While Apple's hardship in markets like China and India has been well-documented and much discussed in the last year or so, tracking a worrying trend of declining sales numbers and stagnant profits, the International Data Corporation (IDC) is out today with a report that sheds light on the company's troubles across a different region.
Unsurprisingly, iPhone shipments took a dive during the first three months of 2019 in Europe, just as they did everywhere else, but Apple's Q1 market share on the old continent was not only significantly lower than the same figure posted a year ago. Believe it or not, it was the lowest first-quarter result from the Cupertino-based tech giant in the region in no less than five years.
What's perhaps even more staggering is the advantage held by Huawei in second place in Western, Central, and Eastern Europe over bronze medalist Apple in Q1 2019 sales. We're talking 5.7 million units (13.5 vs 7.8), up from a 2.1 million lead in the same timeframe of 2018... held by Apple back then. That means that while Huawei's numbers have surged an astonishing 66 percent in just 12 months, regional iPhone shipments are down a substantial 22.73 percent year-on year, resulting in a market share of less than 15 percent, compared to Huawei's current 25.39 percent slice of the pie.
Samsung's reign is also unlikely to finish anytime soon, although the company certainly can't be content with the 7 percent Q1 decrease in its smartphone shipments across Western, Central, and Eastern Europe. In fourth place, Xiaomi managed to be one of the quarter's standout performers, boosting its numbers by around 33 percent, while exclusive Nokia brand licensee HMD sits in fifth even after a 32 percent year-on-year decline.
Meanwhile, overall regional smartphone shipments fell nearly 3 percent from the first quarter of 2018, with EMEA (Europe, the Middle East and Africa) figures down a slightly more drastic 3.3 percent and unfortunately expected to maintain this trend for at least a little while longer.
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: