Here's how to enable Apple Music's new in-app notifications feature
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More than ever, people shut-in because of the coronavirus outbreak are relying on streaming content on their phones and tablets to provide them with a more customized entertainment experience. The top two music streaming apps worldwide and in the U.S. are Spotify and Apple Music. At last count, Apple has a slight lead on Spotify in the number of paid subscribers in the U.S. Spotify has a 2 to 1 advantage over Apple in global market share (again, paid subscribers only).
Apple Music is part of Apple's huge Services unit that is running at an annual rate of $50 billion in revenue
While Apple has offered such notifications highlighting new music and videos available from a subscriber's fave artists, this is the first time that it is being done in-app. And while there has often been a lag between the release of new material and the receipt of a notification, we hold out some hope that with the new feature, Apple will provide this information in a more timely fashion.

Apple Music will now notify users in-app when an artist they like has released new material
The success of Apple Music relates to the company's MO when it comes to acquisitions. Sure, the company could buy a huge outfit like Disney for $170 billion, but this is not how Apple does things. Instead of huge splashy transactions, the tech giant typically finds small companies under the radar. These outfits usually have a niche product that Apple wants to use on the iPhone or another device within the next year or two. A good example of that is the 2012 purchase of biometric firm AuthenTec for $356 million. A year later, the iPhone 5s was introduced with the Touch ID fingerprint scanner.
While Apple Music is raking in the cash, most analysts say that it is not yet turning a profit. Apple offers consumers a three-month free trial after which it charges individuals $9.99 a month for a subscription ($99 for a year). Students with a valid school email address pay $4.99 per month while a Family plan costs $14.99 monthly and covers a family of up to six people. If you have a Verizon unlimited data plan, the carrier will give you six months of Apple Music for free. If you don't cancel the service before the six months is up, you'll be charged the individual rate of $9.99 per month after the free period expires.
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