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Apple's stock down more than 5% after reporting earnings miss

Posted: , by Alan F.

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Apple's stock down more than 5% after reporting earnings miss
"Apple reports worse-than-expected 3Q results on weak iPhone sales. It will be interesting to see if China–which surprised on the upside in the April quarter–was a reason for the miss this quarter. Shipments of 26 million iPhones missed the consensus number of 28 million, according to Piper Jaffray, although 17 million iPads were better than the 16 million seen by analysts. The miss shows how reliant Apple is on the iPhone being the difference maker in the company’s performance."-Goerge Stahl, Dow Jones
Shares of Apple were down sharply in after-hours trading after the tech company reported weaker than expected fiscal third quarter earnings. With Wall Street analysts expecting the company to report $10.37 a share in profits, the actual figure came out to $9.32 a share. It was a substantial miss for a company that often downplays its expectations in order to make quarterly reports beat analyst's estimates. Revenue, at $35 billion, also missed expectations for the three month period. The numbers still came in ahead of last year's numbers which included revenue of $28.6 billion and net profit of $7.79 per share.

Apple sold 26 million units of the Apple iPhone in the quarter, 2 million fewer than analysts expected

Apple sold 26 million units of the Apple iPhone in the quarter, 2 million fewer than analysts expected

Gross margin for the third quarter was 42.8%, up from last year's 41.7%. 26 million Apple iPhone units were sold in the quarter, up 28% from last year. Apple iPad units sold came out to 17 million for an 84% increase over last years' figure. Analysts had expected Apple to sell 28 million units of its smartphone and 16 million tablets in the period. In after-hours activity, Apple's shares were trading at $570.00, down $30.92. The 52 week high for the shares is $644 with the 52 week low at $353.02. 

Apple also plunged the pin deeper into the balloon by predicting revenue of $34 billion and earnings of $7.65 a share for the current fiscal quarter, both well below analysts estimates. And while Apple does like to massage expectations lower, as we already pointed out, these figures go well beyond gaming the analyst's numbers. This most likely means that Apple won't be launching the next iteration of the Apple iPhone until October when the new fiscal year begins for Apple. If the Apple iPhone were to be launched September 21st as the latest speculation suggests, the company would have had higher expectations for the current three month period which includes September.

source: WSJ, MarketWrap, AllThingsD

67 Comments
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posted on 24 Jul 2012, 15:57 33

1. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


I think we now know why Apple is asking for 2.525 billion from Sammy now.

posted on 24 Jul 2012, 17:17 4

34. Angkor (Posts: 108; Member since: 05 Jul 2012)


Apple made $8.8 billions in profit stock is nothing compare to cash in hand of $120 billions.

posted on 24 Jul 2012, 18:58 8

40. jogutier (Posts: 324; Member since: 12 Feb 2010)


Would it be too much to say people are getting smarter with technology and buying Android products. :)

posted on 25 Jul 2012, 02:15 3

57. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


I guess they are waiting for the next iPhone.

posted on 24 Jul 2012, 15:58 10

2. good2great (Posts: 1035; Member since: 22 Feb 2012)


lol here we go!!!!

posted on 24 Jul 2012, 16:00 11

3. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


I think the lawsuits are what's damaging the company.

posted on 24 Jul 2012, 16:01 6

6. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


yeah, the lawyers are making out like bandits.

posted on 24 Jul 2012, 16:11 6

11. good2great (Posts: 1035; Member since: 22 Feb 2012)


naw i believe its what everyone expected it to be... upgrades are being held for the iPhone 5. as well as some of those sells were lost to high end android phones.

posted on 24 Jul 2012, 16:23

19. superguy (Posts: 268; Member since: 15 Jul 2011)


Maybe not. I'd expect that more of Q3 with Apple putting the 4S on sale to dump inventory for the 5. Q2 was still sufficiently far away from that.

posted on 24 Jul 2012, 16:01 4

4. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Bloomberg released some info on this.

http://www.bloomberg.com/news/2012-07-24/apple-falls-short-of-analysts-expectations-amid-iphone-slump.html

posted on 24 Jul 2012, 17:20 2

35. lauremar (Posts: 180; Member since: 29 Feb 2012)


Another info from reuters which is a great unbiased opinion from an EU reporter...

http://www.reuters.com/article/2012/07/24/us-apple-earnings-idUSBRE86N1GL20120724

posted on 24 Jul 2012, 20:33 2

47. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


How is a finance website showing biased opinions. Analysts look at the trends and what not and make a prediction of where it could be. It just so happens they didn't meet the set expectations. Doesn't mean Bloomberg is biased.

posted on 24 Jul 2012, 16:01 7

5. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Great time to buy Apple stocks if yu ask me. As soon as the next iPhone is released the stock will probably be at an all-time high!

posted on 24 Jul 2012, 16:08 2

7. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Not likely, sky-rocketing, but might be lucky to hit 12-13 bucks a share.

posted on 24 Jul 2012, 16:09 2

10. good2great (Posts: 1035; Member since: 22 Feb 2012)


true indeed...

lets go in 50/50...

posted on 24 Jul 2012, 19:54 3

41. MeoCao (unregistered)


My opinion is you have to sell Apple stock now.

The power of Apple depends on iOS. We can see that JB has far surpassed iOS6 as the best mobile OS and Tim Cook lacks the vision and skill of Steve Jobs to guide the development.

That's why Tim Cook is concentrating his energy on law suits.

posted on 24 Jul 2012, 16:09 10

8. Sniggly (Posts: 6490; Member since: 05 Dec 2009)


They still grew, but they sold almost 10 million less iPhones this quarter than last. That's a drop of a third. I doubt it's all due to anticipation of the iPhone 6.

posted on 24 Jul 2012, 16:09 3

9. sudbury78 (Posts: 123; Member since: 12 Jul 2012)


I am buying more in the morning. They have set another record earnings for and sales. Wall Street had too high of expectations hence the sell off.

posted on 24 Jul 2012, 16:12 5

12. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Have fun with that $600 dollars a share. But we're only talking a %0.48 drop. It's typical for a companies stock to go down like that before a new product is dropped.

posted on 24 Jul 2012, 16:13 2

13. sudbury78 (Posts: 123; Member since: 12 Jul 2012)


do some research with your fancy android phone and you will see the P/E ratio screams buy. $600 is a bargain for the long term.

posted on 24 Jul 2012, 16:37 1

24. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


1. I have a windows phone. 2. $600 may be a bargain to you, but like most people in the US, $600 would determine if I still have a place to live or not. But, I'm not arguing that it won't skyrocket or this is a bad deal at all. Sorry for the confusion bud.

posted on 24 Jul 2012, 16:14 3

14. remixfa (Posts: 13902; Member since: 19 Dec 2008)


times like this is when its a good time to buy. Actually, I'd wait for the next quarterly to see to buy. If they miss again, its going to be a nice little cascade down. Then you hold onto it until the i5 gets released in the fall/christmas and watch the stock rise a bit.

Then again, apple's biggest gains are probably over. In order for a 20% rise in stock price to happen they would have to basically make tens to hundreds of billions more than they do.

If you got in while apple was cheap, your a gazillionaire. Buying it now is more of a performing stable stock. If you want to make real money you need to stick to smaller stocks on the verge of a major announcement and hope for the best.

posted on 24 Jul 2012, 16:39 2

25. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Like Nokia with the WP8. $1.79 a share right now. Watch the WP8 jump it to around 7-8 a share. Increase is an increase and that easy money and not really that risky. You'll loos maybe 100-200 bucks instead of like 10-20,000.

posted on 24 Jul 2012, 20:13

43. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


I WISH I woulda bought Apple stock back in the day.....

I can hate on the company for their lawsuits and business practices.....but like the saying goes....money talks and.....bs walks.

posted on 24 Jul 2012, 20:49 3

51. remixfa (Posts: 13902; Member since: 19 Dec 2008)


very true. the only downside is that they dont pay dividends to shareholders like they should on their profits like most companies anywhere near that size do. Greedy bastards.

I hate the word "greedy" with businesses, but with apple its extremely accurate.

MS, Nokia, Asus, and Samsung are stocks I'd be watching right now. Samsung is touch n go. It has a steady rise now ,but a bad judicial verdict will reverse that. However good anti-apple verdicts will raise the price further while squashing apple's just a bit. (and if they do get a bad verdict, let it ride down past the next quarterly earnings and buy it at a discount, because it will rise again) Asus has had a steady rise in sales every year.. and If/when Windows 8 takes off MS and Nokia will be by far the biggest recipients.
I would buy nokia's stock about a week before their first official W8 unvieling.. especially if it is a W8 phone with that Pureview camera on it. Then just let it ride and see where it goes. By the time W8 gets to 10% market penetration, Nokia's share price should be up 200-300% plus.

The big money is on the small stocks, not the big ones... but they come with bigger risk. The long term steady but slower gains are on the big stocks. risk vs return.

posted on 24 Jul 2012, 16:16 4

15. valapsp (Posts: 442; Member since: 12 Aug 2011)


Apple is screwed :D:D:D:D:D

posted on 24 Jul 2012, 16:28 3

22. Jay_F (Posts: 236; Member since: 29 Nov 2011)


You are quite dumb.

posted on 24 Jul 2012, 16:16 2

16. marchels14 (unregistered)


ha ha ha ha.

posted on 24 Jul 2012, 16:19 1

17. lauremar (Posts: 180; Member since: 29 Feb 2012)


KARMA is B!tch!!!

posted on 24 Jul 2012, 16:19 4

18. sudbury78 (Posts: 123; Member since: 12 Jul 2012)


I am willing to bet the majority of you that claim to hate apple have an ipod, ipad or even an iphone.

posted on 24 Jul 2012, 16:26 3

21. superguy (Posts: 268; Member since: 15 Jul 2011)


I don't.

I had an iPod at one point, but it was given as a gift. I then passed it on to a girlfriend as I never used it.

I'm proud to say I've never spent a dime on anything Apple. Ever. And since they're turning into a patent troll, I never will. I'd sooner buy a Windows Phone or Blackberry before I buy anything Apple.

posted on 24 Jul 2012, 16:30 3

23. Jay_F (Posts: 236; Member since: 29 Nov 2011)


Yes the perfect attitude. I've never tried their products but I know that I absolutely hate it and will never buy anything from said company. What a foolish way to live a life.

posted on 24 Jul 2012, 16:50 3

29. Roomaku (Posts: 278; Member since: 06 Feb 2012)


Only people who are foolsih are those who close of there minds to any other type of product. It's perfectly reasonable to own an iPhone and not have a single other Apple products. As long as you weighed the competition and chose Apple because you like it ( not because of others) you shouldn't be a fool you've just made a different decision.

posted on 24 Jul 2012, 20:19 2

45. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


I agree with this.

What kills me is some iPhone, Apple fans look down on others....for not making that choice.

And believe me....it has been this way before Android was popular, or even in use. It used to be Apple vs. MS. OS X vs Windows.

Now its Apple vs Google. iOS vs Android.

posted on 25 Jul 2012, 11:20

64. Roomaku (Posts: 278; Member since: 06 Feb 2012)


Agreed Those are the kinds of people to avoid LOL

posted on 24 Jul 2012, 16:53 2

30. Immolate (Posts: 249; Member since: 17 Jun 2011)


I see what you did there. The one guy says "you suck because you own an Apple product and you're dogging them, you hypocrite. Then the guys says "no I don't," and then you say "aha! You do not own an Apple product, and therefore you are a fool for judging them".

Well my friend, like superguy, I owned an Apple product once--an iPhone 4S that I got for work--but didn't care for it. Like him, I won't buy another Apple product, primarily because the operating system seems intentionally wrong-headed. That seems like a reasonable buying decision to me, and not foolish at all.

posted on 24 Jul 2012, 16:41

27. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Nope, never

posted on 24 Jul 2012, 16:42 3

28. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


I've owned an iPod Touch when it first came out. But, sold it because I just stopped using it. I don't hate Apple for their products. I dislike them for the way they do business and try to kill off their competitors that make a product of equal usefullness or value.

posted on 24 Jul 2012, 20:16

44. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


I dont have one single Apple product. I wanted to try OS X......decided on going with Linux. I wanted an iPhone....until I got a Droid 1.

Was too much of a hassle to go OS X. And Verizon waited too late to get the iPhone.

So at this time I have no desire for anything Apple....unless its their stocks.

posted on 24 Jul 2012, 16:24

20. Carlitos (Posts: 265; Member since: 23 Oct 2011)


What goes around comes around!

posted on 24 Jul 2012, 16:40 4

26. BREvenson (Posts: 190; Member since: 17 May 2012)


This has happened for the last few years, like clockwork. As much as I enjoy seeing Apple's stock fall, it's only temporary, so I don't get all "in your face" and "take that" about it, like some people here.

The stock will jump again when the next iPhone is announced, and again when it is released. Why? Because it's been the same thing for the last couple of years.

posted on 24 Jul 2012, 16:59 1

32. Immolate (Posts: 249; Member since: 17 Jun 2011)


Agreed that it's a bit early to start writing Apple's epitaph. However, I frequently join earnings calls in my industry and it's given me a certain respect for the analysts that follow companies and industries. They most certainly take business cycles and seasonal factors into consideration, and when they guess wrong, it's usually because something they weren't counting on came in to play.

So I'm not going to write Apple off, as much as I'd like to, but I'm also not assuming that past performance is a guarantee of future results. The mighty always stumble, eventually, and the faster the rise, the more fragile the perch.

posted on 24 Jul 2012, 16:54 3

31. Quezdagreat (Posts: 386; Member since: 05 Apr 2012)


Phonearena is giving fandriod a lot of articles today to hate and whine about apple

posted on 24 Jul 2012, 17:09 3

33. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Because iSheep are perfect and never hate or whine about android. It's equal for both sides. Get over it.

posted on 24 Jul 2012, 18:01 3

38. Quezdagreat (Posts: 386; Member since: 05 Apr 2012)


I can't get over it if I'm going to read haters comments on every apple article on here

posted on 24 Jul 2012, 20:37 1

48. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Quezdagreat, you must be new. Let me enlighten you. Taco(iFan extremist) used to post on every single android article that PA released. That which his entourage tried backing him up. Then he got banned. Nobody is safe from haters. Not even Apple.

posted on 24 Jul 2012, 22:33 3

54. Quezdagreat (Posts: 386; Member since: 05 Apr 2012)


I know who he is,I notice everyone of you guys love to bring his name into a convo. what's 1 android hater compared to 10+ apple haters on a regular basis

posted on 25 Jul 2012, 04:27 1

58. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


Well....since I never bought his name up, and very rarely do it...."everyone of you guys" isnt correct.

Who are these "you guys" you speak of?

Just like I dont think he speaks for all Apple, iPhone, iDevice users...dont assume one Android users speaks for all Android users.

Android haters usually look at Android as a poor mans iPhone, a knock off.....like Android users couldnt afford an iPhone. For starters....I hate elitist attitudes. One post recently said ppl who do "real work" use WP or iPhone. Exchange was bought up....and I agreed about Exchange. Then I thought about it....

Some ppl do real work and never use Exchange. So..... if you dont have to use Exchange....you dont do real work? Your buddy with the food name is the one who bought up Exchange....it was one of his more logical and less trolling posts. But it was borderline elitist.

See how I still didnt mention his name....?

posted on 25 Jul 2012, 08:41 1

63. Quezdagreat (Posts: 386; Member since: 05 Apr 2012)


I was talking about the guys who bash iphones on every article. I don't think all androids are a knock off, only the ones made by Samsung(iPhones manufactuer)

posted on 24 Jul 2012, 21:43 1

52. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


Ignore the haters.

Trust me, I know its hard.....case in point.....

posted on 24 Jul 2012, 20:23

46. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


Exactly...lol.

How can an iFan complain about Android fanboys.....thats an oxy moron.....

posted on 24 Jul 2012, 17:32

36. thephoneguy92 (Posts: 191; Member since: 29 Dec 2011)


Can someone tell me why this is breaking news please?

posted on 24 Jul 2012, 20:38 1

49. cptbeatstix (Posts: 101; Member since: 19 Jul 2012)


Because for a Corporation as big as Apple to drop 5% on stock, it's a big deal money wise if you had stock in the company.

posted on 24 Jul 2012, 17:46 1

37. mas11 (Posts: 1015; Member since: 30 Mar 2012)


How are those lawsuits working out for you Apple?

posted on 24 Jul 2012, 23:48 1

55. Jay_F (Posts: 236; Member since: 29 Nov 2011)


And lawsuits have what, exactly to do with stock prices that were based off of an earning report?

posted on 25 Jul 2012, 13:35

65. mas11 (Posts: 1015; Member since: 30 Mar 2012)


Think of all the money and time they spent on those lawsuits that they could have spent improving their products.

posted on 24 Jul 2012, 18:02

39. networkdood (Posts: 5517; Member since: 31 Mar 2010)


My sister and her husband purchased 2 iphone 4s at best buy for 100.00 combined and taxes....R.I.P sis.....lol

posted on 24 Jul 2012, 20:11 3

42. snowgator (Posts: 3159; Member since: 19 Jan 2011)


I am one of the first to say unless something drastic happens at Apple, it has peaked. Obviously, if their TV market takes off, or they branch out to some new direction and hit it big, then all bets are off. But as for their product line, honestly where are they going? Nothing is really pushing the envelope with iOS or the iPhone, their Mac computers haven't really gain market share, and their iTunes is dominate, but much like Microsoft and Windows, with that much of a lead you can only go down.

But "peaked" isn't the same as declining. Apple is a strong performing, well supported, much sought after company. Like Wal-Mart or McDonald's the pure strength of their size, name recognition and press support means they are not going anywhere. This stock drop is a blip on the radar, and will be forgotten if the next iPhone and iPad are successes. They are just too ingrained in the culture right now to drop too far.

posted on 24 Jul 2012, 20:47 1

50. MeoCao (unregistered)


I like your comment but have some disagreement:

- MS has absolute monopoly in PC, unlike Apple. Apple has a young, powerful and innovative Google to deal with.

-McDonald's business is simple and there's not much need for innovation, and size is decisive factor. In technology innovation is decisive (if you are not Intel or MS).

The most valuable asset of Apple was Steve Jobs, and we know what Apple was like without him.

posted on 24 Jul 2012, 22:11

53. jroc74 (Posts: 3978; Member since: 30 Dec 2010)


I dont think MS has an absolute monopoly in PC. Especially if you factor in netbooks. We gotta remember PC stands for Personal Computer. One could argue tablets could be lumped in the same category. If thats so...you have the iPad and Android tablets.

Macs are still chosen. Its not close to the level PC's are....buts thats Apple's fault more than anything. Look at the requirements for Macs and PC's for using the OS.

Doesnt Dell still offer some PC's with Linux installed? If not, I'm sure they deal with Linux. I checked....HP does and I see Best Buy sells a HP PC with Linux preinstalled. Factor in online shopping and I'm sure more PC's are offered with Linux or no OS.

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