Apple CEO Tim Cook calls book about Apple "nonsense"
The book was written by former WSJ tech reporter Yukari Iwatani Kane and comes to the conclusion that with the untimely death of Steve Jobs, Apple's best days have already occurred. Cook issued a statement on Tuesday, complaining that the book "fails to capture Apple, Steve, or anyone else in the company." That comment was followed by a rebuttal by Kane which said, "For Tim Cook to have such strong feelings about the book, it must have touched a nerve."
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has."-Yukari Iwatani Kane, author
On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.
source: CNBC via Recode
1. techperson211 (Posts: 620; Member since: 27 Feb 2014)
Maybe because all the founder of apple inc is gone now Steve jobs Steve Wozniak Ronald Wayne .
2. fzacek (Posts: 1649; Member since: 26 Jan 2014)
What he said combined with that horrendous picture makes him look like a complete douche.
3. PBXtech (Posts: 977; Member since: 21 Oct 2013)
Touched a nerve, indeed. Then again, he was basically being called out for not being creative like Steve, using traditional business approaches instead of being intuitive and creative.
5. itsdeepak4u2000 (Posts: 2625; Member since: 03 Nov 2012)
In short, not iNnovative.like Steve.
4. nlbates66 (Posts: 295; Member since: 15 Aug 2012)
"touched a nerve" eh? maybe, but that's surely just also something said a lot by people to make them feel better about themselves on what they've said/written.
6. Sauce (unregistered)
This so called man you people are bashing above (Tim) has gotten ranked #33rd best leader in the world just now. Before him, no other major tech companies CEO.
16. PBXtech (Posts: 977; Member since: 21 Oct 2013)
That's like saying George Seifert was a great coach. We all know Walsh was the genius behind the 49ers success and he handed Seifert the most talented team of that era, it was a no brainer Seifert would do well his first few years. Cook is in the same position, he took over after Jobs with nothing but success with what Apple had been doing at the time. Since then, like Seifert, there's been little creativity and mainly more of the same, just iterations of the former that Jobs created.
7. Chinda3 (Posts: 19; Member since: 14 Mar 2014)
Apples & samsungs domination of smartphones are over! Its time for new companys to take over. Oppo find 7 & OnePlus One will be best flagship smartphones of 2014.
9. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
What's oppo? Who cares about it? No one wants your cheap 1000 mega pixels crap. I can imagine myself with an oppo and how much people would laugh in my face.. Go To Hell you and your wannabe crap
14. Ashoaib (Posts: 2018; Member since: 15 Nov 2013)
The13thking... your comment sounds like you were just a cleaner of a king, probably a toilet cleaner...
15. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
Better be a cleaner of a king than to own an opposhyt lol
11. Sauce (unregistered)
18. networkdood (Posts: 6267; Member since: 31 Mar 2010)
Hey, there are a ton of phones out there better than those 2 companies - check out what I am getting - the CoolPad 9976A
19. roscuthiii (Posts: 1801; Member since: 18 Jul 2010)
Alan has to do what he can to keep Apple's name at the top of PhoneArena's news articles.
10. breathlesstao (Posts: 74; Member since: 16 Apr 2010)
Yeah, like, a whole lot of stuff is "nonsense" for them - until they 'invent' it themselves...
17. networkdood (Posts: 6267; Member since: 31 Mar 2010)
Hey, so I guess the book was true....