Apple to overhaul the clunky iTunes and App Store this year, aims for more interactive experience

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Apple to overhaul the clunky iTunes and App Store this year, aims for more interactive experience
Apple is reported to have big plans for overhauling its bloated iTunes software, along with the App Store in it for easier and more interactive discoverability of apps and multimedia

It's high time - iTunes was caught a bit by surprise with the huge popularity of the iPhone and iPad, staying the same clunky, resource-hogging software it's been since the last major redesign in 2009. People have been complaining about the interface and clumsiness of iTunes and the App Store in it for a while now, and these have even been cited as a deterrent from some to switch to the iPhone, for example.

Now Apple has apparently decided to change things, after the launch of streaming music services like Spotify and the Amazon's web-based music store, as it still considers an in-app download store the way to go, as opposed to strictly a web service. 

We'll see what Cupertino has in mind for the new iTunes, but as it explained in a presentation to a few record labels and entertainment companies, it is looking to make iTunes a much more "engaging" and interactive experience, with streamlined and efficient ways to find, compare and shop for apps and media.

source: 9to5Mac

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