With a score of 85.62, Apple was ahead of Google's 82.82 score. Coca-Cola's 81.99 was good for third place while Amazon was next with a score of 81.92. Rounding out the top five is Kraft Foods with a score of 81.62. With Apple jumping from fifth last year to first, tech firms scored the best overall. Apple scored highest in four out of the six factors used to determine a score, Financial Performance, Products & Services, Vision & Leadership and Workplace Environment. Amazon was on top in Emotional Appeal, while Whole Foods ranked highest in Social Responsibility.
On the bottom were Financial companies and banking. Oil company BP finished dead last with financial firms AIG, Goldman Sachs, Bank of America and JPMogan Chase all battling for the worst score.
source: Harris via AppleInsider