x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Apple tops in corporate reputation with higest score in 13 years

Apple tops in corporate reputation with higest score in 13 years

Posted: , by Alan F.

Tags:

Apple tops in corporate reputation with higest score in 13 years
With the highest score achieved by any company in the last 13 years, Apple has found itself on top of the latest Harris survey on corporate reputation. Apple's score actually bucked the negative trend that the public has toward companies in general. The Harris Poll Reputation Quotient study notes that the public image of corporate America is "more tarnished today than a year ago." For example, last year 16 companies scored in the "excellent reputation" range while this year's report only shows half that number with the top designation.

With a score of 85.62, Apple was ahead of Google's 82.82 score. Coca-Cola's 81.99 was good for third place while Amazon was next with a score of  81.92. Rounding out the top five is Kraft Foods with a score of 81.62. With Apple jumping from fifth last year to first, tech firms scored the best overall. Apple scored highest in four out of the six factors used to determine a score, Financial Performance, Products & Services, Vision & Leadership and Workplace Environment. Amazon was on top in Emotional Appeal, while Whole Foods ranked highest in Social Responsibility.

On the bottom were Financial companies and banking. Oil company BP finished dead last with financial firms AIG, Goldman Sachs, Bank of America and JPMogan Chase all battling for the worst score.

source: Harris via AppleInsider

Apple is on top in the latest poll of corporate reputation
Apple is on top in the latest poll of corporate reputation

Apple is on top in the latest poll of corporate reputation



64 Comments
  • Options
    Close




posted on 13 Feb 2012, 15:57 12

1. remixfa (Posts: 13973; Member since: 19 Dec 2008)


it shows how ignorant the mass public is. Im sure all the foxconn slave workers would disagree with apple's rankings. I love how its top in "workplace environment". Obviously we are talking about the california offices, not the actual workers 36 hr shift slave cubicles

posted on 13 Feb 2012, 16:18 8

3. JeffdaBeat (unregistered)


Question...who would you have placed as number one instead?

posted on 13 Feb 2012, 17:18 5

16. androidsbiggestfan (Posts: 76; Member since: 09 Aug 2011)


Google!

posted on 13 Feb 2012, 18:22 3

27. JeffdaBeat (unregistered)


Ask Google how they felt about Net Neutrality when they sided with Verizon?

posted on 13 Feb 2012, 18:19 2

23. remixfa (Posts: 13973; Member since: 19 Dec 2008)


i dunno. i do know, however, that any company that has mass suicides and explosions from improperly built and unventilated factories should not be eligible to be on the list.. period.

posted on 13 Feb 2012, 18:21 2

26. JeffdaBeat (unregistered)


Sounds like Foxxcon, not so much Apple.

posted on 13 Feb 2012, 18:50

28. remixfa (Posts: 13973; Member since: 19 Dec 2008)


jeff, we have been round about on this merry go round 300 times now.

foxcon says that each factory is run differently according to each clients needs and employee rules

foxconn says that apple has been happy with them and they have applied with all of APPLES rules for employees

foxcon has said that apple-foxcon plants are the worst of the worst as far as working conditions.

ALL suicides and explosions have happened at apple-foxconn plants in the last year or 2.

While SJ was alive, Cook was fully in charge of contracts and conditions between manufacturing partners and worked closely with foxconn.

foxconn's CEO called his employees "animals".

Other than the recent mass suicide threat for better working conditions at the Xbox plant, there has been no major issues (outside of china's normally bad human rights violations) at non apple plants.

Be an apple fan all you want, but for god sakes.. be an honest one.

posted on 13 Feb 2012, 19:03

32. remixfa (Posts: 13973; Member since: 19 Dec 2008)


and even if none of that were true.. which it completely is. Apple pays foxconn billions a year to make their products. By turning a blind eye, they are encouraging it. And no matter how you slice it, they are just as responsible. The plantation owner is just as culpable for slave treatment as the plantation hands that abuse them.

posted on 15 Feb 2012, 08:07 1

58. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Having worked in supply chain for a large multi-national, I find it hard to believe Apple doesn't have significant influence over the products it has contract manufactured. Policy alone does not create action...Apple's apparent processes (or lack thereof), and how it intereacts with its TPM's, leaves a rather bad impression on the management at Cupertino.

If Apple spends half as much on improving its associated labor practices in Asia as it does on spinning this PR nightmare into something that can be managed...its TPMs' workers have a glimmer of hope.

posted on 13 Feb 2012, 19:23 3

36. maier9900 (Posts: 272; Member since: 17 Dec 2011)


You're soooooo smart !

posted on 13 Feb 2012, 19:56 1

40. remixfa (Posts: 13973; Member since: 19 Dec 2008)


i love how everyone is thumbing me down for calling apple and foxconn out continually on their human rights violations. bunch of fools, really. lol

posted on 13 Feb 2012, 22:46 3

46. paulyyd (Posts: 327; Member since: 08 Jan 2011)


bro can you just shut your mouth? lol no one cares, GDI garbage

posted on 14 Feb 2012, 07:04 2

50. remixfa (Posts: 13973; Member since: 19 Dec 2008)


absolutely not. shut your eyes. if you dont mind the blood on your phone, go for it. I do. And i sure as hell am not going to "shut my mouth" about it to placate someone on the internet's mental deniability about it.

posted on 14 Feb 2012, 03:49 2

47. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


its probably because apple is not the only major bussiness to have these kind human rights voilations

posted on 14 Feb 2012, 08:50 2

52. remixfa (Posts: 13973; Member since: 19 Dec 2008)


and how many other businesses that have to do with cell phones have these constant human rights issues? its amazing i see all these people blindly defending a company that doesnt give a rats ass about them, yet when put to the task of actually naming and showing proof of all these other cell phone companies... i get nothing but crickets and thumbs down.
show me some articles detailing all the explosions and suicides at samsung, HTC, or any other cell phone plant. you cant.
its not an "everyone problem", in the cell phone world, its an "apple only problem". "bad working conditions" are an everyone problem. "working conditions so bad that suicide seems like the best option" and "factories so poorly built they dont even install ventillation and then explode" are an apple only issue.
take your blinders off. just because you like a product doesnt mean you have to blindly defend a company no matter how wrong they are.

posted on 13 Feb 2012, 16:38 6

4. cybervlad81 (Posts: 84; Member since: 04 Apr 2011)


I'm not a fan of Apple, but what this shows is how powerful of a marketing division apple has. I have to give Apple it's due respect in being able to sell itself. The Apple name seems to be more the product than the devices. Because they market themselves the product must be good... whether it is or not, that's the perception. For the maybe 10% that know better, its just a matter of what OS you personally like better. I choose Android, but that is my choice.

posted on 13 Feb 2012, 17:04 4

14. MobileCaseReview (Posts: 241; Member since: 10 Feb 2012)


Just out of curiousity, have you realized half of our clothes or shoes are made in similar environments? If you own a pair of any high end foot apparel, then I would truly re think your statement.

posted on 13 Feb 2012, 18:20

24. remixfa (Posts: 13973; Member since: 19 Dec 2008)


good thing im not dumb enough to buy $100+ shoes. :)

posted on 13 Feb 2012, 18:51 1

29. MobileCaseReview (Posts: 241; Member since: 10 Feb 2012)


LOL to each their own with apparel and their needs.

posted on 13 Feb 2012, 19:03

33. remixfa (Posts: 13973; Member since: 19 Dec 2008)


lol, no one "needs" $100+ shoes. we keep getting needs and wants mixed up.

posted on 13 Feb 2012, 17:52 2

21. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Shows how ignorant you are. Chinese factories are not run by Apple

posted on 14 Feb 2012, 18:46 1

55. maier9900 (Posts: 272; Member since: 17 Dec 2011)


you are CORRECT !

posted on 15 Feb 2012, 08:25

60. remixfa (Posts: 13973; Member since: 19 Dec 2008)


you are both wrong.

posted on 13 Feb 2012, 16:13 5

2. andro. (Posts: 1964; Member since: 16 Sep 2011)


It just goes to show how stupid much of the general public is. Apple has made a fortune preying on this very public ignorance and stupidity,literally uses slaves to manufacturer Its phones,then when the phones are faulty they deny the faults then tell their users where to go and stop holding a phone wrong.Apple sues and company which has better products. despite all this the numb general public highly ranks it

posted on 13 Feb 2012, 16:50 5

7. JeffdaBeat (unregistered)


I mean, you could literally say the same thing about most American companies, but that doesn't stop you from buying their products. Name a manufacturer for cellphones or smartphones and I bet you those products were made the same way the iPhone was. I say the same thing about your clothes or your gym shoes. You can't just be angry at Apple.

But with all the angry you seem to have, I have to ask what are you doing to stop this other than posting on a message board? Have you written a letter or shot an email off to your congress person? Protested? Action, not complaining, is how you make change.

posted on 13 Feb 2012, 17:36

20. stealthd (Posts: 972; Member since: 12 Jun 2011)


Hey you keep your logic and reason to yourself, pal

posted on 13 Feb 2012, 19:05

34. remixfa (Posts: 13973; Member since: 19 Dec 2008)


ok, name me 3 major american companies that had suicides at their plants in the last 2 years related to horrid working conditions. Go for it.

posted on 14 Feb 2012, 03:53

48. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


dude you have probably never heared of any other company having horrible working conditions an mass suicides because they dont get as much press as apple does.

posted on 14 Feb 2012, 07:02 1

49. JeffdaBeat (unregistered)


We still manufacturer in the United States? There's your first problem...

posted on 14 Feb 2012, 07:06

51. remixfa (Posts: 13973; Member since: 19 Dec 2008)


your avoiding the question. I didnt say they had to be manufactured IN the US, just that they had to be US companies

and we do. samsung, qualcomm, and texas instruments all manufacture in the US.

posted on 14 Feb 2012, 13:34

54. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


http://www.sourcewatch.org/index.php?title=Samsung_Group#Human_Rights

Human Rights
Despite Samsung's Global Code of Conduct, investigation into its general supply chain monitoring process suggest it does little to implement its supposed commitments. Bellypoly Moulders and EIPPL, two of Samsung's consumer electronics suppliers operating in India, reported that Samsung failed to "put any conditions in terms of labour or others standards and that the only conditions were those surrounding the quality of the product," that workers work 12 hour shifts, that no labor inspections had ever been made (at Bellpoly).[1]
A 2008 study demonstrated that Samsung, as well as several other major manufacturers of mobile phones, including Nokia, LG, and Motorola use cobalt mined in the Democratic Republic of Congo for the production of their mobile phones, thereby running the risk of supporting unfair labor practices in the mines and serious related human rights abuses.[16] Despite the companies former claims that they could not trace the origins of cobalt and other minerals used in the production of their mobile handsets, the report demonstrates that supply chains are identifiable and notes that despite this information, none of the mobile phone companies have taken action to insure that their cobalt suppliers comply with their Corporate Social Responsibility initiatives.[17]

posted on 15 Feb 2012, 08:35

61. remixfa (Posts: 13973; Member since: 19 Dec 2008)


finally, someone to take up the challenge out of all these big talkers. Maybe we can entertain an actual conversation about it instead of fanboy BS, wouldnt that be nice.

In the Micro-device facility in the Philippines which supplies Samsung, workers reported that conditions had improved from 2005 through 2006, and that medical care was available on-site, 8 days of sick leave per year provided, safety equipment was provided for workers using hazardous chemicals, working areas are generally clean and not dusty, and temperatures and lighting in work areas, while variable, were generally acceptable.[1]
Samsung workers in India receive fixed wages not dependent on performance, unlike many other employees of mobile phone manufacturing plants in that country, who are often subject to subjective and arbitrary evaluations of performance by management.[1]

http://www.sourcewatch.org/index.php?title=Samsung

taken from the exact same article... which hasnt been updated since 2005/2006

I never said anyone was perfect, just that apple is among the worst of the worst.

and unfortunately the trace minerals that we use for all of our electronics by and large come from 2 places.. the congo, and china (both mined from government subsidiaries) , neither of which are exactly high on the human rights scale. boycotting one company and going to another isnt going to solve that, as they all get it from those places if they admit it or not.. that is going to take more drastic action.. aka a war, which isnt going to happen.

: "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." - Henry Ford

posted on 14 Feb 2012, 18:55 2

56. maier9900 (Posts: 272; Member since: 17 Dec 2011)


Samsung, Qualcomm and whatever else you wanna name all have manufacturing plants. Apple doesn't have any manufacturing plants, they chose to go that way, and they pay Foxconn to assemble their products. Thats all Foxconn does for Apple which is ran by Foxconn NOT Apple. Apple also pays Samsung millions and another company ( don't know name) in Korea to MANUFACTURE their designs which are passed to Foxconn to assemble.

I can't go too long with this and explain you every single little detail for you to get it.

posted on 16 Feb 2012, 12:11

63. remixfa (Posts: 13973; Member since: 19 Dec 2008)


keep going, because no matter how much you try to explain, you are doing nothing but trying to pass the buck. and your wrong

apple keeps a tight grip on its suppliers. its well known that apple is involved in EVERY detail. Only blind fanboys think that magically "every detail" doesnt involve how the phones are made. Apple is not only compliant with the process, it controls the process.

posted on 15 Feb 2012, 08:17

59. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Actually Nokia has most of its manufacturing in house and across the world (Brazil, China, India, Europe, etc.). It has recently taken a decision to resource significant production to its Asian facilities and has used a TPM in the recent past to assemble its first Windows Phones...simply because the tooling/training already existing in these TPM facilities. Once surge capacity is delivered, Nokia goes back to controlling its production in house. Of course Nokia probably had a large presence at this TPM...knowing it would eventually bring production back inside.

Of course, in house production also puts management under stronger scrutiny, especially as a publically traded company. Having its own production, Nokia is also able to control its global labor standards much more effectively.

posted on 13 Feb 2012, 16:41 4

5. maier9900 (Posts: 272; Member since: 17 Dec 2011)


Despite the negatives and cons of apple that some of you relate to the iOS, is al their products combined that brought it to the top (not just the iOS), there's also the MACs and other products. (if you don't know what products im talking abt then im sorry friend, surf away.)

Google only compares to Apple when it comes to their phone software (only). There are no other products on the market that Google has to be able to compare to the big APPLE.

Android is a small maggot inside an Apple.

Google may be big, but not big enough to compare to Apple.

posted on 13 Feb 2012, 16:48 1

6. cybervlad81 (Posts: 84; Member since: 04 Apr 2011)


"Android is a small maggot inside an Apple."

Huh? What the heck does that mean. That's just dumb.

posted on 13 Feb 2012, 16:57 3

9. maier9900 (Posts: 272; Member since: 17 Dec 2011)


My bad..... here is a better one: (maybe you can make sense of this one)

A MaggotDroid inside an Apple...

let me know if this one is easier to understand.

posted on 13 Feb 2012, 18:21

25. remixfa (Posts: 13973; Member since: 19 Dec 2008)


considering android has 2x the worldwide market share that apple does, wouldnt apple be the small rotten fruit inside android's belly? yup, it would.

posted on 13 Feb 2012, 19:45 2

39. maier9900 (Posts: 272; Member since: 17 Dec 2011)


So what, android can have 99% of the global smartphone market for all i care.
android is open-source and iOS isn't. Even a kid in their backyard could start a company of phones running android but you can't do that with iOS.

So for a company that just has a phone not 45 like HTC and samsung or 1,505 like nokia, i think is doing pretty good.

posted on 13 Feb 2012, 19:58

41. remixfa (Posts: 13973; Member since: 19 Dec 2008)


u should learn to count. Apple is currently selling 3 different phones in multiple radio and memory variants. If you count each variant, thats at least 10-14 phones on sale right now. Thats 1400% more devices than you are trying to claim.

Also, iOS is phone, tablet, and ipod mixed into the "ios" numbers. I didnt know that android had a hundred million touch MP3 players with android on it that it was counting towards its numbers.. oh wait.. its not. it only counts devices with full google market access on it. woopsie.

posted on 14 Feb 2012, 18:58

57. maier9900 (Posts: 272; Member since: 17 Dec 2011)


I think you need to go check yourself into a Mental Institution...

posted on 16 Feb 2012, 12:11

64. remixfa (Posts: 13973; Member since: 19 Dec 2008)


coming from a person that is blindly defending a company that controls its users and slaves, i think i feel pretty sane.

posted on 13 Feb 2012, 17:02 3

13. itzmando (Posts: 114; Member since: 17 Oct 2011)


I thought maggots only form off of dead carcasses, and worms can be found in apples.
Wow maier9900 you taught me something new. I never would have known that maggots can be found inside apples(a fruit) rather than the most common of insects to be associated with apples e.g. a worm.

posted on 13 Feb 2012, 17:16

15. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


lol, are you an entomologist or something?

anyways, im happy to see google beat out coca-cola. thats a win for me.

posted on 13 Feb 2012, 19:32 1

38. maier9900 (Posts: 272; Member since: 17 Dec 2011)


don't talk about maggots in food right now, I'M HAVING DINNER.

posted on 13 Feb 2012, 20:16

42. itzmando (Posts: 114; Member since: 17 Oct 2011)


Well you the one who brought it up, I'm just following up on what you stated. It's not my fault that you eating when you viewed it. :p

posted on 13 Feb 2012, 18:51

30. Giggity (Posts: 147; Member since: 17 Nov 2011)


"Android is a small maggot inside an Apple."
I'm confused: Apple itself is an OS now?

posted on 13 Feb 2012, 19:31 1

37. maier9900 (Posts: 272; Member since: 17 Dec 2011)


woow !

posted on 13 Feb 2012, 16:51 2

8. maier9900 (Posts: 272; Member since: 17 Dec 2011)


Whatever news is trending about Apple, whether is about ios, macs or even the whole company some smart ***s has to always bring up the android maggot no matter what the news is.

It doesn't relate whatsoever...

When Google bought this and that and did this and that last year and there were news, did anyone say something or even bring the word "ios" to the discussion?

NO. So go comment about Android at some other station, i cant read anything about Apple cause i see the word "android" every other comment.

posted on 13 Feb 2012, 17:18 1

17. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


dude, google is featured in this article. so here:

GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE

posted on 13 Feb 2012, 16:57 1

10. baaam (Posts: 61; Member since: 06 Jan 2012)


Google was included on the chart so I guess it's ok to say something about it as well. Just saying!!

posted on 13 Feb 2012, 16:58 1

12. maier9900 (Posts: 272; Member since: 17 Dec 2011)


You're right, but why always Android?

posted on 13 Feb 2012, 22:29

45. cybervlad81 (Posts: 84; Member since: 04 Apr 2011)


Because this site focuses on the Android side of Google, just like it focuses on the iOS side of Apple.

posted on 13 Feb 2012, 16:58 1

11. MobileCaseReview (Posts: 241; Member since: 10 Feb 2012)


Absolutely agree, as Maier said , it has absolutely no direct correlation to the IOS software or the iPhone. The corporate reputation is referring to the brand of Apple as a whole. If you were to talk shoes, Nike would be the one to speak of in comparrison. The brand and company as a whole was rated. In this case, a vast scenario was reviewed and calculated to give the corporate reputation rating. Because most mobile electronic consumers see the two iconic names in the mobile electronics industry, it's automatically a comparison of OS and cell phone hardware. However, it is an actual evaluation of the companies as a whole. So based on some of the uneducated comments, it's easy to say amazon creates better perishable foods then krafts. Does that make sense?

posted on 13 Feb 2012, 17:21 1

18. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


well, the name of the site is phonearena. let me emphasize that again: PHONEarena. it is a website to talk about PHONES.

so why would we talk about other products?

posted on 13 Feb 2012, 17:25 1

19. MobileCaseReview (Posts: 241; Member since: 10 Feb 2012)


Because the article was about the corporate reputation of the companies as a whole. Not phones specfically. Pretty simple to me :)

posted on 13 Feb 2012, 19:18 1

35. maier9900 (Posts: 272; Member since: 17 Dec 2011)


Tablets aren't phones, yet we do talk about them every day...

There is talk about everything here NOT ONLY PHONES !

posted on 14 Feb 2012, 08:53

53. remixfa (Posts: 13973; Member since: 19 Dec 2008)


tablets are oversized phones and ipods. they are not truely a seperate category until they can merge more PC functions in as well. Right now, iOS or android, tablets are just super sized phones.

posted on 13 Feb 2012, 17:54 1

22. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Apple continues to dominate in every way possible and pathetic haters on here continue to flock to their articles and spew nonsense.

Want to comment? Please login or register.

Latest stories