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CMO Shao Yang explains Huawei's lack of confidence in Windows Phone

Posted: , by Luis D.

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CMO Shao Yang explains Huawei's lack of confidence in Windows Phone

In an interview taken at MWC 2014, Huawei's CMO, Shao Yang, opened up about the company's problems with Windows Phone. Essentially, it's the bigger licensing cost, the so-called "app gap", and the fact that WP is a closed platform that concern the Chinese giant. Yang thinks that "all Windows Phone [devices] looks too similar, and it is hard to differentiate different brands from each other." We assume that he refers to the software and user experience, instead to the hardware design. Yang explained that, unlike the open-source Android, Windows Phone "blocks a vendor to make their own innovation", which sounds a little clueless - after all, a large percentage of hardware and software innovations in computing have happened on PCs running Windows. And in the context of smartphones, Nokia has successfully implemented its own standout photo and hardware features on Windows Phone.


However, Yang claims that Nokia is privileged to certain Microsoft APIs and has an advantage, which he expects will grow bigger as the two companies merge. "When Microsoft and Nokia combine together, it will be even harder to open the API." - he believes, and adds that Microsoft gobbling up the Finns' devices division will "not make the competition fair". The API claim is curious, as we think that

such unfair competition would have sparked a strong outrage among manufacturers.


Overall, there can't possibly be a clearer indication of Huawei's lack of confidence in Windows Phone. Although the company is on the Microsoft hardware partnership cruise, it's obvious that the bulk of its mobile efforts will remain focused on Android for the time being. Some of Yang's arguments are fair - it's inarguable that Android as an open-source platform lets the entirety of a vendor's vision come through, and its plausible that opening up WP will let other makers explore their own ideas about the ever-present Live tiles.


Would you like to see vendors apply their custom “skins” and user experiences on Windows Phone in the same way they do on Android?


source: WPXBOX

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posted on 24 Mar 2014, 03:33 4

1. neJANIS (Posts: 2; Member since: 24 Mar 2014)


Would you like to see vendors apply their custom “skins” and user experiences on Windows Phone in the same way they do on Android?

Yes! At this moment I wouldn't even consider buying WP phone other than Nokia, because of this - they all are the same (Huawei, Nokia, Samsung, HTC) - there is just no difference between them. I would really like to see WP more customisable for manafactuers.

posted on 24 Mar 2014, 03:45 1

3. theminolaboy (Posts: 128; Member since: 18 May 2013)


Would you like to see vendors apply their custom “skins” and user experiences on Windows Phone in the same way they do on Android?

No. Because if that will happen, WP will only serve as another mobile platform struggling to create a dent in the mobile industry. It is already struggling to keep up though it's clear that it's climbing the charts but being WP is the only reason why WP is WP, right? Anyway, I wouldnt buy a Huawei WP. Their efforts to promote WP is just shy of nothing.

posted on 24 Mar 2014, 07:17 1

26. Finalflash (Posts: 1802; Member since: 23 Jul 2013)


But that was the original problem before Android, everyone wanted their own OS platform to deliver different experiences. They had 50 different App stores and consumers couldn't switch a hardware platform if they were too invested in one. Android changed this and therefore, we have a huge hardware improvement effort because all Android manufacturers have to fight on that and can't trap people as easily. MS and Apple want the old days back where you get trapped in their ecosystem and they do not have to innovate (I can only image the crap Apple would release if Android didn't exist). You have to let OEMs customize or else they can't express themselves and therefore, try to make their own crappy OS like Tizen and trap customers in their ecosystem.

posted on 24 Mar 2014, 13:40

38. DFranch (Posts: 140; Member since: 20 Apr 2012)


Do you think you're not locked into Android? Or how about google services like Gmail? You just have more options as far as manufacturers. Apple is locked down, but any company can make windows phone handsets.

posted on 24 Mar 2014, 14:58

39. eharris560 (Posts: 64; Member since: 28 Dec 2012)


" their own crappy OS like Tizen and trap customers in their ecosystem." No need to say more.

posted on 24 Mar 2014, 03:45 1

4. xperiaDROID (limited) (Posts: 5577; Member since: 08 Mar 2013)


Sadly, Microsoft won't allow it to since Android is a really customisable OS. If Windows Phone is customisable, will it still be called Windows Phone? It will be more like Android.

posted on 24 Mar 2014, 06:09 1

18. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


welcome back after a weeks holiday//

poor Rodney was ans has been trolling so PA sent him to a weeks vacation, along with straightedgenexus, o and mxzy

posted on 24 Mar 2014, 04:27 1

9. alterecho (Posts: 1085; Member since: 23 Feb 2012)


Microsoft's intention, from the beginning, is to emulate Apple's pattern of controlling both hardware and software.

posted on 24 Mar 2014, 06:00 1

15. Droid_X_Doug (Posts: 5866; Member since: 22 Dec 2010)


MS doesn't have the market share that Apple has, so its ability to dictate terms to hardware partners is limited. Buying Nokia was the only viable alternative for MS. Unfortunately, its growth in market share is going to be limited to Nokia, as I suspect the other hardware 'partners' (HTC and Sammy come to mind) are partners only because their license to MS' patents covering their Android business required them to support WP.

posted on 24 Mar 2014, 06:11

19. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


samsung and htc i believe dont have to pay fees to make wp, cause ms is asking samsung sony and other oems to make wp for free. even that wont help raise revenue.

posted on 24 Mar 2014, 06:14 2

20. alterecho (Posts: 1085; Member since: 23 Feb 2012)


In their cloud, they think they have the marketshare.

posted on 24 Mar 2014, 06:44

22. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


in there dreams,,,,, they should give up and delare inslvency

or quickly rush out wp9 to be half like android

posted on 24 Mar 2014, 06:49 2

24. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


hey alterecho rodney has been banned for aweek...

he would be calling everyone a troll when stating negative of the platform

posted on 24 Mar 2014, 07:27 1

27. lyndon420 (Posts: 1769; Member since: 11 Jul 2012)


Oh really? This must have just happened - he was on a non-WP article doing that very thing you claim and I called him out by asking for his definition of said term. In my opinion I think it had alot to do with the insults towards others - unfortunately there's a few of them that post their dark comments on here.

posted on 24 Mar 2014, 08:01

29. alterecho (Posts: 1085; Member since: 23 Feb 2012)


I guess no more Windows Phone marketing for a week, in the comments, then.
But I saw him somewhere recently.

posted on 24 Mar 2014, 08:18

31. papss (unregistered)


I wish you would get banned so we would have less " I hate everything attached to Microsoft".. Just saying you go the extreme other way so you are no better

posted on 24 Mar 2014, 09:07 1

32. alterecho (Posts: 1085; Member since: 23 Feb 2012)


"I wish you would get banned"
Unlike him, i don't use insulting language on others.

"you go the extreme other way so you are no better"
I only share my experience and call it like it is.
If it gets better, i will state that too.

But your profile picture and the fact that you echo the banned one's thoughts/comments, doesn't make you look like a person i could reason with.

posted on 24 Mar 2014, 09:31

33. papss (unregistered)


I'm not here to reason with you so you are actually correct on something.

posted on 24 Mar 2014, 09:39

34. alterecho (Posts: 1085; Member since: 23 Feb 2012)


Of course you don't. I'm revealing the bad state of Windows Phone, countering the lies that WP fans tell. So why would you.

posted on 24 Mar 2014, 09:56

35. papss (unregistered)


Lol bad state? Okay kid

posted on 24 Mar 2014, 11:23

37. alterecho (Posts: 1085; Member since: 23 Feb 2012)


"Lol bad state?"
No. Horrible state, actually.

posted on 24 Mar 2014, 06:03 1

16. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


wp has been trying for 10 years and no one wants and likes wp platform.

wp is only selling cause of loyal nokia fans, thats why its on mere tiny 3.8% share

posted on 24 Mar 2014, 06:17 1

21. alterecho (Posts: 1085; Member since: 23 Feb 2012)


I don't know about Windows Mobile, but you're right about Nokia and the horrible Windows Phone.
One of the reasons i got mine was because of Nokia.

posted on 24 Mar 2014, 06:47

23. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


me to i only borought it cause of nokia and that great pureview camera and the feel and touch of the phone, but i really hate the design, wish it looked like the sexy L925

Horrrible yuck you can say that again, ugly bathroom tiles hideous

posted on 24 Mar 2014, 03:43

2. asingha94 (Posts: 288; Member since: 08 Apr 2012)


everybody is!!bcz there is Nokia..

posted on 24 Mar 2014, 03:52

6. pokharkarsaga (Posts: 364; Member since: 23 Feb 2012)


So finally we can say Nokia+MS & Apple & Google+Samsung+HTC+Sony+LG+Asus+Lenovo+Huawei etc

posted on 24 Mar 2014, 04:22

8. asingha94 (Posts: 288; Member since: 08 Apr 2012)


yes...but in windows phone division!!isn't that obvious!

posted on 24 Mar 2014, 03:49 1

5. Lt.Green (Posts: 386; Member since: 13 Mar 2014)


I've associated WP with Nokia. To use WP from a different brand seems off. That's just me.

posted on 24 Mar 2014, 03:54 3

7. nlbates66 (Posts: 303; Member since: 15 Aug 2012)


I'm thinking that many of the people who complain about lack of vendor customization in Windows Phone are the same people who complain about companies like Samsung adding "bloat" to their implementations...

posted on 24 Mar 2014, 04:53 1

10. StraightEdgeNexus (Posts: 3418; Member since: 14 Feb 2014)


Lol i can say even Microsoft doesnt has confidence over wp.

posted on 24 Mar 2014, 05:00 1

11. boosook (Posts: 1032; Member since: 19 Nov 2012)


That's exactly why Google had to sell poor old Motorola.

posted on 24 Mar 2014, 05:49

14. papss (unregistered)


You mean to gut Moto of its patents?

posted on 24 Mar 2014, 05:21

12. Gadgety (Posts: 90; Member since: 03 Sep 2012)


My reasons to consider WP: Nokia's 41mp lossless zoom camera; Nokia's global full off line GPS mapping, turn by turn navigation, and public transport info, frugality. I guess that's about it.

posted on 24 Mar 2014, 05:47 3

13. papss (unregistered)


That would be a first.. A Chinese company worried about looking similar to other oem's

posted on 24 Mar 2014, 08:12 2

30. Antonyjoseph (Posts: 215; Member since: 06 Apr 2013)


Lol! Good comment.

posted on 24 Mar 2014, 06:07 4

17. Antonyjoseph (Posts: 215; Member since: 06 Apr 2013)


Who wants a Chinese Windows phone anyway. For WP phone I would go for Nokia / MS phones any day.

posted on 24 Mar 2014, 07:12 5

25. Liveitup (Posts: 1331; Member since: 07 Jan 2014)


How much innovation has Huawei done on android? The Lumia phone with double tap to unlock and glance screen makes it distinctly different..
as for nokia getting additional APIs to work on.. Its pretty clear if u work hard u ll get the benefits.. Samsung works hard on android it introduced so many new features like octacore, air gestures etc. What has huawei done on android to distinguish itself from the crowd?
keep whining.. Meanwhile karbonn and xolo are cruising ahead with $100 phones.

Allowing OEMs to overlay their own interface on WP will open it up to the same lag problem as found in Android! New Android phones may perform ok when first bought pristine but begin to lag, even with Jelly Bean in it, over time!

His second point on ecosystem will sort itself out as user base and market share grows. The WP platform is not stagnant and is still growing. It's not as if Android and iOS had tons of apps and an extensive ecosystem at the beginning.

As to his first point, Android true is free but putting out a handset to the market is not that cheap because you still need to pay Google for their services and pay for patent licenses to other companies. Unless of course he's talking of AOSP Android, or non-Google Android, which is very popular in China. But Microsoft is now rumored to have one-on-one deals with select OEMs to use the OS for free so that takes care of the first point.

posted on 24 Mar 2014, 07:34 1

28. CX3NT3_713 (Posts: 1949; Member since: 18 Apr 2011)


I would like WP OS to be more customizable, I like OEM custom UI's , cause stock Android is horrible..imo , lets see what Microsoft brings us, in its next update :)

posted on 24 Mar 2014, 11:06

36. 7thspaceman (Posts: 1100; Member since: 14 Feb 2011)


Microsoft like Apple likes to control it's operating system Microsoft and Apple do not want too much fragmentation of their Operating systems. What they make is what you get. Linux and Android do allow Users to do more custom work. I like to draw and design things I own a Nokia 928 I like the tile interface tech but not how they are shaped. Microsoft needs to at least round off the 90 degree corners of the Tiles and space them further apart or round off the sides of the tiles completely and space them further apart to dress up the look of their UI.
Microsoft must learn the hard lesson that if something does not look good it wont sell. That is why MS must reshape their UI'S TILES. the huge=Windows 8.1 update will and coming updates will make Windows Phone 8 smart phones more useful.

posted on 24 Mar 2014, 18:40

40. jroc74 (Posts: 4943; Member since: 30 Dec 2010)


He makes some good points.

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