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HTC admits Sense UI “got cluttered"

Posted: , by Victor H.

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HTC admits Sense UI “got cluttered
HTC’s hallmark Sense UI skin has been what seemed to be the secret sauce behing the company’s tremendous growth in early to mid 2011. But later in the year sales came in as the cold shower - suddenly HTC devices sales slumped. With a renewed focus on less but better, HTC made a comeback with the One series. 

Now, Kouji Kodera, HTC's chief product officer, admits part of the reason could have been Sense. While initially loved for its large clock and simplicity, HTC Sense UI got cluttered over time.

"There where too many things in there," Kodera said for Pocket-lint. "Even on the home screen we had four or five icons before consumers got a chance to add things themselves. For the HTC One range we have taken it down to Sense 2.0 again."

Now, that’s an interesting admission. We’ve always been hesitant about Android skins as their benefit is often only visual, but comes at the price of performance. Turns out that applies to Sense UI as well, which is definitely one of the heavier skins around.

"From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered. What we've done right now is a good mixture of keeping Sense and Google's Ice Cream Sandwich element in a good balance. We haven't tried to change everything here. We have kept a lot of the ICS element but still added the Sense favour on top of it."

HTC announced its HTC One series, led by the One X - an elegant thin device with a huge 4.7-inch display. Then, there’s the slightly affordable HTC One S and the One V aimed at regional US carriers.

"These are the key focus products for this year. You will start hearing less from us as we are going to be focusing on less number of products," Kodera concluded.

Now, we can only salute HTC for refocusing on quality. Do you think they’ve hit the right balance between quality and quantity with the One series?

source: Pocket-lint

19 Comments
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posted on 01 Mar 2012, 07:22 4

1. -RVM- (Posts: 329; Member since: 19 Oct 2011)


I don't think that "too many things in Sense" is the reason of HTC's recent low sales. Imo the reason is that they have nothing special to differentiate among Android (or even WP) manufacturers. As Android improved with new versions, advantages of Sense became less evident. Beats audio is simply not enough.

posted on 01 Mar 2012, 20:46

16. 14545 (Posts: 1117; Member since: 22 Nov 2011)


I would also go out on a limb and say they skimped on the build quality of the Tbolt. If they had the build quality of the TP2 or EVO in the TB I would hav been a great phone. But they packed it with a skippy battery and rushed it to market and it was a failure.

posted on 01 Mar 2012, 07:24 1

2. willywill_evo (Posts: 162; Member since: 05 Jan 2011)


We all agree with this one, Sense 3.0 and up is a mess too much stuff.. im on Sense 2.1 and still feel its cluttered with stuipd little animations that i turn off.

posted on 01 Mar 2012, 07:55 5

3. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


at least they man up and hopefully they will mend what they broke.. i'm excited to see them back on their feet again..

posted on 01 Mar 2012, 08:01 3

4. remixfa (Posts: 13930; Member since: 19 Dec 2008)


They havent hit anything yet. none of the announced devices are available, so the jury is going to be out on their new plans for a lil while more.

Reducing sense is a great idea that i fully support. Less and better products are a great idea also. Hopefully they are doing actions behind the words instead of just speaking them.

posted on 01 Mar 2012, 08:04 6

5. ENIGMA (Posts: 81; Member since: 17 Feb 2012)


HTC SENSE IS SMOOTHER THAN IPHONES UI
BY SWYPING UP DOWN LEFT RIGHT
I HAVE THE
SENSATION
DHD
BOTH ROOTED AND OVERVOLTED CPU CLOCKED HIGHER
THATS WHY ANDROID IS THE BEST

posted on 01 Mar 2012, 21:58 3

18. frydaexiii (Posts: 1235; Member since: 01 Dec 2011)


Dude, is your caps lock like broken? Stop being like those iFans and speak like a normal human being...

posted on 01 Mar 2012, 08:12 1

6. jan25 (Posts: 405; Member since: 26 Feb 2012)


I agree, new sense is filled with animations I find impractical at times.

posted on 01 Mar 2012, 08:19 5

7. Captain_Doug (Posts: 759; Member since: 10 Feb 2012)


I think the real way all the OEM's needs to differentiate themselves is through hardware. These companies don't make software, they try to throw a little sense or touchwiz and none of it looks good to me. Some of it looks better than others for sure but none of them are enough to stop me from installing a launcher as my first order of business. I want my phone to look exactly how I want it, no skins for me please. I only pay attention to hardware. How the phone was built, how it feels, how it performs, how it looks. All those things without turning on the screen for the most part. I am alone on this one?

posted on 02 Mar 2012, 00:57

19. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


Yes, manufacturers absolutely need to do so. HTC seems to have achieved that for now through their insane attention to detail when it comes to material design, and general improved hardware, but their Sense UI is a massive plus for out of box experience.

The average consumer might not even know about custom keyboards, browsers, or launchers. HTC does it for them, with a keyboard for essentially all languages, a lightly customized browser, and a solid launcher with enough widgets to satisfy just about anyone's tastes.

posted on 01 Mar 2012, 08:23 6

8. danwatson (Posts: 102; Member since: 03 Jan 2012)


It was not so much that Sense was too much. During the Froyo days when I got my EVO, there were still alot of missing elements in stock google and it was not very pretty. Sense added those missing elements and made the system more complete. Now in ICS, there are very few missing elements and Sense needs to back off a bit to let ICS show off. Sense also makes the upgrade cycle time ALOT longer and that needs to be fixed. They should make Sense less integrated and more separate apps. I use GoLauncher which is a full launcher and yet requires just an app install. It also works fine with new versions of android and is quickly updated

posted on 01 Mar 2012, 17:53 2

14. joseg81 (Posts: 166; Member since: 15 Jul 2011)


finally someone that understands me. i wish sense was an option rather than a requirement. make all phones stock then offer sense as an add on.

posted on 01 Mar 2012, 09:02 4

9. pedobear (Posts: 22; Member since: 24 Feb 2012)


they should have just had a new beginning when ics came out and used stock with some small changes because stock 4.0 looks the sexiest out of all the skins.

posted on 01 Mar 2012, 11:49

10. snowgator (Posts: 3233; Member since: 19 Jan 2011)


Not much to add to most of the comments above. HTC had a great, complimentary UI to Android, and than they got a little full of themselves with the good press and got carried away. I have yet to play with an ICS Android yet, but those I trust say it is a great, feature filled version of Android that needs very little added to it. I hope HTC and other manufacturers understand that. With Google now all but dotting the "i" and crossing the "t" on the Motorola purchase, I fully expect Moto to be almost completely stock. I am truly fascinated to see how that plays out VS Sense, TouchWiz, LG's UI, and Sony's new UI. (I am becoming a huge fan of Sony, by the way. Very impressed with their efforts and plans.)

posted on 01 Mar 2012, 11:52

11. remixfa (Posts: 13930; Member since: 19 Dec 2008)


Moto is still run as a completely independant company. Hense, you will still probably find Blur on every darn handset. Though I do wish to see them throw at least one monster pure stock handset with promises of quick updates. I wish that from every manufacturer..lol

posted on 01 Mar 2012, 12:43

12. akhi216 (Posts: 61; Member since: 01 May 2011)


Resource-hogging Sense is the reason I went stock Android.

posted on 01 Mar 2012, 12:47

13. techsavvy.jaz (Posts: 103; Member since: 07 Feb 2012)


And being a previous owner of HTC Desire, on which the GB update wasn't made official (though they released the rom and asked everyone to "experiment") because of the Sense UI, I welcome this move.

posted on 01 Mar 2012, 20:17

15. Stuntman (Posts: 733; Member since: 01 Aug 2011)


On my Desire Z, Sense has the best widgets available on GB. Nothing else I have seen comes close. It's not until I got a tablet running Honeycomb where I found widgets coming close to the quality of widgets I found in Sense.

posted on 01 Mar 2012, 20:53

17. ENIGMA (Posts: 81; Member since: 17 Feb 2012)


SENSE TAKES UP ALOT OV RAM ALMOST 270MB INCLUDING ANDROID CORE WOW

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