Apple had the worst first quarter in European smartphone market in five years

Apple had the worst first quarter in European smartphone market in five years
While Apple's hardship in markets like China and India has been well-documented and much discussed in the last year or so, tracking a worrying trend of declining sales numbers and stagnant profits, the International Data Corporation (IDC) is out today with a report that sheds light on the company's troubles across a different region.

Unsurprisingly, iPhone shipments took a dive during the first three months of 2019 in Europe, just as they did everywhere else, but Apple's Q1 market share on the old continent was not only significantly lower than the same figure posted a year ago. Believe it or not, it was the lowest first-quarter result from the Cupertino-based tech giant in the region in no less than five years.

What's perhaps even more staggering is the advantage held by Huawei in second place in Western, Central, and Eastern Europe over bronze medalist Apple in Q1 2019 sales. We're talking 5.7 million units (13.5 vs 7.8), up from a 2.1 million lead in the same timeframe of 2018... held by Apple back then. That means that while Huawei's numbers have surged an astonishing 66 percent in just 12 months, regional iPhone shipments are down a substantial 22.73 percent year-on year, resulting in a market share of less than 15 percent, compared to Huawei's current 25.39 percent slice of the pie.

Unfortunately for the world's second-largest smartphone vendor, a general state of uncertainty lingers over the entire mobile industry as a consequence of Huawei's US blacklisting last month (since reprieved), making it impossible for the IDC to predict how European (and global) sales numbers might evolve "over the rest of the year." Of course, Huawei's shipments have already started to drop in major markets around the world, so there's definitely a good chance Apple will recoup its second place on the podium before long.

Samsung's reign is also unlikely to finish anytime soon, although the company certainly can't be content with the 7 percent Q1 decrease in its smartphone shipments across Western, Central, and Eastern Europe. In fourth place, Xiaomi managed to be one of the quarter's standout performers, boosting its numbers by around 33 percent, while exclusive Nokia brand licensee HMD sits in fifth even after a 32 percent year-on-year decline. 

Meanwhile, overall regional smartphone shipments fell nearly 3 percent from the first quarter of 2018, with EMEA (Europe, the Middle East and Africa) figures down a slightly more drastic 3.3 percent and unfortunately expected to maintain this trend for at least a little while longer.



1. iloveapps

Posts: 909; Member since: Mar 21, 2019

What is more interesting is the 2nd quarter with the news about banning Huawei and holding its hardware and software support. Who will get its share?

4. lyndon420

Posts: 6915; Member since: Jul 11, 2012

Probably Samsung...or some other Android OEM.

44. sgodsell

Posts: 7606; Member since: Mar 16, 2013

Apple continues to add next to nothing in hardware udates. Sure there is software updates, but Apple charges the same money for basically the same hardware over and over again. Not to mention the prices that Apple is asking, is just ridiculous for most users. No wonder why Apple took a major dive.

2. Guseinguliev

Posts: 145; Member since: Mar 04, 2019

too expensive.

8. Be_Mine unregistered

Year 2022 iPhone X Pro = $5999 iCharger = $999 iFans: The iCharger is for professionals. If you don't want to buy it, you can always buy a cheaper Third-party Charger from China. Or, maybe you are just too Poor.

9. slim3bdo

Posts: 186; Member since: Jun 05, 2017

Damn , you copied Leo thinking to perfection . Nice one dude . And Leo no need to replay he got you by the balls .

17. blingblingthing

Posts: 986; Member since: Oct 23, 2012

Don't forget the disclaimer that the charger isn't a fast charger but there is one available for $1999.

27. oldskool50 unregistered

While they pay for their $999 charger that was also made in China. They are such hypocrites and bigits. They are so funny, until it isn't even funny anymore.

10. TBomb

Posts: 1705; Member since: Dec 28, 2012

I find it awesome that the "Others" make up over 20% of shipments in Europe. Big fan of success for lots of people - so even though Others is a lot of OEMs combined, it's still better to see compared to the Us which is probably 3% (no source here, just guesstimating)

47. almostdone

Posts: 450; Member since: Sep 25, 2012

When a $200 phone can charge much faster than the so called premium iPhone this is beyond a joke. Even when you pay extra for the fast charger it's still substantially slower. lol

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