T-Mobile went back on its word, and you may be entitled to some relief
T-Mobile promised something, broke it, and is now facing the consequences.
T-Mobile's Price Guarantee Plan turned out to far less appealing than it sounded. | Image by PhoneArena
T-Mobile, Verizon, and AT&T sometimes make big promises, such as pledging to keep mobile plan prices unchanged. But what happens when a carrier goes back on its word?
T-Mobile found out the hard way, it seems, after it became clear that the Price Guarantee Plan turned out to offer anything but a guarantee that prices would stay the same.
T-Mobile found out the hard way, it seems, after it became clear that the Price Guarantee Plan turned out to offer anything but a guarantee that prices would stay the same.
T-Mobile subscribers in New York are in for some relief

Attorney General Letita James helps New Yorkers get their money back from T-Mobile. | Image by New York Attorney General
Back in 2017, T-Mobile announced its Price Guarantee Plans, promising to keep mobile subscription rates for certain 4G plans unchanged. But then, in 2024, it went back on its word and started raising prices for those exact plans, leaving New Yorkers to pay approximately $5 more per line.
According to New York Attorney General Letitia James's report, New Yorkers signed in for about 252,957 of these Price Guarantee Plans and saw their bill increase several years after the initial subscription.
According to New York Attorney General Letitia James's report, New Yorkers signed in for about 252,957 of these Price Guarantee Plans and saw their bill increase several years after the initial subscription.
It turned out that T-Mobile hid terms in its fine print that provided the leeway to raise prices for certain plans, but under New York law, this isn't allowed. As a result, T-Mobile must now provide options for users to receive reimbursements and other benefits.
New Yorkers deserve clear and honest prices, not misleading offers with hidden fine print. T-Mobile misled hundreds of thousands of New Yorkers by promising that it would never raise prices on their cellphone plans, only to do exactly that just a few years later. Consumers shouldn’t have to pay the price for a misleading sale. My office is getting New Yorkers their money back.
New York Attorney General Letitia James, October 20, 2026
What's your move if something like this happened to you?
4 Votes
How customers get reimbursed
Those who stay with T-Mobile won't see their subscription rates increase until at least 2029. Together, these reimbursements, together with a $98,000 fine to New York, are expected to cost T-Mobile over 38 million.
Not the first time
This isn't the first time T-Mobile attracts negative attention. In fact, all three major US carriers faced scrutiny for selling customers' location data earlier this year.
And while the Big Three aren't the only companies facing lawsuits from time to time, it's sad to see that it's usually the end customers who are affected the most.
Fortunately, at least in this case, T-Mobile subscribers in New York will get some kind of reimbursement.
And while the Big Three aren't the only companies facing lawsuits from time to time, it's sad to see that it's usually the end customers who are affected the most.
Fortunately, at least in this case, T-Mobile subscribers in New York will get some kind of reimbursement.
Can you do anything?

You may be able to do something. | Image by PhoneArena
A promise is a promise, no matter what
Maybe I'm too naive, but when you make a promise, the honorable thing to do is keep it. Sure, T-Mobile may have a lot of nice incentives for its customers. And yet, promising not to raise plans just to go back on its word and trying to defend its actions with hidden fine print just doesn't sit right with me.
Hopefully, the Un-carrier will learn its lesson and stop making commitments that it knows it won't keep in the long run.
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