Samsung enrages hardcore fans by cancelling Galaxy Fold pre-orders at the last minute

Samsung enrages hardcore fans by cancelling Galaxy Fold pre-orders at the last minute
Following years and years of slow and delicate development work, as well as several months of confusion during the "stabilization" stage of Samsung's Galaxy Fold commercial preparation, all the trouble in the foldable paradise seemed to have gone away at long last. Unfortunately, the honeymoon phase is already over for some of the company's most hardcore fans, who can no longer be certain they'll get their hands on one of a very small batch of improved units expected to be released in the US on or around September 27.

That's because Samsung has decided to abruptly cancel all pre-orders carried out through its official US e-store mere hours after showcasing a "fixed" variant of the groundbreaking device at the IFA trade fair in Berlin and confirming a September 6 re-release date for South Korea. As you can imagine, a number of people are both disgruntled and confused, as uncertainty continues to float around exactly how many reinforced Galaxy Fold copies Samsung intends to put up for sale stateside and through what retail channels.

How is last-minute cancellation the "right thing to do?"


In emails sent to customers who really wanted to be early Galaxy Fold adopters, Samsung obviously apologizes for having to make this "regrettable" decision while claiming it was simply the "right thing to do." That sounds... debatable, mostly thinking back to the company's position several months ago. Samsung gave people a few different options in May, setting a deadline for those willing to explicitly ask to keep their orders.


Everyone else could naturally request their money back or, in lack of any reaction, pre-orders were set to be automatically cancelled on May 31. It's worth highlighting that Samsung had no idea at that point when the Galaxy Fold would finally be ready for primetime, but now that we're just weeks away from a US rollout, the company is taking the choice out of the customers' hands and deciding it's best to start from scratch. 

Apparently, Samsung is "rethinking the entire customer experience", from "purchase to unboxing to post-purchase service"... whatever that might mean. For what it's worth, everyone affected by this controversial move will receive a cool $250 credit redeemable on "anything at Samsung.com." The problem is we're hearing rumors Samsung plans to re-release the Galaxy Fold in its brick and mortar stores only, which would make the e-credit unusable on a second purchase of the foldable phone.

The writing was on the wall


While we never really expected Samsung to release the first generation of such a complex and unusual product in the same numbers as, say, the Galaxy Note 10 or S10 lineups, all the manufacturing challenges of the last few months made it that much harder to meet early demand. Hence, it's not altogether surprising to see these pre-orders cancelled, especially when taking into consideration the mention of a "new Galaxy Fold Premier Service, which offers owners direct access to Samsung experts."


Given that some of the issues reported on early Galaxy Fold units were caused by user error, you can probably understand if Samsung wants to take every precaution to avoid a repeat of those embarrassing situations and put the phones directly in the hands of customers, with "experts" giving pointers on how not to damage these incredibly costly gadgets. 

Of course, you still have to wonder why the company waited this long to essentially follow Best Buy's suit. The retailer did the "right thing" all the way back in May and T-Mobile scrapped its plans to sell the Galaxy Fold itself more than a month ago, which further hinted at an even more limited release than initially anticipated. All that makes it pretty surprising to hear Samsung is still targeting September availability in countries like France, Germany, Singapore, and the UK in addition to South Korea and the US.

Related phones

Galaxy Fold
  • Display 7.3" 1536 x 2152 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 512 GB
  • Battery 4380 mAh(32h talk time)

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16 Comments

1. Pcworld1976

Posts: 179; Member since: Sep 18, 2018

I would not buy this abortion even with your money

22. NZred

Posts: 47; Member since: Aug 19, 2019

If you're using their money, technically you'd be using apples.

8. Nionx

Posts: 207; Member since: Oct 30, 2017

Whatever the issue, hurry up and rectify it. I want my Galaxy Fold. These delays will do nothing to quell my excitement

9. Vancetastic

Posts: 1601; Member since: May 17, 2017

Is Samsung trolling us with this thing?

11. MsPooks

Posts: 173; Member since: Jul 08, 2019

Huge marketing mistake. They've pissed off loyal customers, and worse yet, have left them in complete limbo. They likely won't be able to use the $250 credit towards a Fold, and there is NO pre-order cue right now that they can get back on. The "pre-registration" link on their website is now AWOL. So basically, line up at the few physical stores they're going to sell it through, and hope you score one?

12. baldilocks

Posts: 1540; Member since: Dec 14, 2008

DOA, DOA, DOA. Give it a few more years.

19. 47AlphaTango

Posts: 734; Member since: Sep 27, 2015

How would you like to spend your money on a device that would surely break after a week or two?

20. MsPooks

Posts: 173; Member since: Jul 08, 2019

"Would surely break after a week or two" The fact that you know you can't take care of your crap for more than two weeks doesn't mean everyone else is as careless.

25. 47AlphaTango

Posts: 734; Member since: Sep 27, 2015

Tell me. How can you be sure that this unit would last since it doesn't have a water or dust resistant? Just so you know. I know how to care care of my own devices.

17. gadgetpower

Posts: 283; Member since: Aug 23, 2019

This is bad. Samsung should fix this.

23. Vancetastic

Posts: 1601; Member since: May 17, 2017

Did you come up with that gem all by yourself?

27. Godsgrace1316

Posts: 1; Member since: Sep 07, 2019

Has anyone else not received the email from Samsung about Galaxy Fold pre-orders being cancelled? I have yet to receive it and my pre-order still shows "In Process" with the option to cancel item.

28. samsunglove

Posts: 2; Member since: Sep 07, 2019

Why is the United States waging a trade war with China when it loves China so much?

* Some comments have been hidden, because they don't meet the discussions rules.

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