Dear Apple, if I were you, this is what I'd do with the next iPhone

As a fan and long-time user of Apple products, I always look forward to the release of the next iPhone. While the latest iPhone 15 Pro Max is impressive with its sleek design and cool features, there are still a few areas where I believe there is room for improvement.

The iPhone 16 Pro Max seems to be an even fancier device (judging by leaks, at least), and that's sparked my imagination. If I were in Apple's shoes, here are the changes and innovations I would implement in the next iteration of the iPhone, to make it even fancier.

Design: lighter, please (flashback - the 13 Pro Max falling on my nose one evening...)

Yep, Apple did make the 15 Pro Max's frame from titanium to try to address this situation. But for me, 20g is not enough of a weight loss. It's only too much when it comes to my Chihuahua. The Pro Max is still quite heavy, making it quite the load when talking (without using earbuds), carrying it in a pocket, or enjoying some Instagram in bed. And nope, I don't want a smaller screen.

To solve this issue, I would research materials and modifications of the design that could reduce the overall weight without compromising durability or looks. Imagine an iPhone that maintains its strong build yet feels noticeably lighter in the hand (and on the face!) - that would be a notable improvement.


A seamless, crease-free foldable iPhone will offer us the best of both worlds: a large screen when needed and a compact form factor for portability.

Also, I need to quickly mention colors. I'd love to have a Product RED iPhone Pro Max and overall, a wider variety of color options for Pro-branded models. Come on, give us at least the entire rainbow. It's not that much - just some 7 main shades. Okay, okay, 5 is also good...

Cameras: we need true-to-life colors, not overly enhanced

This photo looks good, and almost realistic. But let me explain. These slight annoyances aren't necessarily visible to a regular user who snaps themselves and friends. But in my free time, I happen to also be a painter. When I take a photo of my art with my iPhone, the changes in colors and sharpening make me want to throw my phone (and my artwork) out of the window.

That's an issue not reserved for iPhones though, but here, I'm talking to you, Apple. While these enhancements can make photos look stunning, they often stray from the natural, true-to-life colors that form our beautiful reality. And if I don't capture RAW and edit later, it doesn't work for me. 


This approach will be appreciated by professional photographers and artists seeking authenticity... and also by regular people who want their photos to reflect real-life moments.

Performance and software: stay the course

When it comes to performance and software, Apple is king, in my opinion. The iPhone 15 Pro Max, powered by the A17 Bionic chip, delivers excellent speed and efficiency. Additionally, iOS continues to evolve, and it's going in the right direction. With iOS 18, more customization options, and Apple Intelligence, I am confident that the operating system will become even better.

In this area, my advice is simple: stay the course. Continue to prioritize performance and excellence.

Battery: I always want more battery power, don't I?

If the next iPhone could offer even longer battery life, it would be a dream come true. Imagine a device that not only lasts through a very busy day of usage (work, scrolling, YouTube, gaming, video taking, editing videos, posting, navigation, and what have you!) but also retains enough power in the evening without forcing you to charge it. And is ready for the next day too. This piece of mind and convenience would be irreplaceable.

Ideas out there: the future of iPhone innovation

Of course, there are several ambitious ideas that also come to mind:

• One-week battery life (or even one-month battery life, why not?): Imagine an iPhone that only needs to be charged once a week. Or once a month, or something. But this phone isn't a dumb phone or heavy and gigantic. Here I am, hopeful that advancements in battery technology and energy efficiency could make this a reality. Yep, I want that one. Seriously.
• Intuitive AI: A personal assistant who knows me better than I know myself. This AI could anticipate your needs and give you personalized recommendations for what you want to do on your iPhone right in the moment. Read my mind, Apple Intelligence 5.0...  read it, before I've read it myself!
• Bespoke edition: One thing I love about Samsung foldable flagship releases is the Bespoke edition option. It allows you to select different colors for specific parts of the phone and customize your own foldable Galaxy. I'd want to make my own iPhone look with such an option. Yep, that's not that outrageous but it does seem a bit out there, doesn't it?

Conclusion