Iron Man himself will help promote the OnePlus 7 Pro in 'long-term' ad campaign

Iron Man himself will help promote the OnePlus 7 Pro in 'long-term' ad campaign
In case you were wondering what Tony Stark was up to after the dramatic conclusion to the Marvel Cinematic Universe's Infinity Saga (spoiler alert, I guess), the answer is closely related to the biggest smartphone launch of the past couple of months.

Apart from proving its brand maturity by unveiling two different high-end models for the first time (three, if you separately count the 5G variant), OnePlus is also taking its marketing efforts to the next level with a super-high-profile endorsement from Hollywood megastar Robert Downey Jr. As reported by The Economic Times, RDJ is joining forces with one of the world's fastest-growing smartphone vendors to help promote the new OnePlus 7 series and the groundbreaking 7 Pro in particular in countries like India and China.

While it's not exactly clear what the company's collaboration with one of the most bankable actors right now will include, the upcoming ad campaign is described as "authentic" and "long-term", relying on the "tenets of quality and craftsmanship", in the pompous words of Iron Man himself. Downey Jr. is welcomed "into the OnePlus family" in similarly bombastic terms by CEO Pete Lau, who believes his company's "ideologies are reflected" in the movie star's "creativity and dedication."

Obviously, we don't know anything about the financial details of this deal, at least not yet, but after RDJ earned a reported $75 million from Avengers: Endgame alone, a blockbuster which has already managed to crush many records with a global haul of over $2.5 billion, you have to imagine OnePlus definitely broke the bank with this move.

While the association is bound to boost the OnePlus brand recognition, especially among comic book fans and young people in general, it remains to be seen if the no doubt massive investment in Downey's advertising services will pay off in the long run. 


 

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7
  • Display 6.4" 1080 x 2340 pixels
  • Camera 48 MP / 16 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 128 GB
  • Battery 3700 mAh
7 Pro
  • Display 6.7" 1440 x 3120 pixels
  • Camera 48 MP / 16 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 128 GB
  • Battery 4000 mAh(34h talk time)

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5 Comments

1. Gazmaticc

Posts: 11; Member since: May 05, 2018

MKBHD will expose him using an iPhone months after

4. XRN5AI unregistered

It's a common knowledge almost all famous and rich people are using iPhone

2. OneLove123

Posts: 1189; Member since: Aug 28, 2018

How did HTC do with him?

5. bucknassty

Posts: 1353; Member since: Mar 24, 2017

guess they forgot about that

3. guest

Posts: 372; Member since: Jun 13, 2012

That’s why the prices of the phone have gone up.

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