Verizon rolls out a Walmart-exclusive plan. | Image by Jeff Moore
Wave7 Research Principal Jeff Moore recently spotted a discounted, $25/month version of Verizon Simplicity at Walmart. Just like the standard $30 option, it includes unlimited talk, text, and data, 10GB of premium hotspot data, and 720p video streaming.
While standard Verizon Simplicity costs $45/month for existing customers, this $25 Walmart version is only available to customers switching over from another postpaid or prepaid carrier.
The $5 discount will be reimbursed via a monthly bill credit.
How they stack up
T-Mobile Super Essentials Saver isn't eligible for device discounts and maxes out at two lines.
With Verizon Simplicity, you can add up to 12 lines. For deals on entry-level phones or budget flagships, you can get Simplicity Plus for $35/month. For high-end phones, there's Simplicity Pro ($50/month).
Which one to go for?
Because the core features are nearly identical, the decision comes down to which carrier has the best coverage in your area.
One thing that might tip the scales in Verizon's favor is the freedom to add 12 lines. However, neither gives you a discount for adding more lines, so you might as well open another T-Mobile account if this is the sole deciding factor.
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Which one would you pick?
2 Votes
New customers only
T-Mobile and Verizon are only going after new customers with these discounted plans. The likely targets are prepaid customers who want postpaid perks such as avoiding speed throttling during congestion without taking a hit to their wallet.
Restricting these plans to Walmart rather than their website is a deliberate move. Walmart sees more foot traffic than typical carrier storefronts. However, Walmart is known for its lower prices, and as such, attracts throngs of low- and middle-income shoppers. That's not T-Mobile and Verizon's traditional target market.
By quietly offering low-priced plans at Walmart, T-Mobile and Verizon can hook budget-conscious shoppers and eventually funnel them upward without undermining their standard pricing across the board.
On the Visible+ Pro plan, you get access to 5G Ultra Wideband data on Verizon's fastest network. Along with unlimited roaming across Mexico and Canada, 2 days of Global Pass per month, 3x hotspot speeds, 4K streaming, and Smartwatch service.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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