OnePlus explodes in US smartphone market as battle for LG's share commences11
Apple and Samsung continue to lead the US smartphone market
Counterpoint Research claims that US smartphone shipments increased 27% in the first six months of 2021 as carriers like Verizon and T-Mobile continued to push 5G upgrades and offer big discounts on 5G devices.
Apple and Samsung continued to lead the US smartphone market thanks to their positions in the premium segment. Apple was able to report 53% year-on-year growth with a resilient supply chain that kept the iPhone 12 in stock.
Samsung, on the other hand, managed a respectable 17% year-on-year increase. However, Counterpoint believes Samsung would have performed significantly better without the ongoing chip shortages.
Because of supply problems, T-Mobile has since retired the Samsung Galaxy A32 5G from its promotional campaign and replaced it with the OnePlus Nord N200 5G and REVVL V+ 5G.
OnePlus was the fastest-growing smartphone brand in the US
The Nord N200 5G is one of the cheapest 5G smartphones available in the US and the high volumes from T-Mobiles ‘5G for All’ promotion are helping OnePlus grow its installed base and capture some of LG’s market share.
In the first half of 2021, OnePlus was the fastest-growing smartphone brand with a huge 428% year-on-year increase in total shipments. But not everything is down to the ‘5G for All’ campaign.
The arrival of the Nord N100 and Nord N10 5G in January quickly boosted OnePlus’ market share at T-Mobile and Metro. That further expanded in the second quarter with the OnePlus 9 launch and the announcement of LG’s exit.
Motorola and Nokia are also benefiting from LG’s exit
In addition to OnePlus, both Motorola and Nokia are said to be benefiting from LG’s smartphone market exit. Motorola reportedly experienced an 83% year-on-year increase in shipments, while HMD Global-backed Nokia registered a 35% surge. These two brands are constantly churning out devices and the strategy seems to be paying off.
Google was the big loser last quarter
Despite growing demand for 5G smartphones, Pixel shipments dropped 7% year-on-year in the first half of 2021 as customers skipped the Pixel 5 and Pixel 4a (5G) in favor of devices from rival brands. It’s not a massive decline, yet it’s arguably the most noteworthy one.
Google is still very much eager to compete in the US smartphone market and is now betting heavily on the upcoming Pixel 6 series to turn things around. Rumor has it that it’ll include a custom chipset, new design language, and overhauled camera.