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Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits

Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits

Posted: 14 May 2012, 04:57, by Daniel P.

Categories: Apple Apple

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Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits

Our collective geek subconscious no doubt registers each time an Apple device or an Android gear shows up in a movie or TV series scene, but now research firms have dressed up those appearances into numbers for 2011.

Last year Apple was the Hollywood darling with iDevices appearing in no less than 40% of the 2011 box office hits, and that's without Apple paying a dime, but rather offering barter deals in its own ads and iTunes screens, like with "Mission Impossible".

Hit shows like "House M.D.", "30 Rock", "The Good Wife", "Gossip Girl" and so on, are waving iPhone, iPads and MacBooks left and right, often without even a "promotional consideration furnished by Apple" tagline in the end. In fact, in the IMDB list of promotional considerations Apple is present only for "House M.D.", and older episodes of "30 Rock", from the famous shows.

Apple's appearance in top box office movies was twice as often in 2011 as that of other traditionally strong product placement computer brands like Dell or HP. Actually they seem to be the brand of choice when a traditional office, or government agency atmosphere has to be presented, like in "The Office", or "CSI". In contrast, Apple's gadgets are rarely into the hands of a villain, and are often the topic of devotion and discussion themselves for whole episodes, like with "Modern Family", or when Raj from the "Big Bang Theory" fell in love with Siri. And that's a show in which one of the main characters, Sheldon Cooper, has a little green Android robot on his desk.

Gavin Polone, who produces HBO’s Curb Your Enthusiasm, says about the Apple-producers relationship that “Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones. It’s kind of a graft situation.”

source: BusinessWeek & IMDB

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1. Cyan3boN posted on 14 May 2012, 05:48 0 1

why do I care when its not my darling, its a bi**h.

2. Bluesky02 posted on 14 May 2012, 05:50 0 0

Free Marketing?

3. x7black7x posted on 14 May 2012, 06:00 4 0

fasion symbols '' iphone, ipad, ipod, isheep, istevejobs''

14. InspectorGadget80 posted on 14 May 2012, 16:40 0 0

you also forget to mention. iHOLLYWOOD

4. networkdood posted on 14 May 2012, 10:02 0 1

Wow, it was a much higher percentage in 2009....I see more Android phones in movies now...not that it matters

5. remixfa posted on 14 May 2012, 10:09 1 2

so, if its 40%, whats the other 60%? hmm? we know its not going to be blackberries and WP7 very often. Me thinks the story ignores a green giant in the room.

6. paulyyd posted on 14 May 2012, 11:24 0 0

lol keep dreaming buddy

7. taco50 (banned) posted on 14 May 2012, 12:05 1 1

Sad, but no one cares about android. It's just a cheaper alternative.

10. remixfa posted on 14 May 2012, 14:03 0 0

nitroglycerine

12. InspectorGadget80 posted on 14 May 2012, 16:39 0 1

NO ONE CARES bout taco50 dumb comments

9. mrochester (unregistered) posted on 14 May 2012, 13:51 0 0

Who knows who the other 60% of devices are made by. Probably a mix of every other manufacturer on the market. I doubt the other 60% is any one particular manufacturer.

11. remixfa posted on 14 May 2012, 14:04 0 0

when was the last time you didnt see a phone that was either a apple or android on a current show? Its pretty rare these days. so its a pretty obvious guess what would make up the bulk of the other 60%

8. APPLE_R0YALLY (banned) posted on 14 May 2012, 12:56 0 0

WE SAY™ its fashion. A show off. A Trend. Its for Basic
People.....!?
WE SAY™ Androids are for Technical people....!? WE ARE™ Proud..... !?

13. InspectorGadget80 posted on 14 May 2012, 16:40 0 0

already saw it on upcoming MIB III and already on Ghost Adventures Crew. I could care less bout iHollywood

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Samsung Galaxy S4
- Announced: 14 Mar 2013
- OS: Android 4.2.2
- Hardware: Quad core, 1900 MHz, Krait 300, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Apple iPhone 5
- Announced: 12 Sep 2012
- OS: iOS
- Hardware: Dual core, 1300 MHz, Apple Swift, 1016 MB RAM
- Display: 4.0 inches, 640 x 1136 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1700/2100 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s HSDPA+ (4G) 42.2 Mbit/s UMTS EDGE GPRS EV-DO Rev.A EV-DO Rev.B
Samsung GALAXY Note II
- Announced: 29 Aug 2012
- OS: Android 4.1.2 4.1.1
- Hardware: Quad core, 1600 MHz, ARM Cortex-A9, 2048 MB RAM
- Display: 5.5 inches, 720 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 35 hours of Talk Time, 980 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 21.1 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
HTC One
- Announced: 19 Feb 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1700 MHz, Krait 300, 2048 MB RAM
- Display: 4.7 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 4 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Sony Xperia Z
- Announced: 07 Jan 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13.1 megapixels, 1920x1080 (1080p HD) video
- Battery: 11 hours of Talk Time, 550 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Google Nexus 4
- Announced: 29 Oct 2012
- OS: Android 4.2.2 4.2.1 4.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 15.3 hours of Talk Time, 390 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
LG Optimus G
- Announced: 28 Aug 2012
- OS: Android 4.1.2 4.0.4
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Battery: 15 hours of Talk Time, 335 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Nokia Lumia 920
- Announced: 05 Sep 2012
- OS: Windows Phone 8
- Hardware: Dual core, 1500 MHz, Krait, 1024 MB RAM
- Display: 4.5 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8.7 megapixels, 1920x1080 (1080p HD) video
- Battery: 17 hours of Talk Time, 400 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS

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Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits

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14 Comments Follow Following

1. Cyan3boN posted on 14 May 2012, 05:48 0 1

2. Bluesky02 posted on 14 May 2012, 05:50 0 0

3. x7black7x posted on 14 May 2012, 06:00 4 0

14. InspectorGadget80 posted on 14 May 2012, 16:40 0 0

4. networkdood posted on 14 May 2012, 10:02 0 1

5. remixfa posted on 14 May 2012, 10:09 1 2

6. paulyyd posted on 14 May 2012, 11:24 0 0

7. taco50 (banned) posted on 14 May 2012, 12:05 1 1

10. remixfa posted on 14 May 2012, 14:03 0 0

12. InspectorGadget80 posted on 14 May 2012, 16:39 0 1

9. mrochester (unregistered) posted on 14 May 2012, 13:51 0 0

11. remixfa posted on 14 May 2012, 14:04 0 0

8. APPLE_R0YALLY (banned) posted on 14 May 2012, 12:56 0 0

13. InspectorGadget80 posted on 14 May 2012, 16:40 0 0

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