The latest addition to the feature pack is a new “Audio” tab in the Explore options. It’s quite self-explanatory, really. This new feature lets users search for specific songs in the app, and when you tap on a song you’ll get other Reels that use it.
The new feature is already rolling out and some users are posting screenshots to show it in action (@MattNavarra via @WFBrother).
Image source - @WFBrother
Instagram is obviously trying to boost Reels and emulate TikTok and its Sounds tab feature. After all, Reels was launched a year ago as an answer to TikTok's wild popularity, and since then Facebook keeps on trying to milk it, putting ads in Reels being the most obvious example.
Instagram is one of Facebook’s top performers when it comes to revenue but TikTok has recently surpassed 3 billion downloads globally and still occupies the top of the charts, so Instagram has some catching up to do.
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Mariyan, a tech enthusiast with a background in Nuclear Physics and Journalism, brings a unique perspective to PhoneArena. His childhood curiosity for gadgets evolved into a professional passion for technology, leading him to the role of Editor-in-Chief at PCWorld Bulgaria before joining PhoneArena. Mariyan's interests range from mainstream Android and iPhone debates to fringe technologies like graphene batteries and nanotechnology. Off-duty, he enjoys playing his electric guitar, practicing Japanese, and revisiting his love for video games and Haruki Murakami's works.
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