Cyber Dust has been described as "WhatsApp meets Snapchat." While basketball might have inspired Cuban to use 24 seconds to let a text live, the app was actually inspired by Cuban's own problems with the SEC, the agency that took him to court and accused him of insider trading. Cuban realized that every text written can be taken out of context. To prevent others from trying to put their own spin on your written words, Cyber Dust does not store any of your texts on its servers. Once a text is gone, the words cannot come back to bite you in the butt. Besides texts, Cuban says that he is working on a feature that would allow your entire digital footprint to be removed, over time.
Cuban became a billionaire when he sold Broadcast.com to Yahoo for $5.9 billion back in 1999. The way messaging apps are valued these days, and with the huge increase in Snapchat's valuation last year, who knows? Cyber Dust might turn out to be his next multi-billion dollar idea.