In case you were wondering what Tony Stark was up to after the dramatic conclusion to the Marvel Cinematic Universe's Infinity Saga (spoiler alert, I guess), the answer is closely related to the biggest smartphone launch of the past couple of months.
Apart from proving its brand maturity by unveiling two different high-end models for the first time (three, if you separately count the 5G variant), OnePlus is also taking its marketing efforts to the next level with a super-high-profile endorsement from Hollywood megastar Robert Downey Jr. As reported by The Economic Times, RDJ is joining forces with one of the world's fastest-growing smartphone vendors to help promote the new OnePlus 7 series and the groundbreaking 7 Pro in particular in countries like India and China.
While it's not exactly clear what the company's collaboration with one of the most bankable actors right now will include, the upcoming ad campaign is described as "authentic" and "long-term", relying on the "tenets of quality and craftsmanship", in the pompous words of Iron Man himself. Downey Jr. is welcomed "into the OnePlus family" in similarly bombastic terms by CEO Pete Lau, who believes his company's "ideologies are reflected" in the movie star's "creativity and dedication."
Obviously, we don't know anything about the financial details of this deal, at least not yet, but after RDJ earned a reported $75 million from Avengers: Endgame alone, a blockbuster which has already managed to crush many records with a global haul of over $2.5 billion, you have to imagine OnePlus definitely broke the bank with this move.
While the association is bound to boost the OnePlus brand recognition, especially among comic book fans and young people in general, it remains to be seen if the no doubt massive investment in Downey's advertising services will pay off in the long run.
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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