Samsung, Huawei, and Apple smartphone sales declined in Q1 2020, but Xiaomi grew
Samsung suffered heavily at the beginning of 2020
Samsung continued to lead the global smartphone market eight years after inheriting the coveted number one title from Nokia. Between January and March 2020, the South Korean giant shipped 51 million devices and accounted for 20% of the market.
These numbers are certainly impressive but do represent a steep decline of 18% from the year-ago quarter when Samsung reported 71 million smartphone sales and a market share of 21%.
Although not specified by Counterpoint, the decline is believed to be partially related to the Galaxy S20 series launch. The new flagships were poorly received due to their high prices and have further suffered from the impact of the pandemic.
Huawei continued in second place
Despite the severe headwinds in China throughout the quarter and the impact on international sales because of the COVID-19 pandemic and ongoing US trade ban, Huawei managed to finish the quarter in second place behind Samsung.
The company shipped 49 million smartphones during the quarter thanks to an unexpected increase in China – it was the only major manufacturer to report growth in the region – that helped slightly offset declining international sales.
Unfortunately, sales were still down 17.1% year-over-year, a little higher than the industry average. The bright side is that its market share held steady at 17%.
Apple performed surprisingly well during the quarter
Apple performed relatively well throughout the quarter thanks to an extremely strong January in China and higher sales elsewhere until the pandemic started affecting demand across Europe and the US in late March.
Xiaomi and Realme were the highlights
Following in fourth and seventh place respectively were Xiaomi and Realme, which are the highlights of today’s report. Both manufacturers reported growth despite the global pandemic thanks to strong performance in India.
Xiaomi grew 7% year-on-year to 29.7 million smartphone shipments and a 10% market share. Realme, on the other hand, experienced explosive growth of 157% which led to shipments of 7.2 million units and a 2% market share.
Motorola and LG might soon fall out of the top 10
Completing the list are Lenovo-owned Motorola and LG respectively. The former shipped 6 million units and accounted for 2% of the global smartphone market, down from 9.5 million and 3% a year earlier, whereas the latter sold 5 million devices and held a 2% market share, down from 6.5 million units in Q1 2019.