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Apple tops in corporate reputation with higest score in 13 years

Posted: , by Alan F.

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Apple tops in corporate reputation with higest score in 13 years
With the highest score achieved by any company in the last 13 years, Apple has found itself on top of the latest Harris survey on corporate reputation. Apple's score actually bucked the negative trend that the public has toward companies in general. The Harris Poll Reputation Quotient study notes that the public image of corporate America is "more tarnished today than a year ago." For example, last year 16 companies scored in the "excellent reputation" range while this year's report only shows half that number with the top designation.

With a score of 85.62, Apple was ahead of Google's 82.82 score. Coca-Cola's 81.99 was good for third place while Amazon was next with a score of  81.92. Rounding out the top five is Kraft Foods with a score of 81.62. With Apple jumping from fifth last year to first, tech firms scored the best overall. Apple scored highest in four out of the six factors used to determine a score, Financial Performance, Products & Services, Vision & Leadership and Workplace Environment. Amazon was on top in Emotional Appeal, while Whole Foods ranked highest in Social Responsibility.

On the bottom were Financial companies and banking. Oil company BP finished dead last with financial firms AIG, Goldman Sachs, Bank of America and JPMogan Chase all battling for the worst score.

source: Harris via AppleInsider

Apple is on top in the latest poll of corporate reputation
Apple is on top in the latest poll of corporate reputation

Apple is on top in the latest poll of corporate reputation



64 Comments
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posted on 13 Feb 2012, 15:57 12

1. remixfa (Posts: 14255; Member since: 19 Dec 2008)


it shows how ignorant the mass public is. Im sure all the foxconn slave workers would disagree with apple's rankings. I love how its top in "workplace environment". Obviously we are talking about the california offices, not the actual workers 36 hr shift slave cubicles

posted on 13 Feb 2012, 16:18 8

3. JeffdaBeat (unregistered)


Question...who would you have placed as number one instead?

posted on 13 Feb 2012, 17:18 5

16. androidsbiggestfan (Posts: 76; Member since: 09 Aug 2011)


Google!

posted on 13 Feb 2012, 18:22 3

27. JeffdaBeat (unregistered)


Ask Google how they felt about Net Neutrality when they sided with Verizon?

posted on 13 Feb 2012, 18:19 2

23. remixfa (Posts: 14255; Member since: 19 Dec 2008)


i dunno. i do know, however, that any company that has mass suicides and explosions from improperly built and unventilated factories should not be eligible to be on the list.. period.

posted on 13 Feb 2012, 18:21 2

26. JeffdaBeat (unregistered)


Sounds like Foxxcon, not so much Apple.

posted on 13 Feb 2012, 18:50

28. remixfa (Posts: 14255; Member since: 19 Dec 2008)


jeff, we have been round about on this merry go round 300 times now.

foxcon says that each factory is run differently according to each clients needs and employee rules

foxconn says that apple has been happy with them and they have applied with all of APPLES rules for employees

foxcon has said that apple-foxcon plants are the worst of the worst as far as working conditions.

ALL suicides and explosions have happened at apple-foxconn plants in the last year or 2.

While SJ was alive, Cook was fully in charge of contracts and conditions between manufacturing partners and worked closely with foxconn.

foxconn's CEO called his employees "animals".

Other than the recent mass suicide threat for better working conditions at the Xbox plant, there has been no major issues (outside of china's normally bad human rights violations) at non apple plants.

Be an apple fan all you want, but for god sakes.. be an honest one.

posted on 13 Feb 2012, 19:03

32. remixfa (Posts: 14255; Member since: 19 Dec 2008)


and even if none of that were true.. which it completely is. Apple pays foxconn billions a year to make their products. By turning a blind eye, they are encouraging it. And no matter how you slice it, they are just as responsible. The plantation owner is just as culpable for slave treatment as the plantation hands that abuse them.

posted on 15 Feb 2012, 08:07 1

58. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Having worked in supply chain for a large multi-national, I find it hard to believe Apple doesn't have significant influence over the products it has contract manufactured. Policy alone does not create action...Apple's apparent processes (or lack thereof), and how it intereacts with its TPM's, leaves a rather bad impression on the management at Cupertino.

If Apple spends half as much on improving its associated labor practices in Asia as it does on spinning this PR nightmare into something that can be managed...its TPMs' workers have a glimmer of hope.

posted on 13 Feb 2012, 19:23 3

36. maier9900 (Posts: 272; Member since: 17 Dec 2011)


You're soooooo smart !

posted on 13 Feb 2012, 19:56 1

40. remixfa (Posts: 14255; Member since: 19 Dec 2008)


i love how everyone is thumbing me down for calling apple and foxconn out continually on their human rights violations. bunch of fools, really. lol

posted on 13 Feb 2012, 22:46 3

46. paulyyd (Posts: 338; Member since: 08 Jan 2011)


bro can you just shut your mouth? lol no one cares, GDI garbage

posted on 14 Feb 2012, 07:04 2

50. remixfa (Posts: 14255; Member since: 19 Dec 2008)


absolutely not. shut your eyes. if you dont mind the blood on your phone, go for it. I do. And i sure as hell am not going to "shut my mouth" about it to placate someone on the internet's mental deniability about it.

posted on 14 Feb 2012, 03:49 2

47. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


its probably because apple is not the only major bussiness to have these kind human rights voilations

posted on 14 Feb 2012, 08:50 2

52. remixfa (Posts: 14255; Member since: 19 Dec 2008)


and how many other businesses that have to do with cell phones have these constant human rights issues? its amazing i see all these people blindly defending a company that doesnt give a rats ass about them, yet when put to the task of actually naming and showing proof of all these other cell phone companies... i get nothing but crickets and thumbs down.
show me some articles detailing all the explosions and suicides at samsung, HTC, or any other cell phone plant. you cant.
its not an "everyone problem", in the cell phone world, its an "apple only problem". "bad working conditions" are an everyone problem. "working conditions so bad that suicide seems like the best option" and "factories so poorly built they dont even install ventillation and then explode" are an apple only issue.
take your blinders off. just because you like a product doesnt mean you have to blindly defend a company no matter how wrong they are.

posted on 13 Feb 2012, 16:38 6

4. cybervlad81 (Posts: 89; Member since: 04 Apr 2011)


I'm not a fan of Apple, but what this shows is how powerful of a marketing division apple has. I have to give Apple it's due respect in being able to sell itself. The Apple name seems to be more the product than the devices. Because they market themselves the product must be good... whether it is or not, that's the perception. For the maybe 10% that know better, its just a matter of what OS you personally like better. I choose Android, but that is my choice.

posted on 13 Feb 2012, 17:04 4

14. MobileCaseReview (Posts: 242; Member since: 10 Feb 2012)


Just out of curiousity, have you realized half of our clothes or shoes are made in similar environments? If you own a pair of any high end foot apparel, then I would truly re think your statement.

posted on 13 Feb 2012, 18:20

24. remixfa (Posts: 14255; Member since: 19 Dec 2008)


good thing im not dumb enough to buy $100+ shoes. :)

posted on 13 Feb 2012, 18:51 1

29. MobileCaseReview (Posts: 242; Member since: 10 Feb 2012)


LOL to each their own with apparel and their needs.

posted on 13 Feb 2012, 19:03

33. remixfa (Posts: 14255; Member since: 19 Dec 2008)


lol, no one "needs" $100+ shoes. we keep getting needs and wants mixed up.

posted on 13 Feb 2012, 17:52 2

21. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Shows how ignorant you are. Chinese factories are not run by Apple

posted on 14 Feb 2012, 18:46 1

55. maier9900 (Posts: 272; Member since: 17 Dec 2011)


you are CORRECT !

posted on 15 Feb 2012, 08:25

60. remixfa (Posts: 14255; Member since: 19 Dec 2008)


you are both wrong.

posted on 13 Feb 2012, 16:13 5

2. andro. (Posts: 1999; Member since: 16 Sep 2011)


It just goes to show how stupid much of the general public is. Apple has made a fortune preying on this very public ignorance and stupidity,literally uses slaves to manufacturer Its phones,then when the phones are faulty they deny the faults then tell their users where to go and stop holding a phone wrong.Apple sues and company which has better products. despite all this the numb general public highly ranks it

posted on 13 Feb 2012, 16:50 5

7. JeffdaBeat (unregistered)


I mean, you could literally say the same thing about most American companies, but that doesn't stop you from buying their products. Name a manufacturer for cellphones or smartphones and I bet you those products were made the same way the iPhone was. I say the same thing about your clothes or your gym shoes. You can't just be angry at Apple.

But with all the angry you seem to have, I have to ask what are you doing to stop this other than posting on a message board? Have you written a letter or shot an email off to your congress person? Protested? Action, not complaining, is how you make change.

posted on 13 Feb 2012, 17:36

20. stealthd (unregistered)


Hey you keep your logic and reason to yourself, pal

posted on 13 Feb 2012, 19:05

34. remixfa (Posts: 14255; Member since: 19 Dec 2008)


ok, name me 3 major american companies that had suicides at their plants in the last 2 years related to horrid working conditions. Go for it.

posted on 14 Feb 2012, 03:53

48. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


dude you have probably never heared of any other company having horrible working conditions an mass suicides because they dont get as much press as apple does.

posted on 14 Feb 2012, 07:02 1

49. JeffdaBeat (unregistered)


We still manufacturer in the United States? There's your first problem...

posted on 14 Feb 2012, 07:06

51. remixfa (Posts: 14255; Member since: 19 Dec 2008)


your avoiding the question. I didnt say they had to be manufactured IN the US, just that they had to be US companies

and we do. samsung, qualcomm, and texas instruments all manufacture in the US.

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