Iron Man himself will help promote the OnePlus 7 Pro in 'long-term' ad campaign
different high-end models for the first time (three, if you separately count the 5G variant), OnePlus is also taking its marketing efforts to the next level with a super-high-profile endorsement from Hollywood megastar Robert Downey Jr. As reported by The Economic Times, RDJ is joining forces with one of the world's fastest-growing smartphone vendors to help promote the new OnePlus 7 series and the groundbreaking 7 Pro in particular in countries like India and China.Apart from proving its brand maturity by unveiling two
Obviously, we don't know anything about the financial details of this deal, at least not yet, but after RDJ earned a reported $75 million from Avengers: Endgame alone, a blockbuster which has already managed to crush many records with a global haul of over $2.5 billion, you have to imagine OnePlus definitely broke the bank with this move.
While the association is bound to boost the OnePlus brand recognition, especially among comic book fans and young people in general, it remains to be seen if the no doubt massive investment in Downey's advertising services will pay off in the long run.
After all, the last company that reportedly spent a fortune on a similar arrangement is not doing so great these days.