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Apple CEO Tim Cook calls book about Apple "nonsense"

Posted: , by Alan F.

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Apple CEO Tim Cook calls book about Apple
Earlier this month, we told you about a new book called "Haunted Empire, Apple After Steve Jobs," which was about the troubles Apple CEO Tim Cook had in escaping the rather long shadows cast by the late Steve Jobs. The book portrayed Steve Jobs as someone who made decisions based on a gut feeling, while Cook uses numbers and traditional analysis in coming to a business decision.

The book was written by former WSJ tech reporter Yukari Iwatani Kane and comes to the conclusion that with the untimely death of Steve Jobs, Apple's best days have already occurred. Cook issued a statement on Tuesday, complaining that the book "fails to capture Apple, Steve, or anyone else in the company." That comment was followed by a rebuttal by Kane which said, "For Tim Cook to have such strong feelings about the book, it must have touched a nerve."

"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."-Tim Cook, CEO, Apple

"For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has."-Yukari Iwatani Kane, author

On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.



source: CNBC via Recode

19 Comments
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posted on 20 Mar 2014, 23:37

1. techperson211 (Posts: 667; Member since: 27 Feb 2014)


Maybe because all the founder of apple inc is gone now Steve jobs Steve Wozniak Ronald Wayne .

posted on 20 Mar 2014, 23:45 3

2. fzacek (Posts: 1814; Member since: 26 Jan 2014)


What he said combined with that horrendous picture makes him look like a complete douche.

posted on 20 Mar 2014, 23:56 6

3. PBXtech (Posts: 980; Member since: 21 Oct 2013)


Touched a nerve, indeed. Then again, he was basically being called out for not being creative like Steve, using traditional business approaches instead of being intuitive and creative.

posted on 21 Mar 2014, 00:23 1

5. itsdeepak4u2000 (Posts: 2689; Member since: 03 Nov 2012)


In short, not iNnovative.like Steve.

posted on 21 Mar 2014, 00:21 3

4. nlbates66 (Posts: 301; Member since: 15 Aug 2012)


"touched a nerve" eh? maybe, but that's surely just also something said a lot by people to make them feel better about themselves on what they've said/written.

posted on 21 Mar 2014, 00:29 1

6. Sauce (unregistered)


This so called man you people are bashing above (Tim) has gotten ranked #33rd best leader in the world just now. Before him, no other major tech companies CEO.

posted on 21 Mar 2014, 09:49 1

16. PBXtech (Posts: 980; Member since: 21 Oct 2013)


That's like saying George Seifert was a great coach. We all know Walsh was the genius behind the 49ers success and he handed Seifert the most talented team of that era, it was a no brainer Seifert would do well his first few years. Cook is in the same position, he took over after Jobs with nothing but success with what Apple had been doing at the time. Since then, like Seifert, there's been little creativity and mainly more of the same, just iterations of the former that Jobs created.

posted on 21 Mar 2014, 00:52 2

7. Chinda3 (Posts: 19; Member since: 14 Mar 2014)


Apples & samsungs domination of smartphones are over! Its time for new companys to take over. Oppo find 7 & OnePlus One will be best flagship smartphones of 2014.

posted on 21 Mar 2014, 01:09

9. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


What's oppo? Who cares about it? No one wants your cheap 1000 mega pixels crap. I can imagine myself with an oppo and how much people would laugh in my face.. Go To Hell you and your wannabe crap

posted on 21 Mar 2014, 03:31 1

14. Ashoaib (Posts: 2257; Member since: 15 Nov 2013)


The13thking... your comment sounds like you were just a cleaner of a king, probably a toilet cleaner...

posted on 21 Mar 2014, 04:40

15. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Better be a cleaner of a king than to own an opposhyt lol

posted on 21 Mar 2014, 01:40 1

11. Sauce (unregistered)


LOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLLLLLLL

posted on 21 Mar 2014, 22:18 1

18. networkdood (Posts: 6273; Member since: 31 Mar 2010)


Hey, there are a ton of phones out there better than those 2 companies - check out what I am getting - the CoolPad 9976A

posted on 21 Mar 2014, 00:53 2

8. digicon (Posts: 121; Member since: 11 Aug 2011)


This happened like three days ago . . .

posted on 21 Mar 2014, 02:14

12. androiphone20 (Posts: 1461; Member since: 10 Jul 2013)


Yup, this is old news

posted on 22 Mar 2014, 15:38

19. roscuthiii (Posts: 1830; Member since: 18 Jul 2010)


Alan has to do what he can to keep Apple's name at the top of PhoneArena's news articles.

posted on 21 Mar 2014, 01:36 4

10. breathlesstao (Posts: 76; Member since: 16 Apr 2010)


Yeah, like, a whole lot of stuff is "nonsense" for them - until they 'invent' it themselves...

posted on 21 Mar 2014, 02:51 1

13. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


sphincteral pucker string blow out!

posted on 21 Mar 2014, 22:17 1

17. networkdood (Posts: 6273; Member since: 31 Mar 2010)


Hey, so I guess the book was true....

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