Spotify stays well ahead of Apple Music in terms of subscribers and user growth

Spotify stays well ahead of Apple Music in terms of subscribers and user growth
While Apple can certainly be pleased with the latest $11.5 billion quarterly revenue generated by a Services division that includes the company's music streaming platform, Apple Pay, App Store, and other such lucrative products, Spotify continues to outpace its subscriber growth.

The global market leader's newest official count stands tall at 232 million monthly active users and 108 million premium subscribers, with the latter number crushing the 60 million Apple Music total unveiled by SVP of Services Eddy Cue a little while ago. That also included users on free trials, mind you, so it might actually be more fair to compare it with Spotify's mind-boggling 232 mil tally.


What's perhaps even more important to note is that Spotify's figures have been growing steadily so far this year, significantly outperforming Apple Music's leap from 50 million paid subscribers back in January. We're talking 9 percent progress in premium subscribers for Spotify from the previous quarter (translating into no less than 8 million people), as well as a 31 percent year-on-year surge from "only" 83 million paying customers during the April - June 2018 timeframe.

Spotify has made similar gains in MAUs (monthly active users), jumping from 180 and 217 million in Q2 2018 and Q1 2019 respectively, which represents 31 and 9 percent year-on-year and quarter-on-quarter growth respectively as far as the aforementioned Q2 2019 result is concerned.


Of course, unlike Apple, the music streaming industry champion has only one source of revenue, which makes it hard to both maintain a healthy subscriber growth pace and generate a profit. It's therefore not very surprising to see Spotify lose a little over $3 million between April and June 2019, which is actually a far better result than the ones posted in Q2 2018 and Q1 2019. 

Looking ahead, however, the company expects to bleed more money during both Q3 and Q4 2019, while continuing to grow to as many as 125 million premium subscribers and 265 million monthly active users by the end of the year. It doesn't seem like Apple Music will be able to keep up with that tempo, but then again, something tells us the world's second-largest music streaming service is significantly more profitable.

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9 Comments

1. AbhiD

Posts: 856; Member since: Apr 06, 2012

No, it isn't fair to compare Spotify's ad supported subs with Apple's free trial ones. Your logic is FLAWED! Spotify subs on free account are for the long haul, they have no compulsion to move to Premium account, unlike Apple where one has to either give up account or pay after 3 months. There is a reason why more than half of Spotify subs are always on Free account, because they are okay with it. There is no such choice in Apple and hence people with free trial on Apple are a negligible %. It's actually fair that Apple total numbers are compared with Spotify Premium numbers. And for that matter, even Spotify provides 1 month free Premium account. So why not count that too in if Apple free months are to be taken into account?

2. iloveapps

Posts: 909; Member since: Mar 21, 2019

Good for spotify to stop accusing apple about monopoly. Though I like what spotify is recommending me with my music taste I would still prefer Apple music because of Siri. I used it a lot especially with my HomePod and 99% works for me.

11. palmguy

Posts: 987; Member since: Mar 22, 2011

Apple controls the use of Siri on it's platform. It prohibits Spotify & other apps from using it to enhance the music listening pleasure. Apple has competitive advantage because of that. That's why you stay with Apple Music. Uncompetitive advantage. That's monopolistic power.

3. Back_from_beyond

Posts: 1475; Member since: Sep 04, 2015

Adrian, you are aware that Tim Cook has acknowledged that Apple Music actually loses money and said he's fine with that? Why are you claiming its profitable?

8. tedkord

Posts: 17478; Member since: Jun 17, 2009

Seriously, why can't people get that? Apple claimed they were paying artists MORE than Spotify, while collecting the same fee. If Spotify isn't making a profit, Apple isn't either.

6. ijuanp03

Posts: 661; Member since: Dec 30, 2014

PhoneArena do not understand that outside the US (or North America), nobody is using Apple Music. I do not know anyone here in Asia who uses that streaming service. I think PA should have writers globally so they are truly aware what is happening across the globe and their opinion isn't just based on what they see in the states or in the west.

7. AbhiD

Posts: 856; Member since: Apr 06, 2012

I am from India and i use Apple Music. Why? First of all Spotify arrived extremely late here and to top that Spotify in here is entangled in legal battle with Warner Music and Warner catalogue is therefore not available on Spotify in India. Hence Apple Music. Also Apple users end up preferring Apple Music more. Although i belong to Android club.

9. BuffaloSouce unregistered

To say that nobody outside of the US uses Apple Music is ignorant and just flat out stupid just because you don't know anyone using it. Asia has a population of around 4.5 billion people, I guess you're like a Uber megastar over there to know what everyone is using...

10. midan

Posts: 3124; Member since: Oct 09, 2017

"PhoneArena do not understand that outside the US (or North America), nobody is using Apple Music." Nobody? Right.. Around 30 million (half) of Apple music users are coming from outside US.

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