Ever since TikTok became popular, rival social networks have tried to copy the formula, but none managed to replicate the former’s incredible success. Twitter has been a little bit behind when it comes to video content, but the company is willing to make amends.
In a move meant to close the gap between the functionalities of its service and the competition’s, Twitter announced that it’s rolling out two new updates that will change how its users experience videos.
First off, a new video carousel will be available in the Explore tab where Twitter users will find suggested videos based on trends and content they typically like. At the moment, the video carousel is available to people in select countries using Twitter in English on iOS and Android.
More importantly, Twitter users can expand videos to full screen regardless of whether they’re captured horizontally or vertically. You’ll be able to switch to full screen mode by simply tapping or clicking on a video in the Twitter app.
Twitter media viewer
The feature goes a bit beyond just being able to watch a video in full screen. You’ll be able to scroll up to start browsing more video content, but you can also exit the media viewer and go back to the original Tweet by clicking the back arrow in the top left corner.
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It’s a nifty feature that should have been introduced ever since video content has become so important for social network users. Twitter’s new media viewer that offers a TikTok-like experience is going to be available in the coming days to everyone using Twitter in English on iOS.
Twitter plans to further improve the media experience its service offers, so we’re expecting more updates related to video content in the coming months, so stay tuned for more on the matter.
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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.
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