Huawei and Xiaomi had a stellar quarter in Europe, while the iPhone XS Max dominated the US market

Huawei and Xiaomi had a stellar quarter in Europe, while the iPhone XS Max dominated the US market
After seeing Strategy Analytics, Counterpoint Research, and the International Data Corporation release various reports of late focusing on different aspects of the smartphone market during the final three months of 2018, it’s now time to hear what Kantar Worldpanel has to say on the same topic.

The self-described “global expert in shoppers’ behavior” has some interesting insight to provide into new industry trends across key regions like Western Europe, urban China, and the US.

The company’s fresh smartphone OS data compiled for the October - December 2018 timeframe reveals, for instance, that recent controversies and spying suspicions have had a minimal impact on Huawei’s European business.

The world’s second-largest smartphone vendor is thriving on the old continent, with both own-brand and Honor handsets selling like hotcakes outside of China too. The same goes for Xiaomi devices, which have recently expanded to major countries like Spain, Italy, and France, boosting the brand to the number four position in Europe’s top-selling chart.

Obviously, Samsung made its own big contribution to Android’s latest incredible achievement in Europe. The world-dominant operating system accounted for over 75 percent of Q4 2018 smartphone sales across the five biggest European markets, leaving a smaller and smaller slice of the pie for iOS.

But Apple’s market share increased slightly in the US, where the iPhone XS Max, iPhone XR, and iPhone X were the most popular devices on store shelves, according to Kantar’s latest research.

That seems to contradict the findings of a CIRP survey last week, where the iPhone XR was ranked first among iOS devices for the quarter, followed by the iPhone XS Max. Either way, Apple had a solid year-ending three months stateside, although Android was still the nation’s preeminent software platform.

Intriguingly, the iPhone XS Max also performed rather well in urban China, ranking fourth overall, with the Honor 8X at the top of the chart. But the world’s largest smartphone market is still Apple’s biggest problem.



1. supracer

Posts: 26; Member since: Jul 21, 2015

"dominated" pffft.....

2. NinoH

Posts: 133; Member since: Feb 09, 2018

Iit sure seems that here in Europe Huawei,Xiaomi and other Chinese phones are getting more popular and ios is traditionally popular in America.


Posts: 953; Member since: Feb 23, 2014

Yeah but when Huawei gets there its game over for Apple.

4. mrochester

Posts: 1043; Member since: Aug 17, 2014

Who wants a world where the only choice is android? Consumers should have many operating systems to choose from rather than being forced to use only one.

5. mootu

Posts: 1541; Member since: Mar 16, 2017

And yet usually you are saying that everyone should be using IOS as it's so superior.

6. midan

Posts: 3224; Member since: Oct 09, 2017

Did you miss this article? "iOS & Android loyalty hit an all-time high last quarter; 9/10 customers didn't switch" I don't see how huawei will have hardly any effect for this.

7. NinoH

Posts: 133; Member since: Feb 09, 2018

Don’t worry people in USA are not that stupid to buy Huawei and Xiaomi spy phones. Meanwhile i’m enjoying my new beautiful iphone XS Max.

10. midan

Posts: 3224; Member since: Oct 09, 2017

Exactly, i don't understand why would you buy Huawei android phone over many other choices already. If people wan't to leave iPhone in USA there's already all the choices available. For Samsung it of course would be very bad if Huawei could sell their phones in USA. Huawei is already big in EU and it's hitting hardest for Samsung.

11. TechNeck

Posts: 657; Member since: Aug 29, 2014

Did you just question why anyone would buy a Huawei phone? I'm honestly dumbfounded...

12. midan

Posts: 3224; Member since: Oct 09, 2017

No i didn't i meant USA iPhone users buying Huawei right away if they can sell their phones there. They would have already bought other Android phones if they want Android phone.

8. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Still loving my iphone Xs Max, no worries on upgrading every year as my iphone always have the biggest resale value. Android resale value is sucks.

9. cmdacos

Posts: 4388; Member since: Nov 01, 2016

Very nice to see these Chinese company taking risks with design and features while Samsung, Apple and Google just simply repackage dated tech and features. Makes everyone push harder.

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