again..
27. Victor.H (Posts: 525; Member since: 27 May 2011)
Okay, fair thing to note, the phrase might be over the top. Let's make my point clear, though - having the new iPad now will be a huge blow to Surface sales. Mostly because of the hype and novelty around it, but not only. Apple is very aggressive with upgrading its hardware, and it demonstrates it once again here.
Time will give us the numbers to see who's right.
36. alc (Posts: 17; Member since: 19 May 2010)
I still think you statement needs some qualification. Just because the ipad 4 will likely sell more units does not mean it is actually "blows the Surface out of the water" in performance. I'm not saying you're wrong - I don't know enough about each of these products - I'm just saying they are two different things.
37. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)
Yes, I do see the argument, and like you say this will probably hinder the sales of the Surface which may otherwise have sold vs. the iPad 3 as a result of the image Apple upholds,.
Like you say though, I don't believe, certainly from a specification point of view anyway, that we could justify stating it 'blows the surface out of the water'
And yes, very apprehensive to see both these platforms fighting it out in the market!
38. SuperAndroidEvo (Posts: 4628; Member since: 15 Apr 2011)
You won't be able to do nearly as much on the iPad 4 even with "double the power" the iPad 4 received over the "new” iPad compared to what is actually possible with a Surface tablet.
So Aaron_R96 is 100% correct. The iPad 4 is just a "new" iPad with "double the power" that is it. You won’t be able to do work on it STILL even with "double the power" like you would with a standard PC, not to mention the Surface tablets.
The iPad 4 is not a work PC. You can’t to real work on an iPad 4. You WILL be able to do real work on a Microsoft Surface tablet though.
40. -box- (Posts: 3959; Member since: 04 Jan 2012)
That may be true for people that are blind to what they're getting for the money, but people will see "Windows" on it and think computer (somewhat erroneously in the case of RT versions), and when priced against each other (and with the Surface and its W8/W RT brethren) and with all the extra ports and stuff the Windows devices have, they come out a much better value since they're readily more capable, no adapters or stuff to buy
67. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)
The newest iPads will sell because of all the free advertisement people like you give. People who read statements you post will think its worth the extra money they are gonna spend when the one thing that makes apple a bad company is the fact that they overcharged on all their products.
64GB 4G iPad $830
12. Aeires (unregistered)
Neither the 7" or presumed 10" Nexus is going to have a hard time selling, Google priced them correctly and they rock with solid stats and most current OS iteration. Apple took a totally different approach with high pricing and old specs. War of polar opposite tablets if there ever was one.
13. KingKurogiii (Posts: 5682; Member since: 23 Oct 2011)
i'm glad they refreshed the new iPad to bring a strong and unified line-up.
14. taz89 (Posts: 2014; Member since: 03 May 2011)
Dont apple fans say apple products are not updated within a year lol also if this was released to get rid of the 30pin connector imconsisty then why keep the ipad 2 and old ipod touch...also not only is there a an ipad 4 but there will no longer be anymore ipad 3 to buy...as for the mini lol it has almost 2 year old technology(Ipad 2 spec)But still sells as a premium...at the leasr i thought it would have a a5x screen...was interestes in the ipad mini but no way am going to spemd 300+ on 2 year tech
17. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
The real reason Apple introduced iPad 4 (iPad 3S) now is so that they can introduce iPad 5 (iPad 3S+) in March 2013, to coiNciDe with iPhone 6 and the new 4.01" Super Gorilla Resilient screen it plans to introduce.
18. maxican16 (Posts: 364; Member since: 29 Sep 2011)
They did this exact type of update with the ipad 2, no?
They can make great hardware, there is no disputing that. Too bad it's hampered by it's app-launcher os, limited hardware connectivity (bar pricey adapters), and its price.
22. lager8807 (Posts: 7; Member since: 13 Oct 2012)
i love how they say this is going to destroy surface when its not Microsoft is making a good product and it will sell really nice plus it makes sense to have a tablet with everything for class already on it with a usb drive is even better no thanks on the iPad not saying apple is bad just saying they need to do some upgrades other than spoon feeding the followers a little at a time
23. rutul666 (unregistered)
The reason why Apple is not an inventor but only more like a renovation company, because since the 1st gen iPhone they never have invented anything substantial, but only REINVENTED the already invented product which REINVENTS the already existing stuffs!!
49. -box- (Posts: 3959; Member since: 04 Jan 2012)
Even the iphone wasn't that inventive, if we're honest... Took an Asian (F700, Prada) and German (Dieter Rams w/ Braun) design, built it in China, and slapped a media player OS on it, and the phone part was an afterthought
24. prd2bsrb (Posts: 11; Member since: 01 Oct 2012)
People, BUY the iPad 4 and in a few months we'll make you look like total losers when we announce a new model with double the power. LOL
26. The_Innovation (Posts: 585; Member since: 18 Jul 2012)
This is worse than the iPhone 5 announcement.
It didn't even get taller.
30. rutul666 (unregistered)
And why did Apple made the new iPad, old, because, they're UNDER PRESSURE, that Microsoft's Surface don't bring them to surface!
31. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Like I said, pressure is the reason with newer specks and other stuff iPad is getting sstomped by some heavy competition
32. lumialove (Posts: 75; Member since: 16 May 2012)
Absolutely ridiculous article by PA,surface seems to be more productive than Apple.
35. rutul666 (unregistered)
Indeed the Surface is far more productive than the iPad but you know what it's just the marketing strategy of Apple, they are so successful, most people don't realise that when or how they bought it's products when something better was there
41. Twisted247 (Posts: 282; Member since: 12 Oct 2012)
Considering there isn't a source names I'm assuming PA wrote this article. So wtf is this crap (direct quote) "The new fourth-gen iPad has Lightning now, and that brings unification in the Apple mobile ecosystem, and that’s something Cupertino is particularly proud of" ... If Cupertino is particularly proud of "unification" why the hell did he introduce a new connector that offers no new technology or improvements just to save some space. Making the EVERY OTHER apple device that had the same connector no longer compatible. And slapping a tag of "lightning" on it is just a true slap in the face to his customers. What he is saying is that as long as they portray it to be better people will buy it. Because they are uninformed and follow the apple logo like the aliens in the toy machine in Toy Story "oooo THE CLAW" ..
50. -box- (Posts: 3959; Member since: 04 Jan 2012)
Apparently it does allow for faster charging times, according to a few owners I've encountered. Only if using the factory charger, NOT if using an old cord and an adapter
42. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
I hate how everyone hates on this article and on Apple.
Yes, I prefer Android and Windows because they offer more freedom, I hate syncing, and I want a massive screen.
However, the processing power in the new iPhone and iPad is quite impressive and is close to being on par with the Exynos, S4 Pro, and others with Jelly Bean.
Calm down! Jeez... Both sides have their advantages and disadvantages.