Once again, it is the strong momentum of Android that has captured the attention of content providers. Vincent Marcais, Senior Vice President of Marketing for Fox said that the studio is using the strong support for the Android OS as a way to promote the idea that Blu-ray discs are the best way to see your favorite titles on all of your screens. The executive says that Fox started the service with the idea that people want to own the movies they like. Other services like Netflix only "rent" their content in return for a monthly fee. Purchasing a Fox Blu-ray disc gives ownership of the movie to the buyer and there are no monthly charges. The service will first be available in the U.S., UK, France and Germany.
With 20th Century Fox allowing digital downloads of Blu-ray discs, Android owners will be able to build a library of specific titles on their device. We wouldn't be surprised to see other studios joining 20th Century Fox with their own digital download plans for smartphones very soon.
source: FinancialTimes via AndroidCentral