Apple presents 8 things to love about iPhone 8

While launching the iPhone 8 and iPhone 8 Plus in the US and around the world, today, Apple also released a short promo video presenting "8 things to love" about the two devices. Unsurprisingly, most of these things can be found among the new features that the iPhone 8 series is bringing, including: Portrait Lighting, a durable glass back, wireless charging, the brand new A11 Bionic chipset, enhanced Retina HD display, and augmented reality capabilities.


Needles to say, thanks to these features, the iPhone 8 and iPhone 8 Plus are superior to last year's iPhone 7 family. And yet they're clearly overshadowed by the iPhone X, Apple's very first near-bezel-less handset that's presented as "the future." Unfortunately, the iPhone X is really expensive, starting at $999, and won't be out before November 3.


What do you say, are the 8 things that Apple is showcasing in its new video (embedded below) enough to make customers really love the iPhone 8 and iPhone 8 Plus? Judging by the fact that Tim Cook is thrilled with sales thus far, customers seem to like the two handsets a lot anyway. 

source: Apple (YouTube)

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)



1. twens

Posts: 1177; Member since: Feb 25, 2012

iPhone 8 launch is a meh. Apple loosing shares. When will you post that? Apple think they can fool us and take our money always. This time around they won’t. Selling my 7plus and going for a note 8. Next year Apple try harder. No loyalty to accompany that tries to take me for a fool.

4. darkkjedii

Posts: 31102; Member since: Feb 05, 2011

Glad some one other than I see that. The 8, is a simple rehash of the 6. 6S, and 7. I don't understand why people would even buy this, over the X.

10. DeejayReact

Posts: 40; Member since: Jun 14, 2013

I went with the plus over the X due to the aspect ratio. I honestly don’t think Apple got it right, as much as I wanted them to. I have a S8 as well for my android needs

17. seret6

Posts: 279; Member since: Aug 14, 2013

I honestly think no one care abt your stupid choices

24. japkoslav

Posts: 1511; Member since: Feb 19, 2017

I probably would pick iPhone 8 Plus over X. My reason is simple - battery life, Touch ID and the apps actually work with 1080p - X has a new resolution. I have iPad Pro 12.9 and I experienced so many problems and bad optimized apps. So no thank you I might be interested in second generation of X ... or third one, considering Apple speed. For now, if I would be buying iPhone, it certainly would not be X.

28. Greenmule

Posts: 129; Member since: Apr 24, 2017

I agree with you for different reasons. This website reviewed the 7 and 7+ just about a year ago and rated both of them 9.3. I believe Stephen S. performed the review. Users then rated the 7+ a 9.1. Those are high ratings, If you think that the iphone 7+ rated a 9.3/9.1, then, what is an iphone 8+(6sss) worth when it has the A 11, the M 11 co-proc, HDR10 plus Dolby vision, better cameras, highest DoXMark in history, 64GB standard for $799.00? People paid $30.00 less than that for a 32GB 7+ a year ago. IMO, the 64GB 8+ is the best value. Using an automobile analogy, think of the 8+ as a "sleeper" or a "retro mod".

29. thxultra

Posts: 457; Member since: Oct 16, 2014

You get most of the features on the iphone X for a lot less money. Also people may be concerned about face id. All comes down to personal preference. Don't understand why people get butt hurt over a phone that someone else buys.

7. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Think you got till Sunday to qualify for the free goodies for the Note 8. Buy now then sale the 7plus?

2. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Reason 0: Unlike the top of the line model, this has a fingerprint scanner

13. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Oh and, Tim Crook stands by his omnipotent wisdom, $999+ for a phone without a fingerprint scanner is "wow much value". When the non-essential Essential Phone has a horseshoe display but costs far less, and has a shaky history with pre-orders has a fingerprint scanner then your company leadership are in no position to debate.

3. jjface

Posts: 240; Member since: Jun 07, 2017

1. It is better than the 7 2-8. See last year for the other 7.

5. HansP

Posts: 542; Member since: Oct 16, 2011

Reason 9: At this going rate, in one month it'll be available on Amazon at half price.

6. EC112987

Posts: 1215; Member since: Nov 10, 2014

Played with the 8(7s) today and its nice in all glass but it's not worth the upgrade. Keep your money!

8. boinero

Posts: 50; Member since: Apr 18, 2015

ow, very cheap, m coming to China to buy 7... Sorry, i was jinxed b4, i change my mind, ......Seriously i cant spend $300 for this piece of crap, S8 till late 2019...Amen!!!

9. therealestmc

Posts: 679; Member since: Jul 23, 2012

Apple really messed with the iPhone 8. They should have reduced the bezels at least and maybe add another GB of RAM. I doubt it would have cost that much more. At least they have the iPhone X coming out soon. I will probably buy that as I can't afford to move to another ecosystem after spending so much in Apple over the years.

11. cnour

Posts: 2305; Member since: Sep 11, 2014

add another GB of RAM. What a stupid sentence....this proves that you don’t know about what you are talking.

23. HansP

Posts: 542; Member since: Oct 16, 2011

Apple fans living in denial like it was 1989. Around the time we got multitasking on our computers.

12. scarface21173

Posts: 694; Member since: Aug 17, 2014

Incremental upgrade over the 7, but you have the se then yeah go for it.

14. stevetherican

Posts: 40; Member since: Sep 10, 2015

Huge apple fan and this update is lousy. Not even looking forward to the x either. Being courageous and Stickin with my recently unlocked 6S with headphone jack

15. vartotojas

Posts: 30; Member since: Nov 14, 2014

where is apples virtual reality features?

18. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016


16. Anchor

Posts: 160; Member since: Jun 16, 2017

Portrait Lighting, a durable glass back, wireless charging,... You've got to be kidding me, is all this supposed to be news in 2017? Apart from the A11 bionic Apple did zilch on the 8 and plus model.

21. yyzamin

Posts: 382; Member since: Aug 26, 2015

Android users be like...

22. yyzamin

Posts: 382; Member since: Aug 26, 2015

The A9 chip is still ahead of current Android SOC. Yet apple is behind... With every mature os you will only see incremental updates.

26. tedkord

Posts: 17362; Member since: Jun 17, 2009

Sure it is!

19. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

How about 8 things to hate.

20. Iodine

Posts: 1482; Member since: Jun 19, 2014

9: battery life looks equal to like an hour better on those new devices. That’s the most important thing.

25. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

My battery life has suffered with the iOS11 update on my 7 Plus...I might just turn my 7 Plus for the 8 Plus. I think wireless charging, TouchID over FaceID on the X, and A11 Bionic make it a better upgrade for me...

27. tedkord

Posts: 17362; Member since: Jun 17, 2009

Maybe the battery loss is intentional, too push folks to upgrade.

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