Xiaomi might need to tone down its 'unobtrusive' smartphone ad-pushing 'philosophy'

Xiaomi might need to tone down its 'unobtrusive' smartphone ad-pushing 'philosophy'
Xiaomi might be great at selling smartphones (and smartwatches, and laptops) with impressive specifications and robust designs for incredibly reasonable prices, but somehow, the company has to make enough money to afford those hilarious Apple-spoofing stunts.

Enter ads described as “unobtrusive” in response to growing discontent among Reddit users owning various Redmi and Mi-series devices. Advertising has always been and will continue to be “an integral part of Xiaomi’s Internet services”, which in turn is highlighted as a “key component of the company’s business model.”

That’s all fine and dandy, making perfect sense for users aware they need to sacrifice something at certain price points, but the question is where do you draw the line. Are ads shown in a phone’s pre-installed music player acceptable? How about the settings menu or even popular home screen widgets like the MIUI App Vault?

Those are only a few of the places Xiaomi fans have found (arguably intrusive) advertising material in lately, and the problem appears to have gotten worse following recent software updates.

But without a doubt, the worst part is that, although Xiaomi claims it upholds the “user experience by offering options to turn off the ads”, some people say those “options” don’t always work as advertised. Specifically, a number of fuming Redditors are claiming they still see ads pretty much everywhere even after turning off “recommendations” from their phones’ settings menu.

It’s worth highlighting that Xiaomi is by no means the only smartphone-making company in the world accused of forcing ads down its users’ throats (OnePlus and Samsung instantly come to mind), but what people are describing (and largely backing with substantial evidence) on Reddit feels particularly aggressive and obtrusive.

source: Reddit via The Verge



1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Doesn't matter to be honest, there are already a ton of ads on a website we visit, youtube, instagram, twitter on any device we have

3. AbhiD

Posts: 720; Member since: Apr 06, 2012

Oh yeah. When full screen ads start popping up on my phone from settings to browser to music player to security app to folders, i am so so much happy. Feels like i attained Nirvana. You don't pay to use twitter, Instagram, YouTube or any such stuff. That is why Ads. While when you purchase a device, you are putting out a certain amount of sum, and that is why Ads on a phone are unethical, crappy and bothersome. Give me a phone for free and throw me as many ads as they want. I would be happy. But not when i paid for it.

8. piyath

Posts: 2445; Member since: Mar 23, 2012

This is what you get for buying cheap Chinese knock offs. Doesn't matter??? Why? It actually doesn't matter if third party Apps did this kind of s**tty thing because we can uninstall them instantly and those third party Apps are way more functional and useful to us that Xiaomi's stock Apps. Not to mention these Apps are totally free. But when your entire phone (which you paid for by your own wallet) is infected with uncontrollable intrusive annoying Ads that's making me insane.

11. TheOracle1

Posts: 2213; Member since: May 04, 2015

How about Carrier phones? You paid for the phone and they still push crap on you.

12. AbhiD

Posts: 720; Member since: Apr 06, 2012

We don't have carrier phones in here. It is all unlocked and SIM free.

16. TheOracle1

Posts: 2213; Member since: May 04, 2015

Huh? I'm comparing them to Carrier phones. If I have to explain that then I'm wasting my breath.

2. AbhiD

Posts: 720; Member since: Apr 06, 2012

Let's clear the air a bit. OnePlus and Samsung ad controversy was one off case for a few days and is no longer present and was never as much a trouble as on Xiaomi phones. Now look at what Xiaomi is doing. Ads in inbuilt browser, music player, security app, settings, folders on homescreen, where you can think of, you can find ads in Xiaomi phones now a days. From one of the best 3rd party skins, MIUI has now turned into a junk infested crapware. They are the only manufacturer doing so now a days. No one else does so! MIUI 7 was the best, be it performance, looks, light on resources. With MIUI 8 everything went downhill, MIUI turned into a buggy mess, ads started popping up in folders, unnecessary and useless bloat and features were introduced. With MIUI 9 it became even worse with Ads showing up everywhere. I have had at least 10-12 Xiaomi phones in close family overtime and even though the hardware has drastically improved, software has gone downhill. This is what happens when brands sell phones for subsidized rates. The commitment of Xiaomi to earn just 5% profit has it's side effects and they are ugly. This is one of the examples. Not to mention Xiaomi probably sells your data to earn money as well. MIUI is a money churner for them. Take your pick - A relatively better and safer experience at 10-15% premium or compromised and worse one like Xiaomi is doing?

4. TheOracle1

Posts: 2213; Member since: May 04, 2015

I had a Redmi Note 3 Pro and I'm currently using a Mix2 on MIUI 10. No ads anywhere on either phone. Maybe it's because I don't have a Xiaomi account? I don't know but I don't have that problem.

6. Papa_Ji

Posts: 838; Member since: Jun 27, 2016

Go to each app settings and turn off data usage for miui apps like security and file explorer... Then will be no ads.. Problem solved. Or just install blockada app... Which will block all ads including Google ads.

10. TheOracle1

Posts: 2213; Member since: May 04, 2015

Ahhh that's why I don't have ads then. That's the way I set up my phones anyway. I don't use Xiaomi apps apart from Security and that one doesn't have ads.

7. veer.d

Posts: 89; Member since: Jul 12, 2013

You are right. Thats why I switched to one Plus.

5. peace247 unregistered

u know u can switch them off on per app basis? typical ipa

9. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

Why put it in the first place if I can turn them off? it's very annoying and unethical especially for a phone I bought with my own money. If the phone was free then that's a different story.

13. worldpeace

Posts: 3127; Member since: Apr 15, 2016

I'm sure you can disable it somehow.. Or take the easier way, swap MIUI with LineageOS..

14. OneLove123

Posts: 968; Member since: Aug 28, 2018

Lime that damn sore at PhoneArena. Those ads are like flies. They just won't go away. Thank goodness for adblocker.

15. cheetah2k

Posts: 2213; Member since: Jan 16, 2011

Geeezus, iPA calling the kettle black. Cant view this page without the constant nag of ads.. get a grip fools

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