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Facebook is your top smartphone app for 2013, according to Nielsen

Posted: , by Alan F.

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Facebook is your top smartphone app for 2013, according to Nielsen
Nielsen, the same company that tells CBS that people are watching 2 Broke Girls each week, also measures American's use of mobile technology. For example, the ratings company did one of its usual surveys to see which smartphone apps were visited the most each month on average, from January through October. The survey included those iOS and Android users 18 years and older.

According to Nielsen, Facebook was the top smartphone app of 2013 with 103 million unique users each month. That was a 27% increase over last year's figure. Facebook's Instagram finished 7th with nearly 32 million unique visitors a month. That is a very healthy 66% increase over last year. Finishing in the runner-up position was Google Search with 76 million visitors in an average month, a 37% increase. After Google Search, the next four sports all belonged to Google with Google Play, YouTube, Google Maps and Gmail scoring from 3rd through 6th. Apple Maps was 8th, Stocks 9th and Twitter was 10th.

Nielsen also revealed its survey of mobile operating system use from August through October. During that period, 52% of smartphone owners were using an Android flavored phone while 41% were using an Apple iPhone. BlackBerry users made up 3% of the total while Windows Phone and others each had 2% of the market.

One last interesting statistic. From the beginning of the year through October, smartphone penetration rose from 56% to 65% of U.S. mobile phone users.


source: Nielsen via Engadget

8 Comments
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posted on 16 Dec 2013, 23:56 1

1. asingha94 (Posts: 290; Member since: 08 Apr 2012)


On the top for most buggy(Android) too!!

posted on 17 Dec 2013, 00:01

2. itsdeepak4u2000 (Posts: 2767; Member since: 03 Nov 2012)


What about Whatsapp?

posted on 17 Dec 2013, 00:17

3. Andrewtst (Posts: 352; Member since: 25 Jan 2009)


No surprise.

posted on 17 Dec 2013, 00:37 1

4. tiara6918 (Posts: 1482; Member since: 26 Apr 2012)


Facebook app on android is filled with so many bugs

posted on 17 Dec 2013, 01:28

5. johnbftl (Posts: 220; Member since: 09 Jun 2012)


Seriously? What was with the unnecessary slam on 2 Broke Girls? If no one was watching it, then it wouldn't be in its third season, nor would it have been nominated for three Emmys/won one. If you don't like the show, keep your opinion to yourself. You're a journalist, or at least try to pretend to be one. Based on your articles lately I'm going with the latter. You can't even list off Sprint's lineup of Spark capable devices on two, not one, but two articles.

posted on 17 Dec 2013, 02:29

6. RebelwithoutaClue (Posts: 1093; Member since: 05 Apr 2013)


It must be me, but where does he slam 2 Broke Girls or imply nobody's watching? He just mentions Nielsen is a company that informs CBS what viewers actually watch.

posted on 17 Dec 2013, 06:55

7. AfterShock (Posts: 2862; Member since: 02 Nov 2012)


That is one thing I try to avoid like it's the plague itself, Facebook.

posted on 17 Dec 2013, 12:03

8. andynaija (Posts: 485; Member since: 08 Sep 2012)


I stopped using the Facebook app loooong ago, too laggy and annoying.

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